Commentary

Does the Org Chart Match Cross Channel Ideals?

It is not just the channels that are siloed. It is the data, too. VISA's Mary Grundy outlines just how deep the change needs to be among brands to realize the holistic consumer view. 


For the complete video of this and other sessions from MediaPost's Email Insider Summit, go to the event agenda.

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About the Author

Steve Smith is Editorial Director of Events for MediaPost

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