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ASOS Shows How An Email Subscriber Offer Is A Great Apology For Downtime

After going down on Friday, the ASOS Web site and app were back up again on Saturday with an apologetic bearing the subject line 'Sorry, can we make it up to you?' The body message contained a 10% discount for one day that was offered to all shoppers. It was a simple thing to do, but the right thing to do and the copywriting within helps to keep things light.

Read the whole story at Econsultancy »

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