- Zeta Interactive Acquires Acxiom Impact, Strengthens Cloud, CRM, Email Marketing
Email Marketing Daily, Laurie Sullivan - Thursday, August 4, 2016
Zeta Interactive, the data-driven marketing company founded by John Sculley and Dav ...
- Advertising Isn't Creepy -- But You Might Be
Online Spin, Cory Treffiletti - Wednesday, August 3, 2016
The word "creepy" gets thrown around a lot when it comes ...
- Forget Who Owns Openreach --The Real Issue Is BT's Woeful Customer Service
London Blog, Sean Hargrave - Tuesday, July 26, 2016
Rivals have not promised to roll out fibre sooner, so the b ...
- How Did We Do? (Other Than Taking Your Money And Going Bust!)
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 20, 2016
A furious lowcostholidays customer was astonished to receive an insensitive email fr ...
- Chat Bot Tech To Answer Customer Queries Over Email
Around the Net In MAD London, Sean Hargrave - Friday, July 15, 2016
Chat bots have ballooned in popularity in recent months, and now we' ...
- Automation Is Great If It Helps, Awful When It Hinders
EuroMail, Sean Hargrave - Wednesday, July 13, 2016
Automation is email marketing's top priority but too many are rushing o ...
- IoT To Transform Customer Service Over Next 5 Years
AI & IoT Daily, Chase Martin - Thursday, July 7, 2016
When it comes to customer service, connected devices are driving the mo ...
- CMOs Take Responsibility For Customer Experience
Marketing Daily, Laurie Sullivan - Thursday, July 7, 2016
Two-thirds of CMOs are now responsible for customer experience -- keeping consume ...
- One In Four More Willing To Trust Chatbots Than Humans
Around the Net In MAD London, Sean Hargrave - Friday, July 1, 2016
One in four people are more willing to trust customer service chatbo ...
- ASOS Shows How An Email Subscriber Offer Is A Great Apology For Downtime
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 29, 2016
After going down on Friday, the ASOS Web site and app we ...
- Save Us From Chat Bots -- Digital's Wizard Of Oz
London Blog, Sean Hargrave - Thursday, June 23, 2016
They're just search boxes in disguise, aren't they? Like the old m ...
- E-Receipts: Deeper Cross-Channel Insight, Better Customer Service -- What's Not To Like?
EuroMail, Sean Hargrave - Wednesday, June 8, 2016
E-receipts have to be one of the biggest cross-channel quick wins f ...
- Halfords To Focus On Emotional Connection To Drive Loyalty
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
Halfords has totally overhauled its marketing to put the focus on dat ...
- What Online Marketers Can Learn From Coffee Shops
Online Spin, Cory Treffiletti - Wednesday, May 25, 2016
Do consumers at this point expect a personalized experience with brands? ...
- Spotify's Storytelling Secrets Have Been Revealed
London Blog, Sean Hargrave - Thursday, May 12, 2016
Keep it personal, meaningful and unique and you'll be telling stories ju ...
- Mars Shows Marketing And Sales Are Merging - Time For Marketing To Swap 'Likes' For ROI?
London Blog, Sean Hargrave - Tuesday, May 10, 2016
Marketing and sales are close to merging. It's an exciting time f ...
- Engagement Is Byword For Savvy Marketers
Research Brief, Jack Loechner - Thursday, April 21, 2016
According to a new Salesforce survey, marketers are increasingly focused on custom ...
- Brands Hope New Messenger Tools Will Boost Customer Service
Around the Net In MAD London, Sean Hargrave - Monday, April 11, 2016
With Facebook adding new tools to its Messenger platform, including the abili ...
- Brands' Choice: Respond To Emails, Or Pay To Recruit New Customers
Email Insider Europe, Sean Hargrave - Wednesday, April 6, 2016
By ignoring customer emails and concentrating on social, brands risk the expen ...
- LiveWorld Moves From Facebook Streams To Mobile Messaging
Social Media & Marketing Daily, Laurie Sullivan - Thursday, March 17, 2016
LiveWorld is piloting the next generation of social tools that will mo ...
- Date Night Mentality Keeps Email Fresh
Email Insider Europe, Sean Hargrave - Wednesday, March 16, 2016
Don't ditch the make-up or watch the game in your underwear; ke ...
- Focus On Customers And Brand-Building, Not Tech And Headlines
London Blog, Sean Hargrave - Monday, March 14, 2016
SXSW will have great tips, but conferences in London reminded marketers ...
- Disney Has No Idea Who Saw 'Star Wars' But Wants To Get More Personal With Audiences
Around the Net In MAD London, Sean Hargrave - Friday, March 11, 2016
Disney is looking at ways it can gain more consumer insight a ...
- Brand Value Being Replaced By Customer Relations In Valuing Companies
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
An analysis of British brands bought between 2005 and 2014 by Markabl ...
- Customer Experience And Brand Value Are The Same Thing
London Blog, Sean Hargrave - Monday, March 7, 2016
As research shows, customer experience has leapfrogged brand value in company valuatio ...
- How Fast Can Your Brand Reverse?
London Blog, Sean Hargrave - Wednesday, March 2, 2016
Celebrity endorsement and slick marketing is great -- but if you c ...
- Merkle Acquires Comet, Uses Real-Time Data To Influence Behavior
MediaDailyNews, Laurie Sullivan - Wednesday, March 2, 2016
Merkle announced Wednesday its seventh acquisition in two years. The company boug ...
- Social Media Customer Service Declines
The Social Graf, Erik Sass - Wednesday, March 2, 2016
Once heralded as the future of customer service, social media has most ...
- Charities Warned About Hounding, Junk Mail And Cold-Calling
Around the Net In MAD London, Sean Hargrave - Monday, February 29, 2016
The chairman of the Charity Commission is to warn charities that th ...
- Companies Fail To Respond To Customer Emails
Email Marketing Daily, Jess Nelson - Thursday, February 25, 2016
There is a wide discrepancy between customer service expectation and delivery, accordi ...