- The Business Of Reinventing 'TV Households'
MediaDailyNews, Mike Bloxham - Wednesday, September 26, 2012
Now, the trend toward thinking in terms of video consumption across a ...
- TV Remains Decision Driver For Purchases
MediaDailyNews, David Goetzl - Monday, September 24, 2012
A study commissioned by the TVB shows that local television is t ...
- Time Warner Forecasts Wholesale Rev Growth, Higher TV Subscriber Fees
MediaDailyNews, Wayne Friedman - Thursday, September 20, 2012
Although the multichannel TV universe in the U.S. has been stagnant ov ...
- Google ZMOT: Marketing Purchase Path Becomes 'Flight Map'
Online Media Daily, Laurie Sullivan - Thursday, September 20, 2012
Marketers need to discard traditional concepts of the marketing funnel and assu ...
- "World's Fastest Car Show" Back On eBay Mobile
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2012
eBay Motors and eBay Mobile has brought back "World's Fastest Car Show ...
- Fox Tracks Social Media-TV Interaction
MediaDailyNews, Wayne Friedman - Wednesday, September 19, 2012
Young-skewing Fox Broadcasting wants to make sure it's following -- and valui ...
- Consumers Distrust Advertising: Trad Media Fares Better Than Digital
MediaDailyNews, Wayne Friedman - Tuesday, September 18, 2012
When it comes to not trusting advertising, text ads of mobile phon ...
- The Dexterity of Dinosaurs
MediaDailyNews, Mike Bloxham - Wednesday, September 19, 2012
The real impact of digital was less about replacing one set ...
- Dell Sees Lift From Multiplatform Campaign
Online Media Daily, Mark Walsh - Monday, September 17, 2012
To promote its educational technology products, computer giant Dell this summer r ...
- Sports Fans Turn More To Web, Social Media
Online Media Daily, Gavin O'Malley - Monday, September 17, 2012
TV remains the dominant channel through which consumers get their sports fi ...
- Time Warner Anticipates Strong Q4 Cable Ad Growth
MediaDailyNews, Wayne Friedman - Thursday, September 13, 2012
Although the third quarter hit many TV networks with less advertising mon ...
- TV, Radio Ad Spend In Local Markets On Rise
MediaDailyNews, Wayne Friedman - Wednesday, September 12, 2012
Local advertising by retailers will grow their online share of marketing ...
- Time-Shifted Viewing Up, Live Viewing Dips
MediaDailyNews, Wayne Friedman - Tuesday, September 11, 2012
The average daily live TV viewing per person is now at ...
- Comcast Targets Hispanics With Triple-Play Package
MediaDailyNews, David Goetzl - Tuesday, September 11, 2012
Comcast said it is launching a Hispanic-targeted triple-play package, offering international calli ...
- Print Ad Spend Lags Other Media
MediaDailyNews, Erik Sass - Tuesday, September 11, 2012
Print ad spending continued to dwindle in the first half of 201 ...
- TV Ad Sales Up In Key Categories
MediaDailyNews, Wayne Friedman - Monday, September 10, 2012
TV ad spending climbed over 4% versus the second quarter of 20 ...
- The Whole Story: A Different Kind Of Social Media
MediaDailyNews, Mike Bloxham - Thursday, September 6, 2012
For drinks brands seeking to reach the 21-34 demo when socializing, understandi ...
- Report: Nearly Half Of Consumers Start Video On One Device And Finish On Another
VidBlog, Daisy Whitney - Thursday, September 6, 2012
Consumers aren't just watching video on many different devices; they often sta ...
- Olympic App Revamps As Sports Hub
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
NBC is taking an Olympics app that served as a TV Everywhe ...
- Retailers Make M-Commerce Gains
Online Media Daily, Mark Walsh - Thursday, August 30, 2012
A recent IBM benchmark report showed that mobile commerce accounted for 1 ...
- Cox Throws 'Football' Campaign Cross-Platform
MediaDailyNews, David Goetzl - Thursday, August 23, 2012
Cox Communications, the country's third-largest cable operator, is looking to football ...
- Hallmark Hearts New TV Brand Tagline
MediaDailyNews, Wayne Friedman - Wednesday, August 22, 2012
Hallmark Channel just unveiled a new tagline and brand image: "The Hea ...
- IPTV Push For Multiscreen Viewing
MediaDailyNews, Wayne Friedman - Monday, August 20, 2012
As with other multichannel TV providers, IPTV companies delivering TV and oth ...
- Viewers Trust Local TV Most
MediaDailyNews, Wayne Friedman - Friday, August 17, 2012
In a continuing era of declining trust in news, local TV ne ...
- WWE's 'Raw' Syncs Mobile, Broadcast
MediaDailyNews, David Goetzl - Friday, August 17, 2012
There may come a time in the not-too-distant future when a prime-ti ...
- The Whole Story: Media And The Daily Commute
MediaDailyNews, Mike Bloxham - Thursday, August 16, 2012
Whether consumed while traveling, just before leaving or arriving home, or ju ...
- Yahoo's Olympics Coverage Draws 2B Page Views
Online Media Daily, Mark Walsh - Thursday, August 9, 2012
Yahoo has struck gold again at the Olympics. The Web giant sa ...
- News Corp: Broadcast TV Dips, But Cable Returns Solid Results
MediaDailyNews, Wayne Friedman - Wednesday, August 8, 2012
For its fiscal fourth quarter ending in June 2012, News Corp. sa ...
- Nielsen, Digital Generation Integrate Metrics Into TV, Video Buys
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Digital Generation, which offers a campaign management platform, has an arrangement wi ...
- Most Olympic Viewers Happy With Overall Coverage
MediaDailyNews, Wayne Friedman - Wednesday, August 8, 2012
Despite criticism about tape-delayed coverage, Olympic research says about one-quarter of NBC ...