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Former Apple Exec Crawford Joins Drawbridge As COO

Drawbridge, a cross-device programmatic ad platform, has landed its first chief operating officer in Winston Crawford, former head of Apple’s mobile ad marketplace, reports the Wall Street Journal.

Crawford’s experience overseeing ads on iPhones and iPads lends credibility to Drawbridge’s business of monitoring users as they move between mobile devices,” writes the WSJ. “The four-year-old startup can detect when the same user logs onto the Web from a PC, tablet or smartphone, or purchases a product in a retail store, based on their browsing habits and other clues. Drawbridge then sells that information to marketers who want to show the same person ads on different devices and measure the ads’ effectiveness.”

Per the WSJ, Crawford was drawn to Drawbridge because he sees “an opportunity to expand this tracking technology to other areas,” such as retailers or security companies.

Read the whole story at Wall Street Journal »

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