- Cross-Screen Users Are All Over The Place
Research Brief, Jack Loechner - Friday, May 23, 2014
According to comScore and Millennial Media, in a new Cross-Screen study ...
- 12 Ad Tech, Media Tech Startups To Compete In This Year's MassChallenge
Bay State Blog, Val Brickates Kennedy - Thursday, May 22, 2014
MassChallenge, the world's largest startup accelerator, has unveiled this year's roster ...
- Dunkin' Donuts Ties Mobile To Traditional Media
Mobile Marketing Daily, Mark Walsh - Wednesday, May 21, 2014
Dunkin' Donuts is known as a mobile innovator in the retail spac ...
- Undertone Promotes Ferengul To CEO, Cassidy Moves To Chairman Of The Board
Real-Time Daily, Tyler Loechner - Tuesday, May 20, 2014
Undertone on Tuesday announced the promotion of Corey Ferengul from COO ...
- TV Audience Only Partially Attentive To Ads
MediaDailyNews, Wayne Friedman - Monday, May 19, 2014
An explosion of marketers' messaging from TV, radio and online platforms doesn ...
- Cross-Screen Magic And The Future Of Media
MediaDailyNews, Liz Ross - Wednesday, May 14, 2014
We no longer need to be an industry of disparate parts, b ...
- engage:BDR Enters Cross-Device Targeting Across Households, Desktop And Mobile Devices
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2014
engage:BDR is rolling out in beta a platform that provides cross-device targeti ...
- Health Sites Tackling Mobile Migration
MoBlog, Mark Walsh - Tuesday, May 13, 2014
A recent Millennial Media study on cross-platform consumer habits indicated that peop ...
- WB Pictures, TBS Screen Major 'Edge' Marketing Deal
MediaDailyNews, Wayne Friedman - Tuesday, May 6, 2014
Offering up a first-of-its-kind movie promotional deal, Turner Broadcasting and sister compa ...
- Time On Retail Sites Mostly From Smartphones, Tablets
MoBlog, Mark Walsh - Wednesday, May 7, 2014
More than two-thirds of U.S. digital users now spread their attention acro ...
- Google Acquires Adometry, With Focus On Cross-Channel, Multiscreen Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 6, 2014
Google has acquired Adometry, which specializes in online advertising attribution, to he ...
- Bloomberg Politics Launches, Zeros In On State, National News
MediaDailyNews, Erik Sass - Monday, May 5, 2014
With midterm elections looming in November and the electorate as divided ...
- 'Los Angeles Times' Revamps Web Site, Launches Mobile-First Design
MediaDailyNews, Erik Sass - Monday, May 5, 2014
The "Los Angeles Times" is poised to unveil a new, completely redesign ...
- 5 Steps To Headache-Free QA For Multiscreen Campaigns
MediaDailyNews, Kate Reinmiller - Monday, May 5, 2014
As the number of devices and the complexity of ad executions increas ...
- How Kenshoo, Yahoo Explain Mobile Behavior To Prepare Brands For A Multiscreen World
SearchBlog, Laurie Sullivan - Thursday, May 1, 2014
Consumer needs outpace the app and service requirements now available for mobi ...
- Cross-Screen Or Bust
RTBlog, Tyler Loechner - Tuesday, April 29, 2014
I wrote about the ad tech industry's push toward "omni" just o ...
- IPG's Hill Holliday In New Rentrak Ratings Accord
MAD, Larissa Faw - Monday, April 28, 2014
The agency cites Rentrak's ability to target audiences more precisely. The de ...
- Connecticut Launches 'Revolutionary' Tourist Blitz
MAD, Larissa Faw - Friday, April 25, 2014
Connecticut-based Adams & Knight created the advertising campaign in partnership with touri ...
- PCH Launches TV Campaign, Ups Site Traffic
MediaDailyNews, Laurie Sullivan - Monday, April 28, 2014
Publishers Clearing House (PCH) will launch a television campaign for its forthcomi ...
- MediaMath Acquires Cookie-less Targeting Company Tactads
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
With the downfall of cookies allegedly written on the wall, many ...
- FX Networks Strikes Ad Deal With Miller Coors
MediaDailyNews, Wayne Friedman - Wednesday, April 23, 2014
FX Networks has signed a major multiyear million-dollar advertising/marketing deal with MillerCoor ...
- Xaxis Syncs Mobile Ads With Broadcast TV
MediaDailyNews, Erik Sass - Tuesday, April 22, 2014
Advertisers can now deliver ads to mobile devices -- as well ...
- AT&T's U-Verse TV Hits 5.7M Subscribers
MediaDailyNews, Wayne Friedman - Tuesday, April 22, 2014
In the first quarter, AT&T says it had a net gain ...
- AdRoll Raises $70M, Places Bets On Mobile, International Expansion
Real-Time Daily, Tyler Loechner - Monday, April 21, 2014
Retargeting firm AdRoll on Monday announced it has closed a $70 milli ...
- Next-Generation Metrics: Assessing Brand Impact In A Cross-Screen World
Metrics Insider, Joe Laszlo - Friday, April 18, 2014
Even by the constantly innovating standards of digital media, these are fast-pac ...
- In Montreal, A Newsaper Makes A Huge Investment In Digital
Around the Net in Video, P.J. Bednarski - Friday, April 11, 2014
La Presse +, an iPad-only app from Montreal’s
La Presse newspap ...
- Turner's HLN To Broadcast Twitter Data Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, April 10, 2014
Building on its new effort to target millennials, Turner Broadcasting's HLN ne ...
- Ericcson's Six Visions For The Future Of Television
Around the Net in Video, P.J. Bednarski - Tuesday, April 8, 2014
At the NAB convention, Ericsson gave its “Media Vision 2020,” a li ...
- CW Seed Lives Up To Its Name: It Will Plant 'Backpackers' On Network's Summer TV Schedule
VidBlog, P.J. Bednarski - Tuesday, April 8, 2014
This summer, The CW, that little network owned by CBS, will deb ...
- The Power Of Purchase Data
Real-Time Daily, Doug Pollack - Monday, April 7, 2014
With an ever-increasing number of shopping channels available, marketers and retailers tod ...