- ClickDealer And MobAir Launch Global Digital Marketing Group
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
ClickDealer and MobAir on Tuesday announced the formation of Global Digital Marketi ...
- AT&T Could Be A Sleeping Ad Giant
Around the Net in Real-Time, Tobi Elkin - Monday, July 18, 2016
AT&T, coming off the $49 billion acquisition of DirecTV last year, h ...
- Facebook And Google Dominate Cross-Channel Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, July 15, 2016
In a recent study conducted by the Relevancy Group, 401 marketing a ...
- CW Deal Shows How Netflix Is Changing
Around the Net in Video, P.J. Bednarski - Tuesday, July 12, 2016
Netflix decided to step up its spending on the CW’s scripted-series sla ...
- Michael Parkes Tapped As First CRO At VideoAmp
Real-Time Daily, Philip Rosenstein - Tuesday, July 5, 2016
On Tuesday, VideoAmp announced the appointment of Michael Parkes as its fir ...
- Email's Death Has Been Exaggerated -- It's A Cross-Channel Powerhouse
EuroMail, Sean Hargrave - Friday, July 1, 2016
It is easy to write off email as a "legacy," but ...
- MCommerce Leaders Double Up And Pull Ahead -- Have You Left It Too Late?
Mobile Insider, Sean Hargrave - Thursday, June 23, 2016
The latest research shows that mcommerce has truly gained traction -- b ...
- Is Email Emerging As The Cross-Device Champion Of MCommerce?
EuroMail, Sean Hargrave - Monday, June 20, 2016
Email rarely gets any praise, but consider this -- if 37% ...
- MCommerce Leaders Double Up And Pull Ahead -- Have You Left It Too Late?
London Blog, Sean Hargrave - Monday, June 20, 2016
The latest research shows that mcommerce has truly gained traction, but mo ...
- Does the Org Chart Match Cross Channel Ideals?
Show Daily: Videos, Steve Smith - Wednesday, June 15, 2016
It is not just the channels that are siloed. It is t ...
- Lanzone Named CBS Chief Digital Officer
Around the Net in Video, P.J. Bednarski - Monday, June 13, 2016
He will also remain CEO of CBS Interactive. The new title, f ...
- Ads Seem Just As Irritating On Mobile Devices
VidBlog, P.J. Bednarski - Monday, June 13, 2016
In a new Nielsen look at connected devices, 65% say they fi ...
- Everyone Wants Multitouch Attribution. Now What?
RTBlog, Tobi Elkin - Tuesday, June 7, 2016
Overall awareness of multitouch attribution is fairly high, but hurdles remain ...
- We Plot Dream Vacay On Mobile, Book On Laptop
VidBlog, P.J. Bednarski - Friday, June 3, 2016
A new report from SpotX says planning a vacation is now oft ...
- We Plot Dream Vacay On Mobile, Book On Laptop
VidBlog, P.J. Bednarski - Friday, June 3, 2016
A new report from SpotX says planning a vacation is now oft ...
- Intercom Unveils Smart Campaigns
Email Marketing Daily, Jess Nelson - Wednesday, June 1, 2016
Intercom, a customer communication platform, released a new marketing automation feature ...
- Let the Games Begin!
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, May 31, 2016
The prevalence of second screens will make the upcoming 2016 Summer Olympi ...
- MRC To Issue Mobile Viewability Measurement Guidelines In June
Real-Time Daily, Tobi Elkin - Friday, May 27, 2016
The Media Rating Council (MRC), a self-regulatory industry body that oversees standar ...
- Cross Screen, Forked Tongue
Online Spin, Ted McConnell - Thursday, May 26, 2016
The notion of cross-screen media is well-heeled by now. There are differe ...
- Visual IQ Formalizes Key Strategic Partnerships
Around the Net in Real-Time, Tobi Elkin - Monday, May 23, 2016
Cross-channel attribution software provider Visual IQ announced it added new companies ...
- Audience Tech Co. Targeted Victory Launches Victory Engine Audience Network
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Targeted Victory has announced the launch of the Victory Engine Audience Networ ...
- Lotame Partners With Infogroup Media Solutions To Monetize Vertical Audiences Cross-Channel
RTBlog, Tobi Elkin - Wednesday, May 11, 2016
There's a lot of chatter about cross-device and cross-screen measurement. Lots ...
- NatGeo Will Present Online Prequel To "Mars'
Around the Net in Video, P.J. Bednarski - Monday, May 9, 2016
At its NewFronts presentation, National Geographic announced it would stream a sho ...
- Bridging The Data Disconnect
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, May 9, 2016
Connexity's Paul Martecchini talks about how marketers can connecting the dots betwe ...
- Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords
SearchBlog, Laurie Sullivan - Monday, May 9, 2016
Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insid ...
- Drawbridge Gets $25 Million In New Funding, Looks To Partnerships And Global Expansion
Around the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Drawbridge on Thursday received $25 million in Series C, led by Sequo ...
- 'Forbes' Features Print Ad With Video Player
Publishers Daily, Sara Guaglione - Monday, May 2, 2016
'Forbes' is experimenting with a unique type of cross-platform ad execution: ...
- Are You Ready To Integrate IoT And VR?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 25, 2016
The Internet of Things and virtual reality are poised to explode driv ...
- Nexstar's Yashi To Launch Integrated Local TV, Digital Ads
Television News Daily, Wayne Friedman - Friday, April 22, 2016
Programmatic/ad tech company Yashi has launched the first local TV integrated line ...
- 20% To 50% Of Media Spend Wasted In Siloed Planning Methods
Real-Time Daily, Tobi Elkin - Thursday, April 21, 2016
In a new white paper, "Cross-Screen Planning," TubeMogul says the way markete ...