- Snort. Snuffle. Toss. New Casper Ads Are Here For All Your Nocturnal Moves
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
Called "For the love of sleep," the new campaign highlights the company ...
- Ambitious Slumber: Sleep Number's New Campaign Aims For Competitive ZZZs
D2C Insider, Sarah Mahoney - Monday, May 1, 2023
New ads starring Gabrielle Union and Dwyane Wade highlight the retailer's smart-sle ...
- Amazon Beats Forecasts, Notches $9.5 Billion In Ad Sales
Marketing Daily, Sarah Mahoney - Thursday, April 27, 2023
The tech giant's sales jumped 9% to $127.4 billion, and profits ...
- Oura Puts A Ring On Best Buy
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2023
The popular sleep wearable is shifting its strategy and says Best B ...
- An Era Ends: Walmart Sells Its Last D2C Biz
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 24, 2023
In unloading Eloquii, the plus-sized ecommerce brand it bought in 2018, Walma ...
- Expertise Makes The Difference At 'Fast Growing Trees'
D2C Insider, Sarah Mahoney - Monday, April 24, 2023
Already the world's largest sustainably-run online nursery, its CEO is cultivating mo ...
- Levi Strauss Hires Snap CMO Kenny Mitchell
Marketing Daily, Sarah Mahoney - Friday, April 21, 2023
The executive will bring digital expertise to the company as it mov ...
- Shapermint Wants Women To Boost their 'Momfidence'
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 24, 2023
The shapewear brand is using new influencers, asking mothers to fearlessly flau ...
- Lululemon Latest To Pile On Plant-Fabric Trend
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2023
The athletic apparel maker is introducing its first-ever plant-based nylon to pro ...
- To Keep Growing, LensDirect Thinks Small
D2C Insider, Sarah Mahoney - Monday, April 17, 2023
A fourth-generation optical company keeps bootstrapping its way into the broader vision-ca ...
- D2C Marketers Who've Used CTV Are Upping 2023 Spend On The Channel
Advanced TV Insider, Karlene Lukovitz - Friday, April 14, 2023
D2C marketers overall report averaging about the same percentage for CTV ...
- Vahdam Spices: Bringing 'The Best Of India' To The World
CPG Insider, Steve Ellwanger - Friday, April 14, 2023
Organic tea brand Vahdam began selling 25 spices on its website la ...
- Why Lilly Pulitzer Is Tripling Its Influencer Budget
D2C Insider, Sarah Mahoney - Monday, April 10, 2023
With sales up 13%, the fabled clothing brand is leaning into i ...
- Clorox Sells Supplements D2C -- But Brands Themselves May Be For Sale
Marketing Daily, Les Luchter - Friday, April 7, 2023
At the end of March, Reuters reported that Clorox is seeking ...
- Lululemon, Anthropologie, Tory Burch Top Resale Brands
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 7, 2023
In its latest resale report, ThredUp reveals the hottest resale brands ...
- Earley Named Disney Entertainment President, D2C, Will Lead Streaming Efforts
Television News Daily, Wayne Friedman - Wednesday, April 5, 2023
Earley joined Disney in 2019 to oversee Disney+ marketing and operations a ...
- Psychedelic Drug Maker Lucy (In The Sky?) Creates Mushroom Drug
Marketing Daily, Les Luchter - Monday, April 3, 2023
Research shows potential benefits for Mindful by Lucy can include anti-inflammatory, pa ...
- Clinique Lab Moves To Web3 For Immersive Sales
D2C Insider, Sarah Mahoney - Monday, April 3, 2023
Clinique may be thought of as a classic department-store beauty brand. B ...
- Lululemon Sales Jump 30% While It Rethinks Mirror
Marketing Daily, Sarah Mahoney - Wednesday, March 29, 2023
With strong results in all segments and regions, the athletic apparel bra ...
- E.L.F., Aiming To 'Transcend Beauty," Partners With Iconic Brands
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 28, 2023
Its first collab this year is with American Eagle, but other non-beau ...
- Headspace, National Parks Pair For Mindfulness Boost
D2C Insider, Sarah Mahoney - Monday, March 27, 2023
The meditation app's new content strategy draws on the awe inspired ...
- Petco, Chewy See Shift In Pet Pampering Trend
Marketing Daily, Sarah Mahoney - Thursday, March 23, 2023
Despite sales gains, Petco and Chewy have a more cautious view ...
- Craft Beer Drinkers Want D2C Shipping -- But Few States Allow It
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, March 23, 2023
In one poll, 72% of respondents said they would spend $50 ...
- How D2C Brands Can Regain Their Cool
Marketing Insider, Kyle Hoffman - Thursday, March 23, 2023
For one: Apply zero-party data and strong customer experience processes that all ...
- With Little Planet Mama, Carter's Moves Into Maternity
Marketing Daily, Sarah Mahoney - Monday, March 20, 2023
Carter's organic baby line makes its first move into adult clothing, expandi ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- With Google Nest, ADT Marketing Switches From Scary To Funny
D2C Insider, Sarah Mahoney - Monday, March 20, 2023
The home security company is partnering with Google for expanded monitoring, wi ...
- Glossier Names New CMO
Marketing Daily, Sarah Mahoney - Thursday, March 16, 2023
Glossier, busy rolling its products into 600 Sephora stores, promoted Kleo Ma ...
- Ecommerce Platform Boxed Considers Bankruptcy
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, March 15, 2023
The value of Boxed's stock has fallen more than 95% since ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...