- Weather Channel Lures Political Dollars To Mobile Platform
MediaDailyNews, David Goetzl - Tuesday, July 31, 2012
Politicians who find the prevailing winds blowing against them can now tu ...
- NBC's LA Station Taps Into Two-Screen Viewing
On Media, Mark Walsh - Thursday, July 26, 2012
NBC4 Southern California is jumping on the two-screen viewing bandwagon, but wi ...
- The Whole Story: Turn On, Chill Out And Eat Up
MediaDailyNews, Mike Bloxham - Thursday, July 26, 2012
Whichever platform you watch video on, there's a good chance you'll ...
- Goodman To Rubicon Distribution Director
MediaDailyNews, Fern Siegel - Wednesday, July 25, 2012
Rubicon Group Holding named Ilyssa Goodman director of distribution. ...
- NBCU Tops $1 Bil For Olympic Ads
MediaDailyNews, Wayne Friedman - Wednesday, July 25, 2012
NBCUniversal says it has topped the $1 billion mark for TV a ...
- Third-Party Cos. Can Sell Google Cloud Services
Online Media Daily, Laurie Sullivan - Wednesday, July 25, 2012
Google has announced a partnership program that allows third-party companies to u ...
- TV Everywhere - A Broader Definition
MediaDailyNews, Mike Bloxham - Wednesday, July 25, 2012
"TV Everywhere" is a term that has all but entered the med ...
- TV Is Everywhere. Now What?
MediaDailyNews, Lynda Clarizio - Tuesday, July 24, 2012
Though consumers' appetite for video content on any platform seems to ...
- Olympic Fans Screen Action On Multiple Devices
Online Media Daily, Mark Walsh - Thursday, July 19, 2012
Four in 10 of those who plan to follow the Olympics th ...
- Attribution Requires Marketers To Understand Display Ad Impact
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Drilling into media paths to determine what drives consumers to purchase ...
- Local Media Grows Digital Ad Revs
MediaDailyNews, Wayne Friedman - Monday, July 16, 2012
Local digital media revenues will climb at a modest double-digit rate th ...
- Scientology To Create Religious Broadcasting Center
MediaDailyNews, Fern Siegel - Wednesday, July 11, 2012
The Church of Scientology plans to start a religious broadcasting center, whi ...
- 'USA Today' Names Callaway Editor-in-Chief
MediaDailyNews, Fern Siegel - Tuesday, July 10, 2012
'USA Today' named David Callaway its new editor-in chief. He comes fr ...
- Dodge Rocks MLB With First At For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
Chrysler's Dodge division offers first salvo for the 2013 Dodge Dart wi ...
- Yahoo Debuts Tom Hanks In 'Electric City'
Online Media Daily, Gavin O'Malley - Monday, July 2, 2012
Yahoo just debuted its glitziest project ever. Along with Tom Hanks' Playto ...
- AOL Intros Cross-Platform Ad Strategy
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 29, 2012
AOL has extended its Pictela platform across multiple screens to allow bran ...
- Gannett Debuts Dedicated Digital Sports Unit
MediaDailyNews, David Goetzl - Thursday, June 28, 2012
The USA Today Sports Media Group -- searching for a way ...
- Second-Screen Viewing Soars, Measurement Key
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
The rapid adoption of second digital video screens continues apace. In ju ...
- PGA Tour Takes Back Digital Control
MediaDailyNews, David Goetzl - Tuesday, June 26, 2012
Turner's swing managing the digital properties for the PGA Tour is movi ...
- TV, Video Viewing Climbs On Digital Devices
MediaDailyNews, Wayne Friedman - Thursday, June 21, 2012
Watching paid video content on mobile devices is climbing --- but gami ...
- Big TV Manufacturers Debut Platform-Independent Alliance
MediaDailyNews, Wayne Friedman - Wednesday, June 20, 2012
Big TV companies LG Electronics and TP Vision (which manufactures Philips-branded ...
- NBCU Expand Multiscreen Video With ThePlatform
Around the Net In Media, Phyllis Fine - Wednesday, June 20, 2012
NBCUniversal struck a multiyear deal with thePlatform, Comcast's video management and publishi ...
- Baby Boomers Are Big Video Consumers
MediaDailyNews, Wayne Friedman - Tuesday, June 19, 2012
A new wave of digital TV users has arrived: video consumers 50 ...
- GE, Cinelan Team For Film Project Run Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, June 15, 2012
Beginning July 9, Cinetic Rights Management, GE and Cinelan plan to expa ...
- Platform-Proof Campaigns
Media Magazine, Douglas Quenqua - Wednesday, June 6, 2012
Suddenly, a familiar-seeming ad appears on your computer. It looks just li ...
- Group M's Gotlieb Rejects Ad-Specific Ratings, Favors Consistency
MediaDailyNews, Steve McClellan - Tuesday, June 12, 2012
Are commercial-specific TV ratings the way to go in the future? N ...
- Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys
MediaDailyNews, David Goetzl - Tuesday, June 12, 2012
A Google ad research executive made a pitch Tuesday to use digit ...
- New Studies Address Multiscreen Viewing, Measurement Capabilities
MediaDailyNews, David Goetzl - Monday, June 11, 2012
A pair of feasibility studies on cross-platform measurement found that a considerab ...
- Turn Uses Ad In 'Mad Men' To Study Integrated Media
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Turn, the advertising tech firm, has purchased a spot created by agen ...
- Rovi Launches Tool To Measure TV Ad Buys
MediaDailyNews, Wayne Friedman - Thursday, June 7, 2012
Electronic program guide company Rovi Corp. is kick-starting a media research to ...