- Agencies Kick Off Drugfree.org Campaign
MediaDailyNews, Steve McClellan - Wednesday, February 20, 2013
A group of agencies, media companies and production houses have pitched ...
- Fox Now App Promoted During TV Shows
MediaDailyNews, Wayne Friedman - Monday, February 11, 2013
Fox is now more heavily promoting its second-screen app Fox Now. Long-ter ...
- How Publishers Can Get Real About Mobile
Mobile Marketing Daily, Kirk McDonald - Tuesday, February 12, 2013
Optimizing for mobile devices was just table stakes for getting into t ...
- Meet "Omni-Channel" Marketer Nomi
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 11, 2013
With the help of $3 million in seed funding, Nomi made i ...
- The Whole Story: Behind The Buzz On Streaming Media
MediaDailyNews, Mike Bloxham - Thursday, February 7, 2013
Streaming video has gained significant attention in recent times as the mark ...
- Time Warner Revs Hold: TV Nets Up 5%
MediaDailyNews, Wayne Friedman - Wednesday, February 6, 2013
For the second day in a row, a major media company sa ...
- Time To Have Cross-Device Talk With Agency
Online Media Daily, Are Traasdahl - Thursday, February 7, 2013
While there have been some innovative mobile-only ad plays in the la ...
- Ex-Conde Nast Exec To Lead Shout! Digital Strategy
Online Media Daily, Gavin O'Malley - Wednesday, February 6, 2013
As part of a larger effort to build its digital bona fide ...
- What Content Niche Is The Next Big Hit?
MediaDailyNews, Mike Bloxham - Wednesday, February 6, 2013
Neither the food nor the homes category emerged from a vacuum; it ...
- Disney TV Drives Quarter: ABC Broadcast, Cable Enjoys Ad Uptick
MediaDailyNews, Wayne Friedman - Tuesday, February 5, 2013
Walt Disney's first fiscal quarter got dinged a bit from lower ho ...
- Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge
Online Media Daily, Laurie Sullivan - Tuesday, February 5, 2013
Some 54% of companies participating in the Marketing Budgets Report expect ...
- comScore Expands Device Sample Sizes
Online Media Daily, Mark Walsh - Monday, February 4, 2013
Per comScore, its Media Metrix Multi-Platform service offers accurate measurement of audien ...
- Is Nielsen's Purchase of Arbitron Good For The Media Business?
MediaDailyNews, Charlene Weisler - Thursday, January 31, 2013
Probably one of the biggest media deals in recent years has be ...
- TV Records Uptick In Dual-Screen Viewing
MediaDailyNews, Wayne Friedman - Tuesday, January 29, 2013
Not only will there more second screens in consumers' living rooms ...
- TV Still Tops, But Multiscreen Viewing Commonplace
MediaDailyNews, Wayne Friedman - Monday, January 28, 2013
A majority of U.S. consumers -- 60% -- still want to wat ...
- WB Entertainment Selects Tsujihara As CEO
MediaDailyNews, David Goetzl - Monday, January 28, 2013
Time Warner has turned to Kevin Tsujihara as the new CEO. T ...
- Oxygen Plugs 'Face' On Google+
MediaDailyNews, David Goetzl - Monday, January 28, 2013
Oxygen will broadcast part of a Google+ Hangout during one of i ...
- AOL To Distribute Discovery Channels
Online Media Daily, Gavin O'Malley - Thursday, January 24, 2013
Building out its video offering, AOL on Thursday announced a large distributi ...
- Global Ad Spend Remains Strong, TV Dominates
MediaDailyNews, Wayne Friedman - Wednesday, January 23, 2013
Global advertising had a strong first nine months of 2012, with televisi ...
- Email Driving Cross Channel Integration
Research Brief, Jack Loechner - Thursday, January 24, 2013
According to the Experian Marketing Services market survey addressing email acquisition a ...
- TV Everywhere Is Popular, Authentication Is Not
MediaDailyNews, Wayne Friedman - Tuesday, January 22, 2013
There are high awareness levels and an increasing use of TV Everywhe ...
- Resolution: Embrace Consumer Relevance
Marketing Daily, Glen Hartman - Monday, January 21, 2013
As we enter 2013 and technologies and communications channels continue to evolv ...
- Survey: M&A Could Rise For Major Players, Trad Media Value Drops
MediaDailyNews, David Goetzl - Friday, January 18, 2013
New research indicates that M&A activity across the broad marketing landscape cou ...
- Flingo, Innvoid Partner For Interactive, Cross-Platform Ads
Online Media Daily, Gavin O'Malley - Thursday, January 17, 2013
Further blurring the line between TV and Web experiences, app publisher Flin ...
- The Whole Story - Lunch-Break Media
MediaDailyNews, Mike Bloxham - Thursday, January 17, 2013
Twenty years ago, it's a pretty safe bet that the media profi ...
- Dentsu Ad Spend Down
MediaDailyNews, Steve McClellan - Friday, January 11, 2013
Tokyo-based agency holding company Dentsu Inc. Friday reported a 2.5% decrease ...
- Ad Execs To Boost ESPN Spend
MediaDailyNews, David Goetzl - Thursday, January 10, 2013
ESPN landed the pole position in one survey of advertising decision-makers w ...
- College Kids Favor Multiplatform Viewing
MediaDailyNews, Wayne Friedman - Thursday, January 10, 2013
Nielsen says nearly half of the 18-24 viewers grab their smartphones ...
- All The News That's Fit To Read, Watch, Listen To And Touch
MediaDailyNews, Mike Bloxham - Thursday, January 10, 2013
When major events occur, such as celebrations or disasters, or when o ...
- ConnecTV, Station Groups Promote Cross-Platform Ad Network
MediaDailyNews, David Goetzl - Friday, January 4, 2013
ConnecTV, one of the companies looking to facilitate second-screen opportunities, has ...