- Why Amazon Should Get Customer Service Basics Right Before Reaching For The Skies
London Blog, Sean Hargrave - Tuesday, January 3, 2017
Why I'm ditching Amazon and you should too. ...
- Customer-First Marketing Likely To Increase Email Subscribers
Email Marketing Daily, Jess Nelson - Wednesday, December 14, 2016
Customer satisfaction nearly triples when a brand's marketing places the consumer's nee ...
- Loyalty Should Be Simple -- It Should Be Mobile
London Blog, Sean Hargrave - Wednesday, December 7, 2016
Brits own the loyalty cards but don't know what they mean ...
- How Ocado Is Using AI To Deal With Email Overload
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, November 23, 2016
Every day, Ocado’s customer contact centre in Hatfield, Hertfordshire receives some 2,0 ...
- Customer-Centricity: Avoid Speeds And Feeds, Speak To Needs
Online Spin, Cory Treffiletti - Wednesday, November 9, 2016
Every company pays lip service to being customer-centric, but in most cas ...
- Customer Data Platform Institute Launches To Unify Siloed Data
Email Marketing Daily, Jess Nelson - Tuesday, November 1, 2016
A new trade organization launched on Monday to help marketers tackle t ...
- Why IKEA Remains The Leader In Retail Brand Experience
MAD London, Ross Timms - Friday, October 14, 2016
Retailers need to excite customers to get customers in-store, and nobody ...
- Poor CX Remains Huge Hurdle (And Opportunity) For Businesses
MoBlog, Gavin O'Malley - Tuesday, October 11, 2016
From mobile platforms to in-person interactions, customer experience (CX) remains an enormo ...
- Tesco Claims Customer Trust Is Back At A Four-Year High
Around the Net In MAD London, Sean Hargrave - Thursday, October 6, 2016
Tesco has cemented its turnaround from the bleak position of two yea ...
- A Quarter Of Brits Think Robots Would Give Better Customer Service
Around the Net In MAD London, Sean Hargrave - Friday, September 30, 2016
Robots are already toiling away in factories across the world - b ...
- Nespresso Must Learn Digital Experience Requires A Helping Brand Beyond Swooning At George Clooney
London Blog, Sean Hargrave - Monday, September 26, 2016
Being your own customer is vital if you want to help digit ...
- Marketers Who Embrace Experience Engender Loyalty
Around the Net In MAD London, Sean Hargrave - Thursday, September 8, 2016
Many marketers are undermining their brands' ability to attract customers and gr ...
- Zeta Interactive Acquires Acxiom Impact, Strengthens Cloud, CRM, Email Marketing
Email Marketing Daily, Laurie Sullivan - Thursday, August 4, 2016
Zeta Interactive, the data-driven marketing company founded by John Sculley and Dav ...
- Advertising Isn't Creepy -- But You Might Be
Online Spin, Cory Treffiletti - Wednesday, August 3, 2016
The word "creepy" gets thrown around a lot when it comes ...
- Forget Who Owns Openreach --The Real Issue Is BT's Woeful Customer Service
London Blog, Sean Hargrave - Tuesday, July 26, 2016
Rivals have not promised to roll out fibre sooner, so the b ...
- How Did We Do? (Other Than Taking Your Money And Going Bust!)
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 20, 2016
A furious lowcostholidays customer was astonished to receive an insensitive email fr ...
- Chat Bot Tech To Answer Customer Queries Over Email
Around the Net In MAD London, Sean Hargrave - Friday, July 15, 2016
Chat bots have ballooned in popularity in recent months, and now we' ...
- Automation Is Great If It Helps, Awful When It Hinders
EuroMail, Sean Hargrave - Wednesday, July 13, 2016
Automation is email marketing's top priority but too many are rushing o ...
- IoT To Transform Customer Service Over Next 5 Years
AI & IoT Daily, Chase Martin - Thursday, July 7, 2016
When it comes to customer service, connected devices are driving the mo ...
- CMOs Take Responsibility For Customer Experience
Marketing Daily, Laurie Sullivan - Thursday, July 7, 2016
Two-thirds of CMOs are now responsible for customer experience -- keeping consume ...
- One In Four More Willing To Trust Chatbots Than Humans
Around the Net In MAD London, Sean Hargrave - Friday, July 1, 2016
One in four people are more willing to trust customer service chatbo ...
- ASOS Shows How An Email Subscriber Offer Is A Great Apology For Downtime
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 29, 2016
After going down on Friday, the ASOS Web site and app we ...
- Save Us From Chat Bots -- Digital's Wizard Of Oz
London Blog, Sean Hargrave - Thursday, June 23, 2016
They're just search boxes in disguise, aren't they? Like the old m ...
- E-Receipts: Deeper Cross-Channel Insight, Better Customer Service -- What's Not To Like?
EuroMail, Sean Hargrave - Wednesday, June 8, 2016
E-receipts have to be one of the biggest cross-channel quick wins f ...
- Halfords To Focus On Emotional Connection To Drive Loyalty
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
Halfords has totally overhauled its marketing to put the focus on dat ...
- What Online Marketers Can Learn From Coffee Shops
Online Spin, Cory Treffiletti - Wednesday, May 25, 2016
Do consumers at this point expect a personalized experience with brands? ...
- Spotify's Storytelling Secrets Have Been Revealed
London Blog, Sean Hargrave - Thursday, May 12, 2016
Keep it personal, meaningful and unique and you'll be telling stories ju ...
- Mars Shows Marketing And Sales Are Merging - Time For Marketing To Swap 'Likes' For ROI?
London Blog, Sean Hargrave - Tuesday, May 10, 2016
Marketing and sales are close to merging. It's an exciting time f ...
- Engagement Is Byword For Savvy Marketers
Research Brief, Jack Loechner - Thursday, April 21, 2016
According to a new Salesforce survey, marketers are increasingly focused on custom ...
- Brands Hope New Messenger Tools Will Boost Customer Service
Around the Net In MAD London, Sean Hargrave - Monday, April 11, 2016
With Facebook adding new tools to its Messenger platform, including the abili ...