- A Mid-Year Check-In On 2015 Marketing Predictions
Marketing Insider: Cross-Channel, Dan Swartz - Monday, July 13, 2015
I was curious to look back at the myriad of cross-channel marketi ...
- The Two Overlooked Musts Of Omni-Channel
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, July 6, 2015
Moving from omni-channel talking points to a way of life requires t ...
- Rodale Signs TV Development Deal
MediaDailyNews, Erik Sass - Tuesday, June 30, 2015
Another big magazine publisher is jumping into the TV business: health a ...
- Three Ways To Make Retargeting Really Work for Retailers
Marketing Insider: Cross-Channel, Katrin Ribant - Monday, June 29, 2015
Retargeting is a wonderful way to remind consumers of your existence ...
- TV Still Top Medium In Usage, Reach
MediaDailyNews, Wayne Friedman - Tuesday, June 23, 2015
Little surprise from Nielsen's first look at weekly usage and reach ...
- Customers Don't Care About Your Data; They Care About How You Make Them Feel
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, June 22, 2015
Let's put the data down for a minute knowing that if ...
- Google's In-The-Moment Advertising Model Expands On Real-Time Attribution, Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2015
Google's quest to understand human behavior in the moment has led ...
- Preparing For Crisis Within The Evolving Media Landscape, Part I
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, June 15, 2015
When an organization is poised to respond to a crises across channel ...
- Time Inc. Bows Ad Campaign
MediaDailyNews, Erik Sass - Tuesday, June 9, 2015
Long in the business of advertising other people's products, Time Inc. h ...
- Humanizing Optimization: The Need For Us To Get Involved
Marketing Insider: Cross-Channel, Dan Swartz - Monday, June 8, 2015
We need to balance the process of optimizing individual channels and elemen ...
- Radio One Launching OneX Branded Content Studio
Content Marketing Insider, Thom Forbes - Friday, June 5, 2015
Radio One, which reaches 82% of the African-American population across platforms th ...
- Mullen's Mediahub Inks Deal With Cross-Screen Ad Tech Firm Tapad
Real-Time Daily, Tyler Loechner - Wednesday, June 3, 2015
Mediahub, the media planning and buying arm of Mullen Lowe, has strengthen ...
- Where's Your Social Proof?
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, June 1, 2015
Most marketers still operate from the premise that brand awareness and preferen ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Marketing Insider: Cross-Channel, Naghi Prasad - Tuesday, May 26, 2015
Vast amounts of data can quickly and cost-effectively be processed opens t ...
- Cross-Platform Ad Campaigns Add Millions To Audience Reach
MediaDailyNews, Wayne Friedman - Thursday, May 21, 2015
Cross-platform advertising on both TV and Internet screens continues to drive increment ...
- Shifting B2B Buyers From Offline to Online (They're Consumers Too)
Marketing Insider: Cross-Channel, Bob Barr - Monday, May 18, 2015
B2B buyers do a lot of their shopping online, too, jumping fr ...
- Turner Powers Digital Ad Campaigns Via Turner Data Cloud
MediaDailyNews, Wayne Friedman - Wednesday, May 13, 2015
Joining other networks to provide marketers and media agencies with more da ...
- Cross-Screen Marketing Tech Firm Tapad Raises $18.5M
Real-Time Daily, Tyler Loechner - Wednesday, May 13, 2015
Tapad, a cross-screen marketing technology provider, on Wednesday announced it has clos ...
- So This Media Director Walks Into A Publishing Summit
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, May 11, 2015
Although the focus MediaPost's Publishing Insider Summit stayed predominantly on digital, the ...
- Retailers Investing In Programmatic, But Analytics Remain Fragmented
Real-Time Daily, Tyler Loechner - Thursday, May 7, 2015
Two-thirds (67%) of retailer marketers are moving more media dollars to programmat ...
- Nielsen Launches Multi-Touch Attribution Offering
Real-Time Daily, Tyler Loechner - Wednesday, May 6, 2015
Nielsen on Wednesday announced it has partnered with Krux, a data manageme ...
- Relevant Publishers Secret For Success? Modern Advertising
MediaDailyNews, Kunal Gupta - Wednesday, May 6, 2015
Modern advertising is only possible when savvy publishers affording themselves all t ...
- MSLO Revs Tank After Meredith Deal
MediaDailyNews, Wayne Friedman - Tuesday, May 5, 2015
Martha Stewart Living Omnimedia has reported its first full set of quarter ...
- A Manual For A Better Target On Your Back
Research Brief, Jack Loechner - Tuesday, May 5, 2015
U.S. internet users are conducting more and more searches that start a ...
- Integrated Marketing Campaigns: Who's On First?
Marketing Insider: Cross-Channel, Greg Paull - Monday, May 4, 2015
In the age of social, mobile and user-generated content, the traditional wa ...
- Hola! Hispanic Ad Spending Jumps
MediaDailyNews, Erik Sass - Friday, May 1, 2015
With the U.S. Hispanic population growing by leaps and bounds, advertisers a ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Mobile Insider, Naghi Prasad - Thursday, April 30, 2015
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do the ...
- ComScore, CIMM Unveil Cross-Measurement Results
MediaDailyNews, Erik Sass - Monday, April 27, 2015
A consortium of big media companies has joined forced with online measureme ...
- Maker Tightens Its Relationship With Disney
Online Video Daily, P.J. Bednarski - Tuesday, April 28, 2015
Maker Studios today was to announce 15 new video projects and sa ...
- Have a Singular Voice Across All Channels
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, April 27, 2015
Brands we know and love have a voice and a way ...