- Brands Need To Understand Social (Customer) Service
Marketing Daily, Aaron Baar - Monday, December 16, 2013
According to new research from Sprout Social, messages sent to brands requiri ...
- Young Adults More Likely to Knock Companies On Social Media
The Social Graf, Erik Sass - Friday, December 13, 2013
In the face of bad customer service, most of us have probab ...
- Petco Urges Careful Pet Adoption
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2013
Petco is encouraging customers to answer three questions before adding a p ...
- United Ups The Ante For Luxury Domestic
Marketing Daily, Tanya Gazdik - Tuesday, December 3, 2013
United Airlines claims to be the first and only airline to off ...
- Data Overload Stifling Customer Service Improvements
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 27, 2013
More than 25% of contact centers suffer from data overload -- a ...
- Live Chat Customer Service Connects SEO, Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 25, 2013
While I'm a bit skeptical about the benefits of live chat ...
- Back To The Future
Online Spin, Joseph Jaffe - Monday, November 25, 2013
Last week I had not one but two experiences with social-media-related custom ...
- Southwest Airlines, Best Western Tops In Brand Awareness
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
"In a very competitive airline industry where consumers are extremely focused ...
- What A Workout! A Cautionary Tale Of Transactional Messaging
Email Insider, Amanda Hinkle - Thursday, November 7, 2013
Lately I've been noticing more and more examples of poor cross-channel marketi ...
- Switching Service-Provider Economy in U.S. Represents $1.3 Trillion Opportunity
Research Brief, Jack Loechner - Tuesday, October 29, 2013
According to the ninth annual Accenture Global Consumer Pulse Survey, which look ...
- A Refresher On Affluent Values
Engage:Affluent, Bill McKeveny - Wednesday, October 23, 2013
The wealthy consumer is coveted by luxury and non-luxury brands alike. Howeve ...
- Customer Switching Reaching All-Time Highs
Marketing Daily, Aaron Baar - Tuesday, October 22, 2013
Consumer expectations continue to rise even as companies are struggling to ke ...
- Brand Loyalty Created From Customer Experiences
SearchBlog, Laurie Sullivan - Wednesday, October 23, 2013
The holidays bring a slew of enticing benefits tied to customer experienc ...
- Same Phones, Different Carriers, Varied Satisfaction
Marketing Daily, Aaron Baar - Thursday, October 17, 2013
Consumers who have the same smartphone but are using different wireless carrie ...
- In Cinci, Catered By .... Chipotle
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 17, 2013
Chipotle Mexican Grill has launched catering service in Cincinnati for between ...
- Forrester Offers Seven Steps to Better Marketing
Marketing Daily, Tanya Gazdik - Thursday, October 17, 2013
The key to the marketer's success is to focus on the nee ...
- Recreating Brick And Mortar Online Via Real-Time Chats; My Friday Afternoon Internet Adventure
RTBlog, Tyler Loechner - Friday, October 11, 2013
Putzing around the Internet on this slow Friday, I searched Google f ...
- Mindshare Technologies Taps New CMO
Marketing Daily, Aaron Baar - Thursday, October 3, 2013
Customer feedback management company Mindshare Technologies has named Kristi Knight its n ...
- It's Time To Really Listen To Your Customers
Marketing Daily, Stephen Monaco - Wednesday, October 2, 2013
Marketers should direct their focus toward consumer behavior and buyer personas inste ...
- Marriott, Fairfield Inn Tops In Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, October 2, 2013
Two Marriott brands lead in hotel satisfaction, according to the American Custom ...
- Chem-Dry Partners With Breast Cancer Foundation
Marketing Daily, Tanya Gazdik - Tuesday, September 3, 2013
Chem-Dry, a worldwide carpet and upholstery cleaning service, is partnering with t ...
- American Express Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Sunday, August 25, 2013
American Express ranks highest in credit card customer satisfaction for a seven ...
- Know Your Customers -- It's Just Good Business
Online Spin, Cory Treffiletti - Wednesday, August 21, 2013
"I want to be where everybody knows my name. And they're alwa ...
- Maybe We Need More Skin In The Game
Performance Marketing Insider, Gord Hotchkiss - Thursday, August 15, 2013
I think our world, -- or, more specifically, our marketplace -- ...
- Mobility And Agility In Customer Service
MarketingTools: CRM, Neil Rosen - Tuesday, August 13, 2013
In a book I wrote several years ago, I talked about t ...
- Mobile Self-Service Customer Satisfaction Increasing Demand
Online Media Daily, Laurie Sullivan - Thursday, August 8, 2013
Improving customer satisfaction means fostering online services that allow consumers to he ...
- Citi Expands 'Thank You' Loyalty Experiences
Marketing Daily, Tanya Gazdik - Sunday, August 4, 2013
Citi is partnering with athletes and entertainers for its new lineup ...
- Wireless Customer Satisfaction Improving
Marketing Daily, Aaron Baar - Thursday, August 1, 2013
"The carriers are getting more proactive, driving customers to that experience," J. ...
- Study: QSRs' Performance Hinges On Customer Service
Marketing Daily, Karlene Lukovitz - Thursday, July 25, 2013
When it comes to increasing return visits and consumer referrals, customer servi ...
- The First Five Seconds Make A Lasting Impression
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 25, 2013
There's a difference between a customer and a lifetime consumer. So h ...