- Live! It's In-Your-Face Marketing!
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 18, 2016
Al Roker has launched live-streaming network Roker Media to give marketers ...
- BrandStar Lands Cheribundi Biz
MAD, Larissa Faw - Wednesday, April 6, 2016
The branded content marketing and entertainment company will be responsible for multicultur ...
- CustomInk Unveils 2 New Ad Campaigns For TV, Digital
Marketing Daily, Nina Lentini - Thursday, April 7, 2016
The company has developed creative specifically for digital media platforms to increa ...
- NBCU, Vox Media Start Concert Ad-Selling Platform
MediaDailyNews, Wayne Friedman - Monday, April 4, 2016
Following up on its deal for digital content group Vox Media, NBCUnivers ...
- Matchmaker, Matchmaker, Catch Me A Data Scientist
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 4, 2016
Before data scientists can join the Correlation One database, they must comple ...
- NBC, Vox Partner Up For Ad Sales
VidBlog, P.J. Bednarski - Monday, April 4, 2016
NBC and Vox are calling their joint cross-platform arrangement Concert, and ...
- 7 Things Buyers And Sellers Need To Know About Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, March 29, 2016
Advertisers are growing more comfortable with programmatic media, but multidevice measurement remai ...
- Platform Publishing Specialists Are In Vogue
Around the Net in Real-Time, Tobi Elkin - Monday, March 28, 2016
Publishers are on a hiring spree--they're looking for new talent to mana ...
- How To Hold Your Data Provider Accountable
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 28, 2016
Manish Ahuja, chief product officer at Qualia, talks about the state ...
- comScore Partners With Adobe For Cross-Device Measurement
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2016
Days after announcing a big cross-platform audience measurement deal with Viacom, comSco ...
- Embracing Beginner's Mind, What Would You Like To Learn?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 21, 2016
Four weeks into writing this column, I don't want it to devol ...
- Viacom Inks Big Cross-Platform Deal With comScore
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
Viacom will look to capitalize on comScore's cross-platform measurement tools and advanc ...
- Drawbridge CEO: 'Programmatic Has Led the Charge For Cross-Device'
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
Street Fight features an interview with Drawbridge founder Kamakshi Sivaramakrishnan who discusses t ...
- Time Inc., Nielsen Catalina Put Print In Cross-Platform Measurement Mix
Publishers Daily, Erik Sass - Tuesday, March 15, 2016
The service, available to CPG advertisers, brings together different forms of measureme ...
- Cross-Platform Advertising: It's The Message, Not The Medium
MediaDailyNews, Omri Marcus, Hadar Turovitch - Tuesday, March 15, 2016
One more burger commercial and you'd want to push the CEO ...
- BuzzFeed's CMO Talks New Premium Offering, Attribution Challenge
Around the Net in Real-Time, Felicia Greiff - Monday, March 14, 2016
BuzzFeed launched a new ad format called Swarm at South by Southwe ...
- There's Nothing Random About KIND Snacks
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 14, 2016
KIND snacks founder and CEO Daniel Lubetzky's goal was to make ...
- Steps On The Path To Omni-Channel Attribution
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 7, 2016
We caught up with Tom Desaulniers, president and co-founder of Go2mobi, ...
- Beacon Service Claims To Bridge Offline and Online
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Advertisers are being promised the ability to bridge the gap between onli ...
- Facebook's Atlas Faces Ad-Serving Challenges
Around the Net in Real-Time, Tobi Elkin - Monday, February 29, 2016
AdExchanger's Sarah Sluis reports on Facebook's Atlas' challenges in serving the mark ...
- Samsung's 837 Brand Experience Playfully Creates Demand
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 29, 2016
Even though you can't buy there, Samsung 837 is all about usi ...
- Drawbridge Expands Beyond Ad Tech
Around the Net in Real-Time, Tobi Elkin - Thursday, February 25, 2016
TechCrunch has an interesting profile of Drawbridge which is looking beyond i ...
- Engagement And Privacy In A Cross-Device World
Real-Time Daily, Felicia Greiff - Thursday, February 25, 2016
In a panel called "Solving For Mobile Matching," Scott Harkey, president, Owe ...
- Univision Launches Voter Campaign
Marketing Daily, Aaron Baar - Tuesday, February 23, 2016
"The 2016 election is going to be crucial for the population ...
- More Online Ad Campaigns Using TV Data For Targeting, Says Videology
Around the Net in Video, P.J. Bednarski - Tuesday, February 23, 2016
Advertisers are increasingly coordinating their on-air and online campaigns by using da ...
- In Data We Trust
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, February 22, 2016
Increasingly, consumers expect perfect information. They don't trust brands' claims, and th ...
- Microsoft, AOL Deal: Content Lessens The Load Of Ads
SearchBlog, Laurie Sullivan - Monday, February 22, 2016
Advertising agency execs say Google's decision to eliminate paid-search advertisements from t ...
- Avoid The Big Data Hangover: Mine What You Already Have
Marketing Insider: Cross-Channel, Shaun Quigley - Monday, February 15, 2016
Rather than make your foray into Big Data with sexy projects li ...
- Airbnb Ties With Jungle Book, Bear Grylls In New Campaign
MAD, Larissa Faw - Wednesday, February 10, 2016
Developed with TBWA/Chiat/Day, the "Love This?" campaign is based on the conce ...
- Cross-Device Streaming Spikes For CBS During Super Bowl
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
AdExchanger reports that ratings data from Nielsen showed that Super Bowl ...