- CTV Is Ready to Grow Up, But Marketers Still Want Receipts
Research Intelligencer, Robert Williams - Thursday, January 29, 2026
More than a third of marketers say they can't prove incremental retu ...
- Retail Media Enters New Phase As In-Store, CTV, AI Drive 2026 Growth
Research Intelligencer, Robert Williams - Friday, January 23, 2026
Roughly 40 percent of media buyers now view retail media as ...
- Google Kicking Off New DV360 Live Sports Inventory With Winter Games
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal ...
- PepsiCo, Church's Chicken, Electronic Arts, Kenvue, Assembly Lead Insights at our TV & Video Insider Summit
Brand Insider, Barbie Romero - Tuesday, January 6, 2026
At our TV & Video Insider Summit in Deer Valley, leaders fr ...
- CTV Marketers Shift Budgets But Still Struggle To Measure Effectiveness
Research Intelligencer, Robert Williams - Wednesday, November 19, 2025
Advertisers largely agree that standardized metadata and TV schedule information would impro ...
- CTV Risks Losing Ad Budgets Without Widespread Conversion API Adoption: IAB
Research Intelligencer, Robert Williams - Thursday, October 30, 2025
Server-to-server data flows are now essential for advertisers seeking proof of performan ...
- Gaming Rivals Television As Core Entertainment For U.S. Households
Research Intelligencer, Robert Williams - Tuesday, October 28, 2025
Gamers now spend as much time playing video games as they ...
- Spotify Inventory Now Available Via Amazon, Yahoo DSPs
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
Spotify expanded access to its programmatic ad inventory through new partnerships wi ...
- GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 16, 2025
Blockchain.com head of marketing James Maddison describes how the company worked wi ...
- Streaming Platforms Turn To Bundles, Discounts, Targeted Content To Combat Rising Churn
Research Intelligencer, Robert Williams - Tuesday, August 26, 2025
To attract and retain subscribers, platforms increasingly rely on event-driven promotions. ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- Marketers Hold Steady On Ad Spend As AI, Identity, CTV Dominate H2 Priorities
Research Intelligencer, Robert Williams - Thursday, August 14, 2025
Traditional media allocations remained stable, with national and local TV showing litt ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- AppLovin's Adjust Data Shows AI Changing In-App Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 8, 2025
The combination of AI in shopping apps lets brands key into behavior ...
- Amazon Accelerates DSP, Trade Desk Stock Crumbles
Television News Daily, Wayne Friedman - Friday, August 8, 2025
MoffettNathanson had believed Trade Desk would have more time to prepare f ...
- Disney's Streaming Price Hikes Are Good For Netflix, Trade Desk, Roku: Jefferies
Research Intelligencer, Robert Williams - Wednesday, August 6, 2025
The growing price gap between ad-free and ad-supported plans is a cataly ...
- Marketers Plan To Embrace CTV as Holiday Campaigns Heat Up
Research Intelligencer, Robert Williams - Tuesday, July 29, 2025
Connected television this year is expected to be the second-most used advertisi ...
- Alaska Airlines' MMM Ticket On Google Meridian
Data & Programmatic Insider, Laurie Sullivan - Monday, July 14, 2025
Adswerve projected an 11% increase in addressable advertising revenue by using Google ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Smart TVs Are Now Home Hubs: Americans Use TVs For Much More Than Streaming
Research Intelligencer, Robert Williams - Thursday, June 12, 2025
Almost two-thirds of survey respondents said they use their TVs to wat ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- CTV's Audience Addressability Presents Key Hurdle Amid Advertising Growth
Research Intelligencer, Robert Williams - Monday, June 2, 2025
CTV is on a clear growth path, but the advertising infrastructure hasn ...
- Style For Grownups: J.Jill Tells A New Story On TV
Retail Insider, Sarah Mahoney - Wednesday, May 21, 2025
Kara Howard on targeting the 40+ woman, blending emotion with accountability, a ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, May 19, 2025
Strategus developers have built a targeting platform that relies on conversational a ...
- Taboola's Samsung Partnership Expands To More Devices Globally
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
The multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- TV's Advertising Power Is Still Fading, Study Finds
Research Intelligencer, Robert Williams - Wednesday, April 30, 2025
Ad recall and viewer engagement have reached new lows in today's second-screeni ...
- Magnite Simplifies TV-Focused Platform To Attract Performance Biz
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Brandtech Collaborates With Google AI, Eyes Text-To-Video
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
The Brandtech Group has announced it will integrate Google's video-generation model in ...
- Adobe's AI Agentic Vision For Creators
Performance Marketing Insider, Laurie Sullivan - Thursday, April 10, 2025
Adobe later this month will debut the foundation for what will beco ...
- Lower Costs For CTV, AI Are Attracting SMBs
Performance Marketing Insider, Laurie Sullivan - Thursday, March 13, 2025
Amazon opened the door for SMBs to explore CTV and AI ...