- Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A fundamental change has taken place in the last 12 months ...
- Digital Video Growth Drives More Efficient CPMs
Video Insider, Daisy Whitney - Friday, September 19, 2014
Mobile video is growing, programmatic buying is rocking, and over-the-top devices contin ...
- Tribune Publishing Partners With Contend For Native Advertising Deal
MediaDailyNews, Larissa Faw - Wednesday, September 17, 2014
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more th ...
- Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
Captivate Network, the "in-office" video network known primarily for serving ads target ...
- Targeted Victory Partners With Lotame For Cross-Device Audience Targeting
Real-Time Daily, Tyler Loechner - Wednesday, September 17, 2014
Targeted Victory, an audience targeting firm focused on Republican political candidates, ...
- Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
Pat McDonough, a long-time Nielsen executive who was key to the developme ...
- Confidence in Measuring Mobile ROI/Cross-Platform Performance Still Shaky
MoBlog, Steve Smith - Monday, September 15, 2014
Marketers say they still can't measure the things they most value ...
- Extreme Reach Introduces A Dashboard For Cross-Platform Ad Campaigns
Online Video Daily, P.J. Bednarski - Monday, September 15, 2014
Extreme Reach has introduced a new dashboard solution that allows a us ...
- TV Hours Watched Yielding To Digital Video
Research Brief, Jack Loechner - Monday, September 15, 2014
According to a new report by Nielsen, young people continue to shi ...
- Dstillery, Placed Partner For Attribution Of Digital Ads To In-Store Sales
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
Cross-device audience targeting firm Dstillery on Tuesday announced a partnership with attributi ...
- Nielsen Notes Uptick In Smartphone Video Views
VidBlog, P.J. Bednarski - Monday, September 8, 2014
Digital viewing is driving total viewing time up among all the a ...
- Seamless Cross-Channel Service Crucial For Car Insurers Google, GFK And Nielsen Advise
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
Car insurance brands must adapt to cross-device behaviours to remain competitive, accordi ...
- Triton Digital Unveils New Streaming Ad Platform
MediaDailyNews, Erik Sass - Tuesday, September 2, 2014
Triton Digital this week unveiled its new Triton Advertising Platform to he ...
- Drawbridge To Update Analytics, Shines Light On Multi-Touch Attribution
RTBlog, Tyler Loechner - Wednesday, September 3, 2014
Drawbridge, a cross-device ad-targeting firm, is expected to announce updates to i ...
- Best Thing On The Internet
Email Insider, David Baker - Monday, August 25, 2014
I live out in the Bay Area and Silicon Valley, where t ...
- Don't Just Target The Moment: Be A Companion On The Journey
Data and Targeting Insider, Steve Smith - Tuesday, August 19, 2014
Big themes at this week's Mobile Insider Summit? The new expectation ...
- NBC Puts Muscle Behind 'Blacklist' Promos
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
NBC is putting a lot of marketing resources -- and money ...
- Wywy's Novel Approach To Mesh TV With Second Screen
VidBlog, P.J. Bednarski - Tuesday, August 19, 2014
Wywy has created a second screen ad solution that puts inexpensive bann ...
- Twix Bites Launches 'Throwback Thursday' Campaign
Marketing Daily, Karlene Lukovitz - Friday, August 15, 2014
Twix reports that videos will be released each Thursday "as part ...
- Facebook Engagement Steady, Snapchat Continues Growth
Social Media & Marketing Daily, Mark Walsh - Friday, August 15, 2014
Facebook still dominates time spent among the top social media platforms, b ...
- The Quick And The Dead: Challenges To Achieving Real-Time Mobile Marketing Agility
Mobile Insider, Carin van Vuuren - Friday, August 15, 2014
The digital customer experience now encompasses interaction across devices at various poin ...
- IgnitionOne Acquires Human Demand, Pulling In Mobile Expertise
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 13, 2014
IgnitionOne announced Monday the acquisition of Human Demand to strengthen its positi ...
- Facebook Launches Cross-Device Reporting
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Facebook has rolled out cross-device reporting for ads, allowing marketers to s ...
- Efficiency: Programmatic's Blessing And Curse
RTBlog, Tyler Loechner - Wednesday, August 13, 2014
The new survey results from AOL, which reveal that 90% of ...
- Dish's Hoped-For Streaming TV Service Signs Up A&E
Around the Net in Video, P.J. Bednarski - Tuesday, August 5, 2014
Dish Networks, which hopes to launch an Internet TV service, signed ...
- Do You Really Believe In The Second Screen?
VidBlog, P.J. Bednarski - Monday, August 4, 2014
Nielsen has pulled out some statistics that purport social media use increas ...
- Mobile Isn't a Marketing Channel. It's a Multi-channel Beast In Need Of Taming
Mobile Marketing Daily, Michael Caccavale - Friday, August 1, 2014
Marketers focused on mobile as "a channel" are quickly finding out somethi ...
- Global Ad Growth Up 6%, BRIC Leads Expansion
MediaDailyNews, Wayne Friedman - Wednesday, July 30, 2014
Worldwide advertising growth will continue to move modestly higher this year, ...
- Havas Inks Deal With AOL To Use New Programmatic Platform
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
Affiperf, the global trading desk of Havas, on Monday announced it h ...
- Forrester: Cross-Channel Sales To Reach $1.8 Trillion
Marketing Daily, Sarah Mahoney - Sunday, July 27, 2014
As consumers become increasingly adept with their smartphones, physical retailers can expe ...