- Brands' Choice: Respond To Emails, Or Pay To Recruit New Customers
Email Insider Europe, Sean Hargrave - Wednesday, April 6, 2016
By ignoring customer emails and concentrating on social, brands risk the expen ...
- LiveWorld Moves From Facebook Streams To Mobile Messaging
Social Media & Marketing Daily, Laurie Sullivan - Thursday, March 17, 2016
LiveWorld is piloting the next generation of social tools that will mo ...
- Date Night Mentality Keeps Email Fresh
Email Insider Europe, Sean Hargrave - Wednesday, March 16, 2016
Don't ditch the make-up or watch the game in your underwear; ke ...
- Focus On Customers And Brand-Building, Not Tech And Headlines
London Blog, Sean Hargrave - Monday, March 14, 2016
SXSW will have great tips, but conferences in London reminded marketers ...
- Disney Has No Idea Who Saw 'Star Wars' But Wants To Get More Personal With Audiences
Around the Net In MAD London, Sean Hargrave - Friday, March 11, 2016
Disney is looking at ways it can gain more consumer insight a ...
- Brand Value Being Replaced By Customer Relations In Valuing Companies
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
An analysis of British brands bought between 2005 and 2014 by Markabl ...
- Customer Experience And Brand Value Are The Same Thing
London Blog, Sean Hargrave - Monday, March 7, 2016
As research shows, customer experience has leapfrogged brand value in company valuatio ...
- How Fast Can Your Brand Reverse?
London Blog, Sean Hargrave - Wednesday, March 2, 2016
Celebrity endorsement and slick marketing is great -- but if you c ...
- Merkle Acquires Comet, Uses Real-Time Data To Influence Behavior
MediaDailyNews, Laurie Sullivan - Wednesday, March 2, 2016
Merkle announced Wednesday its seventh acquisition in two years. The company boug ...
- Social Media Customer Service Declines
The Social Graf, Erik Sass - Wednesday, March 2, 2016
Once heralded as the future of customer service, social media has most ...
- Charities Warned About Hounding, Junk Mail And Cold-Calling
Around the Net In MAD London, Sean Hargrave - Monday, February 29, 2016
The chairman of the Charity Commission is to warn charities that th ...
- Companies Fail To Respond To Customer Emails
Email Marketing Daily, Jess Nelson - Thursday, February 25, 2016
There is a wide discrepancy between customer service expectation and delivery, accordi ...
- IBM Identifies Gap In Creating Innovative Customer Experiences
MediaDailyNews, Laurie Sullivan - Friday, February 19, 2016
Three market segments -- mobile at 64%, Internet of Things at 6 ...
- Twitter Makes It Easier For Customer Service To Switch To Direct Messages
Around the Net In MAD London, Sean Hargrave - Friday, February 19, 2016
Twitter is trying to make it easier for businesses to deal wi ...
- Handling Complaints Well Engenders Brand Loyalty
Around the Net In MAD London, Sean Hargrave - Tuesday, February 16, 2016
Three-quarters (75%) of Brits will be encouraged to make a repeat purcha ...
- Fans Are The Brand - Ignore This At Your Peril
London Blog, Sean Hargrave - Friday, February 12, 2016
Soccer clubs need to realise their product and their brand is t ...
- Customer Experience Moves Up The B2B Agenda
Around the Net In MAD London, Sean Hargrave - Tuesday, February 9, 2016
Customer experience is taking a more central role at B2B brands ...
- BT Denies Major Outage Was Caused By A Cyberattack
Around the Net In MAD London, Sean Hargrave - Wednesday, February 3, 2016
BT has suffered a massive network outage leaving millions of users witho ...
- BT Is The National Disgrace All Marketers Can Learn From
London Blog, Sean Hargrave - Wednesday, February 3, 2016
If you're not lucky enough to be a monopoly in large par ...
- Silo Smashing Is How Brands Will Live Or Die Digitally
London Blog, Sean Hargrave - Tuesday, February 2, 2016
A good customer experience is not a nice addition -- it's actual ...
- Under Armour Credits Digital Transformation With Deeper Customer Insight
Around the Net In MAD London, Sean Hargrave - Friday, January 29, 2016
Under Armour has credited its booming performance in the U.S. to i ...
- Information Commissioner Warns Brands Of Customer Wrath And Massive Fines
Around the Net In MAD London, Sean Hargrave - Friday, January 29, 2016
Brands face the wrath of consumers if they do not take prop ...
- Real-Time Geographic Targeting Boosts Customer Feedback
Email Marketing Daily, Jess Nelson - Friday, January 15, 2016
Email is the most popular channel for soliciting customer feedback, but respon ...
- Brands Must Listen To Improve Customer Service
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2016
Nearly 70% of consumers go to recommendation engines, Web sites, and soci ...
- Is 2015 The Last Year Of In-Store Black Friday?
Around the Net In MAD London, Sean Hargrave - Friday, November 27, 2015
2015 is set to mark a paradigm shift in how British retaile ...
- Slow Start, But Experts Predict A Billion-Pound Black Friday
Around the Net In MAD London, Sean Hargrave - Friday, November 27, 2015
Businesses are reporting a slow start to Black Friday. UK stores open ...
- Black Friday -- Keep Calm And Carry On Shopping
London Blog, Sean Hargrave - Friday, November 27, 2015
Black Friday shows that online retailers have improved capacity -- but on ...
- Abandon Hope All Ye Who Ignore Mobile In Reinvented Customer Journeys
London Blog, Sean Hargrave - Thursday, October 29, 2015
Customer experience is the new marketing, and mobile is at its hear ...
- Leveraging Email For Pro-Active Customer Service
Email Insider, Kara Trivunovic - Tuesday, October 27, 2015
Awaiting late delivery of her daughter's Halloween costume, Kara realizes again th ...
- Long-Term Customer Loyalty, Engagement On The Decline
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2015
Despite ongoing efforts and technology advances on mobile and search engine que ...