- Sing Out: Pepsi Teams With Viacom For Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, June 6, 2012
As the Cola Wars will be fought largely via music this summe ...
- Ovation To 'Dance' On Facebook
MediaDailyNews, David Goetzl - Tuesday, June 5, 2012
Ovation, the network looking to merge art and pop culture, will off ...
- Nissan Launches Global 'What If?' Campaign
MediaDailyNews, Karl Greenberg - Friday, June 1, 2012
Nissan's new global "What If_" campaign, via TBWA Worldwide, focuses on airpor ...
- Local Cable Grows Political Ad Dollars
MediaDailyNews, Wayne Friedman - Wednesday, May 23, 2012
It may come as no surprise that spot TV is still t ...
- Forecast: Local Ads Hit $150 Mil By 2016, Trad Media Holds
MediaDailyNews, Wayne Friedman - Thursday, May 17, 2012
BIA/Kelsey says local advertising will see a compounded annual growth rate ...
- Viacom Leverages Social Media To Aid TV Experience
MediaDailyNews, Wayne Friedman - Thursday, May 17, 2012
A new Viacom study on social media says viewers engage around sev ...
- Forrester Report Identifies 'Leaders' In Channel Attribution Space
MediaDailyNews, Steve McClellan - Wednesday, May 9, 2012
A new report from Forrester Research identifies WPP's GroupM as one ...
- Revs For Viacom TV Nets Up, Films Disappoint
MediaDailyNews, Wayne Friedman - Thursday, May 3, 2012
Amid still-troubling TV network ratings concerns -- and some weak advertising resul ...
- Honda Steers 'Power Of IX'
MediaDailyNews, David Goetzl - Monday, April 30, 2012
Honda has inked a deal with ESPN to back a multiplatform initiati ...
- 20% Of Americans Connect TVs To Internet
Online Media Daily, Aaron Baar - Monday, April 30, 2012
More than one-fifth of U.S. households (about 27 million total) have ...
- Media General Broadcast Revs Up 12%
MediaDailyNews, Wayne Friedman - Wednesday, April 18, 2012
Media General grabbed double-digit gains in revenue from its television stations am ...
- Arbitron Debuts Mobile Analytics Offering
Online Media Daily, Mark Walsh - Tuesday, April 17, 2012
Arbitron is launching a new syndicated mobile research service for the U. ...
- Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts
Mobile Marketing Daily, Steve Smith - Monday, April 16, 2012
In an unprecedented test of ad effectiveness involving TV and mobile multitaskin ...
- HBO Offers 'Girls,' 'Veep' Pilots Free
MediaDailyNews, Fern Siegel - Thursday, April 12, 2012
HBO is giving viewers, including non-subscribers, a chance to watch its t ...
- TV Now Viewed Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, April 12, 2012
Parks Associates says more than 25% of all video viewing in U. ...
- Multiscreen Viewing Up, Ad Reception Mixed
MediaDailyNews, Wayne Friedman - Wednesday, April 11, 2012
While traditional 'lean-back' TV may be strong among U.S. viewers, a growi ...
- The Web Video Challenge: Can the Big TV Players Be Leaders Again?
MediaDailyNews, Matt Farber - Friday, April 6, 2012
What will it take for the big television players -- the programme ...
- Brisk Iced Tea Bottles Unlock Star Wars Game Content
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2012
For a limited time, bottles of Brisk Iced Tea bearing Microsoft ta ...
- Autotrader.com Tops In Local Online Ad Dollars
Online Media Daily, Mark Walsh - Tuesday, April 3, 2012
Autotrader.com topped the ranking of local online ad revenue leaders in 201 ...
- Katz 360 Joins Forces With Audience Partners
Online Media Daily, Erik Sass - Thursday, March 22, 2012
Katz 360, the cross-platform digital division of Katz Radio, has signed ...
- Viacom Surrounds Advertisers With Cross-Platform Data Tool
MediaDailyNews, Wayne Friedman - Wednesday, March 21, 2012
Upping its emphasis on metrics across traditional TV and new digital medi ...
- Mad March Media
MediaDailyNews, Mike Bloxham - Wednesday, March 21, 2012
Sports events -- March Madness, the Olympics -- leave an indelible ma ...
- Group M, Nielsen Partner For TV, Internet Metrics
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
GroupM and Nielsen say they will develop the long-sought-after holy grail ...
- TV, Net Growth Propelled By Reach - On Any Screen
On Media, Diane Mermigas - Friday, March 16, 2012
As distinctions blur across screens on Internet-connected tablets, smartphones, computers and television ...
- ESPN Deportes, Top Hispanic Publisher Reach Deal
MediaDailyNews, David Goetzl - Friday, March 16, 2012
ESPN's Hispanic-targeted network and leading Spanish-language newspaper publisher impreMedia have signed ...
- Super Bowl Is Good Road Map For Upfront Buys
MediaDailyNews, Eric Porres - Friday, March 16, 2012
Media buyers know how challenging it can be to accurately allocate budg ...
- Univision Joins CIMM
MediaDailyNews, David Goetzl - Tuesday, March 13, 2012
The Coalition for Innovative Media Measurement, the industry initiative now trying ...
- MusicChoice Extends Rentrak Services
MediaDailyNews, Fern Siegel - Monday, March 5, 2012
Rentrak Corp., the multiscreen media measurement company, has signed an expanded contra ...
- Internet, Mobile Challenge Trad TV Ad Supremacy
On Media, Diane Mermigas - Friday, March 2, 2012
While it took cable three decades to dominate upfront advertising, it ...
- MSLO TV, Mags Endure 2011 Ad Slump
MediaDailyNews, Erik Sass - Thursday, March 1, 2012
Martha Stewart Living Omnimedia didn't escape the fourth-quarter downturn that struck t ...