- IE Powers 'Hunger Games' Online Exploration
Marketing Daily, Aaron Baar - Monday, April 15, 2013
"For us, our fans are discovering and consuming content on all device ...
- Women Are Watching More TV, Video, Prefer Positive Ad Messages
MediaDailyNews, David Goetzl - Friday, April 12, 2013
As women continue to play the key role in household purchasing decision ...
- Turner Tries Very Funny With HTC
MediaDailyNews, David Goetzl - Thursday, April 11, 2013
Turner has linked with smartphone marketer HTC on a multiplatform initiative wi ...
- Amobee, DMG Team For Mobile Ad Serving
Online Media Daily, Fern Siegel - Tuesday, April 9, 2013
Amobee, a mobile advertising company, and DMG, an ad network and provid ...
- Triveni Digital Offers Tools To Enhance Broadcast Revs
MediaDailyNews, Fern Siegel - Monday, April 8, 2013
Triveni Digital announced new strategic initiatives to help local broadcasters generate reven ...
- [X+1] Gets $17 Million From Ares Capital
Online Media Daily, Laurie Sullivan - Thursday, April 4, 2013
[x+1] has secured a $17 million debt facility with Ares Capital. T ...
- Swartz Upped To Hearst CEO
MediaDailyNews, Fern Siegel - Thursday, March 28, 2013
Steven R. Swartz, the Hearst's president and COO, will succeed Frank ...
- Electus Debuts New TV Slate
MediaDailyNews, Gavin O'Malley - Thursday, March 28, 2013
Developing fare for the format he knows best, Ben Silverman and Elect ...
- Global Media Shift: Online Tops Offline Usage
MediaDailyNews, Steve McClellan - Wednesday, March 27, 2013
For consumers of media worldwide, online usage now exceeds offline media consumptio ...
- comScore Formally Debuts Multi-Platform Ratings
Online Media Daily, Mark Walsh - Monday, March 25, 2013
comScore's Media Metrix Multi-Platform reporting aims to provide a more complete vi ...
- Miracle-Gro Plants Single Campaign Across Scripps Networks
MediaDailyNews, Steve McClellan - Thursday, March 21, 2013
Scotts Miracle-Gro has just kicked off a major branded content and advertisi ...
- The Omnichannel Dilimma: Unify Your Marketing Strategy
Mobile Marketing Daily, TJ Person - Friday, March 22, 2013
In today's world of efficient technology, there is no need to strugg ...
- The Promise And Pitfalls Awaiting Mobile Marketers
Mobile Marketing Daily, Dirk Rients - Thursday, March 21, 2013
In meeting the promise of mobile's tremendous growth, brands and agencies wi ...
- HSN, HGTV Launch HGTV Home Outdoor Living
MediaDailyNews, David Goetzl - Monday, March 18, 2013
HGTV and HSN have launched a cross-brand initiative that stretches from t-commer ...
- Trad Media Ads See 2% Uptick As Phone, Wireless Ads Soar
MediaDailyNews, Wayne Friedman - Friday, March 15, 2013
Strong advertising revenue from Olympics and U.S. political ad spending helped deliv ...
- Bissell Debuts New Campaign, 'Deeper Clean' Tagline
MediaDailyNews, Steve McClellan - Friday, March 15, 2013
Bissell Homecare has launched a new TV and digital ad campaign a ...
- CBS Starts CBS App, And Full-Episode TV Player
MediaDailyNews, Wayne Friedman - Thursday, March 14, 2013
CBS is starting up CBS App, a full-episode TV player for iPho ...
- Microsoft Highlights Usage Across Device 'Pathways'
Online Media Daily, Mark Walsh - Thursday, March 14, 2013
Microsoft has released a new study focused on why people are usi ...
- 'Glamour,' 'GQ' Share Video Cross-Platform, Forgo Valuable TV Connection
MediaDailyNews, Wayne Friedman - Tuesday, March 12, 2013
Conde Nast will try to do for two of its iconic magazin ...
- Rovio Launching Cartoon Channel
Online Media Daily, Mark Walsh - Monday, March 11, 2013
"Angry Birds" creator Rovio Entertainment on Monday announced plans to introduce i ...
- The Impact That eBay, Amazon Have On Search Marketing
SearchBlog, Laurie Sullivan - Tuesday, March 12, 2013
Trends at South by Southwest (SXSW) identify how search will meld, n ...
- The Whole Story - Cross-Platform News
Online Media Daily, Mike Bloxham - Friday, March 8, 2013
The current cross-platform state of play within the news ecosystem shows ...
- Multiple Screens Force Ad Industry To Revamp Rich Media Ads
Online Media Daily, Laurie Sullivan - Wednesday, March 6, 2013
Some 51% of ad agencies have seen an increase in demand f ...
- ABC Expands Guarantees, Media Buying Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, March 5, 2013
Looking to finally broaden the way advertisers get TV viewer guarantees, thr ...
- Media General Launches Advanced Digital Solutions
MediaDailyNews, Erik Sass - Monday, March 4, 2013
Media General has launched a new marketing and advertising service called Advanc ...
- The Whole Story: Men, Multitasking and TV Genres
MediaDailyNews, Mike Bloxham - Thursday, February 28, 2013
Concurrent use of media has been with us a long time. No ...
- Time With Video Underscores Need For Fine-Tuned Cross-Media Placements
Video Insider, Daisy Whitney - Thursday, February 28, 2013
The amount of time spent watching digital video on mobile phones a ...
- Making Social Matter
Marketing Daily, Jason Hoch - Wednesday, February 27, 2013
Broadcast networks and programs cannot simply put out one-way programming anymore a ...
- Arbitron's Cross-Platform, Mobile Revenues Rise
MediaDailyNews, David Goetzl - Monday, February 25, 2013
While they are still a very small part of its business, Arbitr ...
- New Nielsen TV Data May Not Boost Revs, VOD Could
MediaDailyNews, David Goetzl - Friday, February 22, 2013
The new data Nielsen will generate by classifying homes with Internet-connected T ...