Around the Net
Halfords To Focus On Emotional Connection To Drive Loyalty
- Marketing Week, Tuesday, June 7, 2016 6:12 AM
Halfords has totally overhauled its marketing to put the focus on data, insights and building an emotional -- rather than just a rational -- relationship with customers in a bid to boost loyalty and drive up sales. Work on the new strategy began more than 18 months ago when Halfords embarked on its most extensive piece of customer insight work to date.
