- NBCU Creates New Sales Research Unit
MediaDailyNews, Wayne Friedman - Wednesday, July 23, 2014
Following up on what was a successful TV upfront ad sales perio ...
- Google Acquires drawElements, Keeping Tighter Reins On Hardware
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 23, 2014
Google has acquired Helsinki, Finland-based drawElements in a move to improve ...
- Crosswise Improves Cross-Device Ad Targeting, Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
Crosswise dug into the data to build and release Thursday a cross-devi ...
- How Planning Problems Are Hindering Cross-Channel Campaigns
Audience Buying Insider, Richard Jalichandra - Wednesday, July 23, 2014
Kleiner Perkins's Mary Meeker recently released her annual Internet trends report, a ...
- Q&A With Howard Shimmel: Turner's Cross-Platform Study
MediaDailyNews, Charlene Weisler - Monday, July 21, 2014
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcastin ...
- Microsoft Fine-Tunes Bing Ads Toward Real-Time Reporting, PLA Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 9, 2014
Microsoft within the coming months will release reporting speeds that enable markete ...
- The Biggest Mistake Marketers Still Make
SearchBlog, Laurie Sullivan - Wednesday, July 9, 2014
Direct response or branding goals can determine how search marketers set ...
- Investing In Media Companies: Q&A With Venture Capitalist Vincent Tang
MediaDailyNews, Charlene Weisler - Monday, July 7, 2014
Vincent Tang is a venture capitalist who has made a career ...
- Think Mobile, Act Local
Mobile Insider, Scott Swanson - Tuesday, July 8, 2014
Although the games are already underway, there is still some time le ...
- Dawn Ostroff, A TV Executive Taking Conde Nast To An Online Future
Around the Net in Video, P.J. Bednarski - Monday, June 30, 2014
Dawn Ostroff has big, big plans for Conde Nast's video arm, ...
- 3 Ways To Improve Your Next Cross-Device Campaign
Mobile Insider, Kurt Hawks - Friday, June 27, 2014
The reasons for committing to cross-device are self-evident to most marketers. Althou ...
- MediaCom Testing Celtra's Mobile Ad Viewability Measurement Tech
Real-Time Daily, Tyler Loechner - Thursday, June 26, 2014
Mobile ad tech firm Celtra on Thursday announced an upgrade to AdCreato ...
- Local TV News Drives Consumer Information Search
MediaDailyNews, Wayne Friedman - Tuesday, June 24, 2014
Local TV news show advertising was among the top media platforms drivi ...
- Cross-Device Measurement: New Rules Of The Road
Metrics Insider, Anto Chittilappilly - Tuesday, June 24, 2014
From mobile phones and tablets to laptops and desktops, today's consumers a ...
- Entravision Buys Pulpo Media, Enhances Digital Ad Capabilities
MediaDailyNews, Erik Sass - Friday, June 20, 2014
Spanish-language broadcaster Entravision has acquired Pulpo Media, which offers digital advertising servic ...
- Global Ad Revs Expected To Hit $516B In 2014
MediaDailyNews, Wayne Friedman - Monday, June 16, 2014
Global advertising revenues are still on pace to pull in their be ...
- At Disney-ABC, Just Watch What Has Happened To Viewership Via Apps
VidBlog, P.J. Bednarski - Monday, June 16, 2014
There’s hardly a time I see the 11 o’clock news on WPV ...
- Kelley Tapped As COO For Bloomberg Media
MediaDailyNews, Wayne Friedman - Wednesday, June 11, 2014
Veteran advertising agency executive Jacki Kelley has been named as chief operati ...
- Apples-to-Apples Measurement Will Unlock Cross-screen Investment
Video Insider, Paul Bremer - Thursday, June 12, 2014
Cross-screen marketing has officially become an imperative method for efficiently reaching t ...
- Easier Said Than Done: Creating A Single Set Of Cross-Platform Metrics
MAD, Steve McClellan - Tuesday, June 10, 2014
Marketers will be spending significantly more on multiscreen ad campaigns in t ...
- Google Explores Its Own Beacons, But How Much Here-Ness Do We Want?
Mobile Insider, Steve Smith - Wednesday, June 11, 2014
Google appears ready to enter the proximity-awareness game with its own techniqu ...
- Disrupting The Existing Cross-Media Measurement Paradigm Is The Way Forward
Real-Time Daily, - Friday, June 6, 2014
Media and advertising (and the consumer) is fast tracking towards an alwa ...
- A Profile Of The Cross-Device User
RTBlog, Tyler Loechner - Friday, June 6, 2014
Whether the campaigns are automated or bought direct, marketers are increasingly focus ...
- U.S. Ad Rev Forecast To Hit $247 Billion By 2018
MediaDailyNews, Wayne Friedman - Wednesday, June 4, 2014
TV/video online advertising spending will more than double in the next fo ...
- Media Shift: World Cup To Score More Mobile Viewers
Mobile Marketing Daily, Mark Walsh - Wednesday, June 4, 2014
When it comes to big sports events like the upcoming World Cu ...
- Caine Named Bloomberg CRO
MediaDailyNews, Erik Sass - Monday, June 2, 2014
Paul Caine has been named global chief revenue officer for Bloomberg Med ...
- U.S. Ad Market Forecast To Spike 6.2% In 2014
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
The U.S. advertising market will continue to have a strong year. MoffettNathans ...
- Hotwire Launches $40 Million Feel-Good Branding Campaign
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2014
Hotwire will launch a nationwide branding campaign earmarked at $40 million f ...
- 'Integrated' Campaigns Fall Short
Marketing Daily, Tanya Gazdik - Thursday, May 29, 2014
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according ...
- Cross-Media Campaigns Register Slight Uptick Over Indie Efforts
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2014
Integrated cross-media campaigns may be good for the future -- but rece ...