- Cabler RLTV, Next Avenue Team For Cross-Platform Reach
MediaDailyNews, Fern Siegel - Wednesday, January 2, 2013
RLTV, the cable network targeting 50+ viewers, has teamed with Next Avenu ...
- For Traditional Media, Digital Remains Elusive Promise
MediaDailyNews, Erik Sass - Monday, December 31, 2012
For over a decade, traditional media companies have pointed to digital med ...
- 3D Growth Stellar Across Media Landscape
MediaDailyNews, Wayne Friedman - Friday, December 21, 2012
One research report believes the overall 3D growth global prospects will ...
- Mediacom Expands TV Everywhere Options
MediaDailyNews, Fern Siegel - Thursday, December 20, 2012
Mediacom Communications has reached new agreements over the past several months wi ...
- Taco Bell Touts 'Griller,' Taco-Pack In Multiplatform Campaigns
Online Media Daily, Mark Walsh - Thursday, December 20, 2012
Taco Bell on Thursday kicked off ambitious integrated campaigns for a pa ...
- Aegis Unveils Amplifi: New Unit Will Oversee All 'Display' Media, Not Just Online
MediaDailyNews, Steve McClellan - Wednesday, December 19, 2012
In a bid to help clients better manage their ad buying acro ...
- Nielsen: Ad Spend Up 7% In Q3
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2012
Heavy Olympic and political advertising in the third quarter contributed to substanti ...
- Lexus Cars Integrated Into Food Network Shows
MediaDailyNews, Wayne Friedman - Friday, December 7, 2012
Food Network has expanded its advertising relationship with automaker Lexus to ...
- Simultaneous Digital Users
Research Brief, Jack Loechner - Monday, December 10, 2012
According to the latest Nielsen Cross-Platform Report, Americans spent more than ...
- TV, Tablet Multiviewing Rises, Sports Big Draw
MediaDailyNews, Wayne Friedman - Wednesday, December 5, 2012
Of all those who own tablets, fully 40% of men and wom ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- OneSpot Helps Promote Branded Content
Online Media Daily, Erik Sass - Tuesday, December 4, 2012
OneSpot is launching a new service that uses native advertising to dri ...
- Consumers Wary Of Mobile Location Marketing
Online Media Daily, Mark Walsh - Monday, December 3, 2012
Mobile has generated buzz lately as a rapidly growing tool for holid ...
- Magna Global Revises Ad Forecast, Dips To 3.1% Growth In '13
MediaDailyNews, Wayne Friedman - Monday, December 3, 2012
Interpublic Group's Magna Global media unit has lowered its forecast for t ...
- Golf Channel Pushes 'Different' Agenda
MediaDailyNews, Wayne Friedman - Thursday, November 29, 2012
Speaking strongly to its core -- sometimes eccentric -- viewers, the Go ...
- ComScore Debuts Cross-Platform Reporting System
Online Media Daily, Mark Walsh - Thursday, November 29, 2012
comScore has unveiled a beta version of its cross-platform measurement system offeri ...
- Multitasking Media Impacts TV's Dominance
MediaDailyNews, Wayne Friedman - Monday, November 26, 2012
TV gets more total consumer use than all other media -- b ...
- Time Warner To Keep Bewkes 5 More Years
MediaDailyNews, David Goetzl - Wednesday, November 21, 2012
Time Warner reached a five-year extension with Chairman-CEO Jeff Bewkes that wi ...
- Outsource Success: Brands Re-Up Content Marketing
Online Media Daily, Gavin O'Malley - Wednesday, November 21, 2012
The vast majority -- 79% -- of marketers report shifting into brand ...
- Tribune Co. Close To Ending Bankruptcy
MediaDailyNews, Fern Siegel - Friday, November 16, 2012
Tribune Co, the owner of The Chicago Tribune, Los Angeles Times a ...
- The Whole Story: Women And Media
MediaDailyNews, Mike Bloxham - Friday, November 16, 2012
Various mediums have different prime times, so do audiences. There are differenc ...
- Katz 360 Goes Full-Service Interactive
Online Media Daily, Erik Sass - Wednesday, November 14, 2012
Katz 360 Sales, the digital sales division of Katz Media Group, ...
- Live TV Viewing Dips, Cross-Screen Digital Use Up
MediaDailyNews, Wayne Friedman - Tuesday, November 13, 2012
Live television viewing continues to lose ground -- albeit slowly -- ...
- NatGeo: Second-Screen Tags, Aids Viewers, Marketers
MediaDailyNews, David Goetzl - Tuesday, November 13, 2012
National Geographic Channel will use technology from Yahoo's IntoNow to offer second-scre ...
- Coca-Cola Debuts Ambitious Corporate Site Revamp
Marketing Daily, Karlene Lukovitz - Monday, November 12, 2012
Coca-Cola's corporate Web site has been revamped to take a more engagin ...
- Time Warner Reports Uptick In TV Biz, Film Unit Down
MediaDailyNews, Wayne Friedman - Wednesday, November 7, 2012
Time Warner posted higher revenue at its TV networks for the thi ...
- Mobile Is Key To Cross-Media Marketing Strategy
Online Media Daily, Laurie Sullivan - Wednesday, November 7, 2012
Forrester Research has released a method for benchmarking a company's "mobile maturity ...
- MSLO Digital Earnings Dip, Online Video Expanded
Online Media Daily, Gavin O'Malley - Friday, November 2, 2012
Due in part to a weaker digital ad business, Martha Stewart Livi ...
- Data Key To Yahoo Japan, BrightTag Deal
Online Media Daily, Laurie Sullivan - Wednesday, October 31, 2012
Yahoo Japan, an information portal, has tapped BrightTag, a data integration platfor ...
- NBCU Pushes Big Rev Gains For Comcast
MediaDailyNews, Wayne Friedman - Friday, October 26, 2012
NBCUniversal posted big revenue gains for its parent company Comcast Corp. ...