Pat McDonough, a long-time Nielsen executive who was key to the development and oversight of many of the company’s most important media research services, will retire at the end of the 2014,
Nielsen U.S. Media President Lynda Clarizio announced in a memo to clients this morning.
McDonough, who currently serves as senior vice president, planning policy and analysis, has
worked for Nielsen for 44 years, and was one of its most visible and articulate spokespersons on key media research initiatives and policies, both to clients and the industry-at-large.
She is regarded as one of Nielsen’s top experts on the television landscape, and how Nielsen has evolved the way it measures it, and has been a key player driving Nielsen’s
measurement strategy for digital, mobile, radio and cross-platform.
Describing McDonough as “one of the industry’s best thinkers,” Clarizio did not describe her succession
scenario in detail, but said: “You can rest assured that Nielsen has a broad bench of thought leaders who have worked closely with Pat and are well-positioned to continue to deliver insights
about your audience, anticipate media trends, and respond to your measurement concerns.”
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