- The Drum, Thursday, October 23, 2014 6:52 AM
Adobe and Nielsen have teamed up to deliver an online media rating system similar to that in place for measuring the success of shows on TV. The new tool will, for the first time, measure the
engagement of online TV, videos, games, audio and text products, across a diverse range of devices and platforms including desktops, smartphones, tablets, game consoles and over-the-top
boxes. The collaboration will see Nielsen’s digital audience measurement products combined with Adobe Analytics and Adobe Primetime.
Read the whole story at The Drum »