- Cross Screen, Forked Tongue
Online Spin, Ted McConnell - Thursday, September 1, 2016
The notion of cross-screen media is well-heeled by now. There are differe ...
- Measuring Video Ad Effectiveness Across Platforms
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 30, 2016
Measuring effectiveness across devices and content platforms isn't a one-size-fits-all task. KP ...
- IRIS.TV And Vemba Join Forces To Increase Video Personalization Using Machine Learning
Real-Time Daily, Philip Rosenstein - Monday, August 29, 2016
Cloud-based video programming system IRIS.TV, announced a partnership with Vemba, a premi ...
- Is Cross-Device a Strategy or a Tactic?
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
Programmatic advertising strategy should be about addressing the customer journey and creati ...
- WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity Platform
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
WeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrat ...
- Summit Reveals Varied Approaches, Need To Improve Ad Experiences
RTBlog, Tobi Elkin - Thursday, August 25, 2016
This week's Programmatic Insider Summit covered a lot of ground. Panels, keynote ...
- Magnetic Names Paul Phillips Chief Data Officer
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Marketing technology firm Magnetic on Wednesday named Paul Phillips its chief da ...
- Agencies Need To Do A Better Job Of Integrating Cross-Device Targeting
Show Daily, Tobi Elkin - Wednesday, August 24, 2016
Brands need to leverage deterministic and probabilistic models to do cross-device targetin ...
- Comcast 'Watchable' Adds Refinery29, MiTu, Cut.com
Around the Net in Video, P.J. Bednarski - Tuesday, August 23, 2016
Comcast's ad-suported streaming service, Watchable has today announced a slate of exclusive programming created ...
- Centralized Buying Key To Cross-Channel Success
Show Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...
- Rechtin Named 'Motor Trend' Exec Editor, Oversees All Platforms
Publishers Daily, Sara Guaglione - Thursday, August 18, 2016
Rechtin will take over for Ron Kiino, who left the car magazi ...
- With New Agency, Moen Launches 'Buy It For' Campaign
MAD, Larissa Faw - Tuesday, August 16, 2016
The new shop is Havas Chicago, which won the account late la ...
- Internet-Connected TV Propels Total TV Usage
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
Total use of TV, defined by all sources of "content inputs," w ...
- The Odd Couple: Catalogs And Keypads
Marketing Insider: Cross-Channel, Ray Schultz - Monday, August 15, 2016
To find out how Potpourri Group markets to women age 60+, ...
- Olympics Give NBC More Scatter Ad Dollars, Record Digital Results
Television News Daily, Wayne Friedman - Thursday, August 11, 2016
Now six days into the Olympics, NBC says it is meeting mo ...
- Omni-Channel Marketing Without The Fear Factor
Marketing: CPG, Lena Bourgeois - Thursday, August 11, 2016
Omni-channel marketing is growing in prevalence among marketers, to the point whe ...
- MPA Report: Magazine Brands' Social Media On Growth Trajectory
Publishers Daily, Sara Guaglione - Wednesday, August 10, 2016
MPA - The Association of Magazine Media has released a social med ...
- IAB Overhauls Attribution, Releases New Primer
Real-Time Daily, Tobi Elkin - Thursday, August 11, 2016
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of t ...
- Refinery29 Gets $45M In New Funding, Led By Turner
VidBlog, P.J. Bednarski - Thursday, August 11, 2016
Turner president David Levy says it's smart to partner with digital bran ...
- TubeMogul Shares Dip More Than 20% After Earnings, Forecast Disappoint
Real-Time Daily, Tobi Elkin - Tuesday, August 9, 2016
TubeMogul shares plummeted more than 20% in late trading on Monday aft ...
- Getting The Data Is The Easy Part
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, August 8, 2016
I sat in on two different conferences last week that came ...
- Cross-Device Attribution Isn't Perfect, But It's Critical
Around the Net in Real-Time, Tobi Elkin - Friday, August 5, 2016
In an interview with eMarketer senior analyst Lauren Fisher, Michael Lampert, SV ...
- How Machinima Is Growing Its Brand
Around the Net in Video, P.J. Bednarski - Thursday, August 4, 2016
Gaming content maker Machinima has a three-pronged approach to its business; earli ...
- More Than 70% Of Publishers Use Programmatic Tools For Media Transactions
Real-Time Daily, Tobi Elkin - Thursday, August 4, 2016
More than 70% of publishers conduct their media sales using programmatic tool ...
- Attribution Becoming More Of A Priority For Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...
- YouTuber Hannah Hart Is On Food Network Menu
Around the Net in Video, P.J. Bednarski - Wednesday, July 27, 2016
The star of "My Drunk Kitchen" on YouTube will do a food/trav ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Aiming to improve attribution and ad verification, Flashtalking announced a partnership wi ...
- AppNexus Strikes Technology Partnership With Wayfair Media Solutions
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Ad-tech provider AppNexus announced a deal with Wayfair, an online purveyor ...
- TruSignal Announces Release Of TruAudience Platform
Real-Time Daily, Philip Rosenstein - Wednesday, July 20, 2016
TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audience ...