- Online Fitness Brand Beachbody Touts 'Health Esteem' In Rebrand As Bodi
Marketing Daily, Les Luchter - Tuesday, March 14, 2023
The company says it has abandoned an industry playbook based on self-critici ...
- REI, Patagonia, Amour Vert Top Resale Index
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 14, 2023
Circular sales are in fashion. Trove's new index ranks companies on bra ...
- Black Tux Adds Wedding Bands To Product Mix
D2C Insider, Sarah Mahoney - Monday, March 13, 2023
Fashion rental firm already helps men figure out what to wear ...
- Find The 'O Face': Foria Sponsors Art Treasure Hunt
Marketing Daily, Les Luchter - Friday, March 10, 2023
The marketer of plant-based pleasure products for females challenges consumers to sear ...
- 'Mother Of 'Wants To End Mother-Of-The-Bride Frumpiness
D2C Insider, Sarah Mahoney - Monday, March 6, 2023
After decades of answering the same "What should I wear to ...
- Chris Rock Takes Brand-Bashing Rampage To Netflix
Marketing Daily, Sarah Mahoney - Sunday, March 5, 2023
Lululemon, Subaru and Brand Oprah all got slapped by the perpetually irritat ...
- Tallyho! Congress, Companies Set Sights On Longevity
Pharma & Health Insider, Les Luchter - Thursday, March 2, 2023
D2C company Tally Health cites evidence behind longevity efforts -- including Sim ...
- Can New Ads Cure Tinder's Troubles?
Marketing Daily, Sarah Mahoney - Tuesday, February 28, 2023
With its first-ever global brand campaign, Tinder wants its groove back. Th ...
- Why Wisp's OOH SXSW Creative Is Out-Of-The-Box, Too
Marketing Daily, Sarah Mahoney - Monday, February 27, 2023
The brand is breaking new creative advocating for women's sexual autonomy ...
- Hydrow Touts Rowing's High, Preps Strength Launch
D2C Insider, Sarah Mahoney - Monday, February 27, 2023
Facing competition from Peloton, the connected-fitness company's CEO steers through choppy wate ...
- Wayfair's Bad News: Vanishing Customers, Big Losses
Marketing Daily, Sarah Mahoney - Friday, February 24, 2023
As its losses top $1.3 billion, the company says the number ...
- Etsy, With Record Revenue, Gains Ground With Men
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2023
The online marketplace impresses observers with record revenue and new-buyer gains. ...
- Warner Bros. Discovery Posts $2.1B Net Loss, Plans Merged HBO Max/Discovery+
Television News Daily, Wayne Friedman - Friday, February 24, 2023
Warner Bros. Discovery posted an expected Q4 $2.1 billion net loss d ...
- $144: One Medical Offers Sale Price On Services After Amazon Buys It For $3.9B
Marketing Daily, Les Luchter - Wednesday, February 22, 2023
Amazon's takeover of One Medical was completed a day after the Feder ...
- Uneasy Premium Streaming In 2023: Profitability, Revenue, Sub Growth - Moving Fast And Slow
TV Watch, Wayne Friedman - Thursday, February 23, 2023
Paramount Global offers a clearer picture of what legacy TV-based companies a ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Tuesday, February 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- With Sticky Jennifer Coolidge, E.L.F. Scores With Super Bowl
D2C Insider, Sarah Mahoney - Monday, February 13, 2023
In just three weeks, the disruptive cosmetic brand took its most vir ...
- Halle Berry Partners With Supplements Marketer Pendulum
Marketing Daily, Les Luchter - Friday, February 10, 2023
Berry is equity owner in Pendulum Therapeutics, a developer and marketer ...
- In Super Bowl 'We Get Groceries' Ad, DoorDash Moves Beyond Restaurants
Marketing Daily, Sarah Mahoney - Friday, February 10, 2023
Three unlikely chefs says that people can count on DoorDash to deliv ...
- Genentech's Culture Shift: Rethinking DTC
Brand Insider Podcast, Steve Smith - Friday, February 10, 2023
What do "direct" let alone "consumer" even mean when you are talki ...
- Crazy For Love? Proflowers Goes All-In On One Spot
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, February 8, 2023
The company is spending its entire production budget on one Whitney Houst ...
- Visible Offers Free Cell Service To Laid-Off Workers
Marketing Daily, Les Luchter - Wednesday, February 8, 2023
The effort is part of a broader, cause-related program, Visible Impacts, fr ...
- Black Brands Shine In February -- Retailers Should Think About The Rest Of The Year
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2023
For Black History Month, retailers stock up on Black-owned brands in ...
- Social Revenue Underreported By 245%, Report Finds
Social Media Insider, Colin Kirkland - Wednesday, February 8, 2023
Many analytics tools for measuring brand site social revenue aren't very go ...
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
Marketing Daily, Sarah Mahoney - Monday, February 6, 2023
Sales and its flagship brand and D2C efforts are doing well, ev ...
- With A Fake Pete Davidson, Manscaped Moves To Facial Hair
D2C Insider, Sarah Mahoney - Monday, February 6, 2023
The men's down-there grooming brand is focusing on faces, making the comedian ...
- Peloton Promises 'Epic Comeback'
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2023
There's plenty of bad news in the company's latest result, but observe ...
- Peacock Abandons 'Broadcast' Model - Free Streaming Will Never Be The Same
TV Watch, Wayne Friedman - Friday, February 3, 2023
So much for the "broadcast" model for NBCU's Peacock. That "free" ...
- For V-Day, Teleflora Pivots To Teacher Love
Marketing Daily, Sarah Mahoney - Monday, January 30, 2023
Teleflora keeps expanding its "Love Out Loud" message. This year, it's hopi ...
- Amass Brands Acquires Assets Of Bankrupt D2C Wine Platform Winc
Marketing Daily, Steve Ellwanger - Monday, January 30, 2023
Amass will add Winc's Summer Water rose, Pizzolato prosecco and Biokult organ ...