- Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel Attribution
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
This year, a number of media measurement companies were scooped up ...
- The Race To Marry Big And Little Screens
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 7, 2014
Marrying the biggest and smallest screens in the home, TV and mobil ...
- Cross-Platform Tango: Following The Consumers' Lead
Marketing Insider: Cross-Channel, Steve Smith - Thursday, October 30, 2014
A new study suggests that retailers need to battle showrooming with mo ...
- 'The Atlantic' Teams With PBS 'News Hour' For Reporting
MediaDailyNews, Fern Siegel - Wednesday, October 29, 2014
In a new alliance The Atlantic and PBS' "News Hour" have team ...
- I'm Going To Cross-Device Target You By Matching Online Search Behavior
SearchBlog, Laurie Sullivan - Thursday, October 30, 2014
Cross-device targeting relies on anonymous information that transfers from a click li ...
- High-Tech Alums Launch Nextbit
Mobile Marketing Daily, Laurie Sullivan - Tuesday, October 28, 2014
A company called NextBit -- comprised of former Google, Apple, Dropbox, HT ...
- Programmatic Publicis: Holding Company Spends October Investing In The New Currencies - Data & Tech
RTBlog, Tyler Loechner - Wednesday, October 29, 2014
Programmatic has spread across devices, with the "arrival" of mobile serving ...
- Cross-Device Marketing No Longer Hypothetical: Use Up 59%
RTBlog, Tyler Loechner - Tuesday, October 28, 2014
The notice had been given and the introduction made, and now cross-devi ...
- Cross-Channel Marketing Lacks Maturity, Consistency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 27, 2014
Cross-channel marketing remains in its infancy, despite the adoption of multiple med ...
- Omni-Channel Behaviors May Ebb And Flow
Marketing Insider: Cross-Channel, Steve Smith - Friday, October 24, 2014
As consumers consult multiple channels along their paths to purchase, their behavio ...
- Adobe And Nielsen Collaborating On Online Engagement Metrics
Around the Net In MAD London, Sean Hargrave - Thursday, October 23, 2014
Adobe and Nielsen have teamed up to deliver an online media rati ...
- Nielsen, Adobe Partnership Supports Cross-Platform Measurement Across Web, Apps
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2014
Adobe and Nielsen Tuesday announced a strategic partnership to build and suppo ...
- Samba TV Adds Fingerprinting To Chart TV Viewership Across Platforms
Online Video Daily, P.J. Bednarski - Wednesday, October 22, 2014
The company has added fingerprinting software that can monitor "every TV chann ...
- Media Buying Increasingly Complex
Research Brief, Jack Loechner - Wednesday, October 22, 2014
Advancements in viewing technology and increased competition for eyeballs have resulted ...
- Devices And OTT Lead Video Consumption Growth
Mobile Insider, Steve Smith - Tuesday, October 21, 2014
People are taking control of their TV experience and at the sa ...
- WPP's Kantar To Buy Firm That ID's Content Viewing Across TV, Mobile Screens
MAD, Steve McClellan - Friday, October 17, 2014
The agreement calls for Kantar to acquire the audio watermarking unit ...
- Mobile Said To Take Budget From Print, TV
MoBlog, Mark Walsh - Friday, October 17, 2014
Marketers plan to increase mobile ad spending this year at the expen ...
- How About My Cross-Platform Experience?
Marketing Insider: Cross-Channel, Steve Smith - Thursday, October 16, 2014
Why haven't digital ad formats themselves changed in ways that let t ...
- Attribution Tips For Reporting In A Cross-Device World
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 10, 2014
It's not difficult to understand why cross-device measurement have become so importan ...
- AOL Talks Up Cross-Device Tracking
MoBlog, Mark Walsh - Friday, October 10, 2014
With the relaunch of Atlas last week, Facebook opened the gates ...
- Is Mobile The Next Launch Pad For Entertainment IP?
MoBlog, Steve Smith - Thursday, October 9, 2014
With the cross-media success of Angry Birds and Cut The Rope, so ...
- Four Mobile Strategies To Optimize Radio Advertising For Local Businesses
Mobile Insider, Sara Sisenwein - Thursday, October 2, 2014
As one of the first forms of mass media, radio continues ...
- Key to Cross-Platform Advertising Is Creating A Single Metric
MediaDailyNews, Manish Bhatia, Jane Clarke - Wednesday, October 1, 2014
There is a path for our industry to make true cross-platform measureme ...
- Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 29, 2014
The new Atlas is designed to allow advertisers to track impressions ...
- The Seed For Conde Nast Online Was Planted Somewhere Else
VidBlog, P.J. Bednarski - Tuesday, September 30, 2014
Conde Nast Entertainment President Dawn Ostroff learned a lot while running T ...
- Facebook Claims Atlas Will Solve 'Cross Device Problem'
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Facebook is claiming it has solved the "cross device problem" for markete ...
- Crossing Channels Without Drowning Takes A Road Map
SearchBlog, Laurie Sullivan - Friday, September 26, 2014
Consumers want consistency as they move between the Web and mobile channe ...
- New Platform Will Link Customer Data Across Channels, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2014
Disparate enterprise systems and media channels that keep data in silos cou ...
- Digital Asset Firm Zonza Integrates With 4As/ANA's Ad-ID, Will Facilitate Ad Automation, Improve Workflow
MAD, Joe Mandese - Tuesday, September 23, 2014
In the first integration of its kind, Zonza, a digital asset manageme ...
- Media Vets Start 'BRaVe' Advisory Firm
MediaDailyNews, Mark Walsh - Tuesday, September 23, 2014
A trio of media and marketing veterans has formed a new fi ...