- MangoRX Pushes ED Pill With Phallic Symbols Gone Limp
Marketing Daily, Les Luchter - Wednesday, May 17, 2023
"Some Things Are Better Hard" consists of vignettes in which normally ha ...
- Can A New Fashion Show Help Victoria's Secret Reign Again?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 15, 2023
The mall-based intimates brand keeps losing market share, despite a revamped bra ...
- How Bark Is Building A Partnership Playbook
Marketing Daily, Sarah Mahoney - Friday, May 12, 2023
Bark has already made friends with man's best friend. Partnering with bran ...
- Allbirds Sales Fall Again, Losses Increase
Marketing Daily, Sarah Mahoney - Wednesday, May 10, 2023
The once-hip sustainable brand has lost another step, reporting declining revenue ...
- Warby Parker Sets Sights On 900 Stores
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 10, 2023
That's a long-term goal for the brand, up from current total ...
- Disney+, Hulu Offered As A Single Platform, Disney+ Streaming Subscribers Slip
Television News Daily, Wayne Friedman - Wednesday, May 10, 2023
A single Disney+/Hulu platform will give advertisers and users more options, Disn ...
- Zales Moves Into Jewelry Rental Market With Rocksbox
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 8, 2023
Zales X Rocksbox is giving new meaning to the "something borrowed" traditio ...
- With BookTok and Gen Z, ThriftBooks Builds Relevance
D2C Insider, Sarah Mahoney - Sunday, May 7, 2023
The largest independent used online bookseller keeps finding new ways to ke ...
- New Greeting Cards Destigmatize Infertility
Marketing Daily, Les Luchter - Friday, May 5, 2023
A D2C marketer partners with medical device firm for cards targeted ...
- With Subscriptions Growing, Peloton Preps New Brand Platform
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 5, 2023
The connected fitness company still has big problems. It hopes a bra ...
- Etsy Beats Estimates On Rebalanced Marketing Budget
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
The latest numbers prove Etsy is still hanging on to its pandem ...
- Paramount Sees D2C Revenue Growth, But Linear TV Ads Drop 11%, Stock Pummeled
Television News Daily, Wayne Friedman - Thursday, May 4, 2023
Paramount's D2C losses grew by 12%, while its overall D2C businesses h ...
- Snort. Snuffle. Toss. New Casper Ads Are Here For All Your Nocturnal Moves
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
Called "For the love of sleep," the new campaign highlights the company ...
- Ambitious Slumber: Sleep Number's New Campaign Aims For Competitive ZZZs
D2C Insider, Sarah Mahoney - Monday, May 1, 2023
New ads starring Gabrielle Union and Dwyane Wade highlight the retailer's smart-sle ...
- Amazon Beats Forecasts, Notches $9.5 Billion In Ad Sales
Marketing Daily, Sarah Mahoney - Thursday, April 27, 2023
The tech giant's sales jumped 9% to $127.4 billion, and profits ...
- Oura Puts A Ring On Best Buy
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2023
The popular sleep wearable is shifting its strategy and says Best B ...
- An Era Ends: Walmart Sells Its Last D2C Biz
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 24, 2023
In unloading Eloquii, the plus-sized ecommerce brand it bought in 2018, Walma ...
- Expertise Makes The Difference At 'Fast Growing Trees'
D2C Insider, Sarah Mahoney - Monday, April 24, 2023
Already the world's largest sustainably-run online nursery, its CEO is cultivating mo ...
- Levi Strauss Hires Snap CMO Kenny Mitchell
Marketing Daily, Sarah Mahoney - Friday, April 21, 2023
The executive will bring digital expertise to the company as it mov ...
- Shapermint Wants Women To Boost their 'Momfidence'
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 24, 2023
The shapewear brand is using new influencers, asking mothers to fearlessly flau ...
- Lululemon Latest To Pile On Plant-Fabric Trend
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2023
The athletic apparel maker is introducing its first-ever plant-based nylon to pro ...
- To Keep Growing, LensDirect Thinks Small
D2C Insider, Sarah Mahoney - Monday, April 17, 2023
A fourth-generation optical company keeps bootstrapping its way into the broader vision-ca ...
- D2C Marketers Who've Used CTV Are Upping 2023 Spend On The Channel
Advanced TV Insider, Karlene Lukovitz - Friday, April 14, 2023
D2C marketers overall report averaging about the same percentage for CTV ...
- Vahdam Spices: Bringing 'The Best Of India' To The World
CPG Insider, Steve Ellwanger - Friday, April 14, 2023
Organic tea brand Vahdam began selling 25 spices on its website la ...
- Why Lilly Pulitzer Is Tripling Its Influencer Budget
D2C Insider, Sarah Mahoney - Monday, April 10, 2023
With sales up 13%, the fabled clothing brand is leaning into i ...
- Clorox Sells Supplements D2C -- But Brands Themselves May Be For Sale
Marketing Daily, Les Luchter - Friday, April 7, 2023
At the end of March, Reuters reported that Clorox is seeking ...
- Lululemon, Anthropologie, Tory Burch Top Resale Brands
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 7, 2023
In its latest resale report, ThredUp reveals the hottest resale brands ...
- Earley Named Disney Entertainment President, D2C, Will Lead Streaming Efforts
Television News Daily, Wayne Friedman - Wednesday, April 5, 2023
Earley joined Disney in 2019 to oversee Disney+ marketing and operations a ...
- Psychedelic Drug Maker Lucy (In The Sky?) Creates Mushroom Drug
Marketing Daily, Les Luchter - Monday, April 3, 2023
Research shows potential benefits for Mindful by Lucy can include anti-inflammatory, pa ...
- Clinique Lab Moves To Web3 For Immersive Sales
D2C Insider, Sarah Mahoney - Monday, April 3, 2023
Clinique may be thought of as a classic department-store beauty brand. B ...