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Facebook Claims Atlas Will Solve 'Cross Device Problem'

Facebook is claiming it has solved the “cross device problem” for marketers with the launch of a new advertising platform that it says will help brand marketers target ads to people across devices, platforms and publishers. Facebook’s rebuilt Atlas service claims to offer marketers a way of seeing which online campaigns, on its site and others and on any device, Facebook users have seen and acted upon.The social network already offered marketers tracking on its own site across devices but not elsewhere.

Read the whole story at Marketing Week »

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