Jason Morse, VP-mobile products at Criteo, talks about in-app advertising in AdExchanger. Adding another channel to cross-device campaigns is the way to stay close to the consumer through
the buying journey, he contends.
The biggest challenge is still cross-device, people-based targeting, Morse says, and the ability to ensure advertisers deliver the right ad to
the right user seamlessly between app and the Web still needs to be improved.
Read the whole story at AdExchanger »