- Weekends Show Highest Install Rates For Apps
Mobile Marketing Daily, Ben Frederick - Monday, February 8, 2016
A new study recommends that iOS developers focus on weekends as k ...
- Delivering Scalable, Effective Advertising With Cross-Channel Agility
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, February 8, 2016
Actionable, applicable data is the cornerstone of effective cross-channel marketing but wi ...
- The Top 5 Mobile Marketing Trends for Political Ads
Marketing: Politics, Fred Joseph - Friday, February 5, 2016
Many believe that digital marketing during the 2012 election led to Obama ...
- Missed Mobile Opportunities In The Super Bowl
Mobile Marketing Daily, Ben Frederick - Thursday, February 4, 2016
This year, it will cost marketers and advertisers $5 million for ...
- Telenor Acquires Ad Tech Firm Tapad For $360M
Around the Net in Real-Time, Tobi Elkin - Monday, February 1, 2016
Techcrunch today reports that Norway-based Telenor announced it has acquired Tapad, ...
- Surviving The Anti-AOR Age With Cross-Channel Thinking
Marketing Insider: Cross-Channel, Raphael Rivilla - Monday, February 1, 2016
How can agencies thrive and grow when clients appear to be growi ...
- Follow The User, Not The Screen
Marketing: Politics, Steve Smith - Friday, January 29, 2016
With 2016 already forecasted as a pivotal year for digital, Steffi Decke ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Why Cross-Device Programmatic Targeting Is Primed & Ready
Around the Net in Real-Time, Tobi Elkin - Monday, January 25, 2016
Adweek reports that 2016 will be cross-device programmatic's big year. In 2015,&nbs ...
- Six Free Tools To Strengthen Competitive Advantage
Marketing Insider: Cross-Channel, Carly Fink - Monday, January 25, 2016
Evaluating current information about competitors will help to refine your positioning, understa ...
- Zeta Interactive Grows Up, Earns Place On Gartner Magic Quadrant List
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
Zeta Interactive for the first time joins the Gartner Magic Quadrant f ...
- Here's How Smart Marketers Are Doing Cross-Device
Real-Time Daily, Matthew Westover - Friday, January 22, 2016
Marketers of all stripes can learn a lot from brands getting gre ...
- Study: Pay TV Consumers Believe TV Everywhere Isn't Free
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2016
More than half of pay TV consumers who know about "TV Everywher ...
- MRC Accredits comScore's Media Metrix, A First For A Content Audience Measurement Service
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2016
In an important stamp of approval making comScore's digital audience measurement mo ...
- What B2B Organizations Should Know About Personalization
Marketing Insider: Cross-Channel, Bob Barr - Monday, January 18, 2016
As a first step to inserting a personal touch into the digit ...
- CBS Prime Time Has More Viewers Than 15 Years Ago Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, January 12, 2016
CBS says there is a 6% increase for its average prime-time sho ...
- Why You Need A Brand Trust Survey
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, January 11, 2016
Brands need their own trust indices. To build them, researchers need ...
- Dailymotion Exchange Partners With Adform To Expand Cross-Platform Strategies
Real-Time Daily, Felicia Greiff - Friday, January 8, 2016
Demand-side platform Adform announced a partnership with video platform Dailymotion Exchange. O ...
- Magazine Audiences Grow, Shift To Mobile
Publishers Daily, Erik Sass - Wednesday, January 6, 2016
The total cross-platform audience for U.S. consumer magazines, including both print a ...
- 'Customer Centric' In The Age Of Data: Start Small, But Not Too Small
Marketing Insider: Cross-Channel, Shaun Quigley - Monday, January 4, 2016
The principal limitation for marketers is the lack of actionable data (n ...
- Closing The Moment Marketing Gap In 2016
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, December 28, 2015
To create engaging, branded experiences across paid, earned and owned media, bran ...
- In-App Advertising Still Has Hurdles, Criteo VP Says
Around the Net in Real-Time, Felicia Greiff - Tuesday, December 22, 2015
Jason Morse, VP-mobile products at Criteo, talks about in-app advertising in AdExchange ...
- AMI, Weinstein Co. Team For Cross-Platform Shows
MediaDailyNews, Fern Siegel - Monday, December 21, 2015
American Media, which publishes celebrity and lifestyle magazines, is teaming with t ...
- Fixing The Broken RFP System For Better Cross-Channel Planning
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, December 21, 2015
Requests for Proposals have enjoyed a long tenure as one of t ...
- 37% Admit To Deleting Email Promotions Before Reading Them
Email Marketing Daily, Jess Nelson - Monday, December 14, 2015
Personalization has been the email marketing buzz term of 2015 and wi ...
- TiVo, RealityMine Strike Olympic Measurement Deal With NBC
MediaDailyNews, Wayne Friedman - Monday, December 14, 2015
TiVo Research and RealityMine, in partnership with NBCU, will provide single-source cross-platfo ...
- With Cross-Platform Targeting, First-Party Data Can Be Misleading
Around the Net in Real-Time, Tobi Elkin - Monday, December 14, 2015
eMarketer Analyst Lauren Fisher spoke with Omar Tawakol, group vice president a ...
- Innovation: We Do It Because We Have To - And Because We Can
Marketing Insider: Cross-Channel, Raphael Rivilla - Monday, December 14, 2015
"Horse with Harden," produced by BBDO New York, is a great examp ...
- YouTube Is A Great Place To Watch TV
Around the Net in Video, P.J. Bednarski - Thursday, December 10, 2015
On YouTube's list of top-watched videos are a lot of TV star ...
- 2016 Predictions: Marketers, Batten Down The Hatches, It's About To Get Rough Out There
Marketing Insider: Cross-Channel, Katrin Ribant - Monday, December 7, 2015
Two constants will remain as we head into 2016. First, data wi ...