TiVo, RealityMine Strike Olympic Measurement Deal With NBC

TiVo Research and RealityMine, in partnership with NBCUniversal, will provide single-source cross-platform measurement for the 2016 Summer Olympic games in Rio de Janeiro.

The companies say the initiative will enable NBCUniversal to improve cross-platform measurement of TV, mobile and digital platforms to better understand consumer consumption.

The Summer Olympics games will be held August 5 through August 21.

NBCUniversal will gain data and analysis from TiVo Research’s set-top-box data -- some 2.3 million TV homes -- as well as RealityMine’s focus in digital and consumer behavior research.

Key areas that will be covered include the relationship between TV viewing and tablet/smartphone usage around Olympic content; how viewers engage with content outside their home, including workplace and social settings; the impact of social media on the consumption of Olympic content; and the effectiveness of advertising on all platforms.

Alan Wurtzel, president of NBCUniversal Research, stated: “What makes the Olympics such a notable research environment is the enormous amount of consumer activity on multiple platforms for a nearly three-week span, enhancing our ability to measure behavior and detect trends across time.”



1 comment about "TiVo, RealityMine Strike Olympic Measurement Deal With NBC".
Check to receive email when comments are posted.
  1. Nicholas Schiavone from Nicholas P. Schiavone, LLC, December 14, 2015 at 7:11 p.m.

    Brazil is melting down ahead of the 2016 Rio Olympics.
    [http://wpo.st/gYBx0 ( Washington Post )]

    NBCU seems to be melting down ahead of its Rio Olympics Coverage.
    Why is NBC using TiVo & RealityMine, instead of Nielsen Media Research, 
    to measure Olympic cross-platform performance?

    Last week, Nielsen convened its first "Total Audience Measurement" Advisory Board Meetings in LA and NYC.

    • Is NBC out of synch with Nielsen?

    • Is Nielsen in synch with any client?

    • Are the Olympics still Sport.

    So many questions!  So few answers!!

Next story loading loading..