- NBCU Restructures, Movie Exec Donna Langley Ascends
Television News Daily, Wayne Friedman - Thursday, July 6, 2023
NBCU is restructuring its content into four main units with Donna Langl ...
- Top Retailers: Kroger, Target, CVS Rise; Home Depot And Walgreens Fall
Marketing Daily, Sarah Mahoney - Wednesday, July 5, 2023
Walmart, Amazon and Costco remain solidly on top in the National Reta ...
- All Live TV News On Streaming? I Feel The Earth Move Under My Feet
TV Watch, Wayne Friedman - Wednesday, July 5, 2023
If Warner Bros. Discovery puts all live CNN on streamer Max a ...
- True Classic CEO: 'Too Many D2C Brands Don't Understand Creative'
D2C Insider, Sarah Mahoney - Monday, July 3, 2023
Ryan Bartlett thinks the D2C model is still alive and well ...
- Nike Sales Top $50 Billion, But Profits Stumble
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 30, 2023
The sports giant notched its first earnings miss in three years, ...
- Les Mills Trades Rage Workouts For 'Choose Happy' -- With Chance To Move To New Zealand
Marketing Daily, Sarah Mahoney - Tuesday, June 27, 2023
The fitness chain's new campaign helps "Ted Lasso"'s angriest athlete find t ...
- Picky, Picky: Rockstar Energy Rocks Consumer Quiz As Research Tool
Marketing Daily, Les Luchter - Monday, June 26, 2023
Find Your Flavor was launched because "our ecommerce D2C team realized consume ...
- Fabletics CMO: How We Fuel Our Cultural Relevance Machine
D2C Insider, Sarah Mahoney - Monday, June 26, 2023
With sales topping $700 million, the fast-growing Los Angeles activewear company fee ...
- SimpliSafe's New Product Scolds Burglars As They Break In
Marketing Daily, Sarah Mahoney - Monday, June 26, 2023
The home-security company's new smart-home offer includes 24/7 monitoring by real peopl ...
- Back To The Future: Will WBD Really Sell A Popular HBO Show To Netflix?
TV Watch, Wayne Friedman - Thursday, June 22, 2023
Is it an HBO shocker that it might be selling TV sho ...
- Apothekary Rebrands To Address 'How Do I Use This Stuff?' Pain Points
D2C Insider, Sarah Mahoney - Tuesday, June 20, 2023
The herbal medicine company's popularity soared on pandemic wellness interest. But consume ...
- REI Co-op Expands Re/Supply Used-Gear Concept
Marketing Daily, Sarah Mahoney - Friday, June 16, 2023
As part of its commitment to prolong the life of outdoor gea ...
- New Edible CMO Shifts To Brand Storytelling
D2C Insider, Sarah Mahoney - Monday, June 12, 2023
The fruit-gifting brand has high awareness but falling sales. Kevin Keith, i ...
- Lululemon Expands Digital Workouts
Marketing Daily, Sarah Mahoney - Thursday, June 8, 2023
The retailer is rolling out an app, intensifying its on-demand and live-stre ...
- Ro Derm's Head Of Marketing's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 13, 2023
"You realize how little you know about the world, what you ...
- The Sustainable Pharmacy: Cabinet Health Brings First Refillable OTC Medicine Bottles To CVS
Marketing Daily - Top of the News, Les Luchter - Monday, June 5, 2023
14 Cabinet Health OTC medications are available in shatterproof frosted glass bottle ...
- Consumers Say Airbnb, Open AI, Chewy Are Among Most Innovative Brands
D2C Insider, Sarah Mahoney - Monday, June 5, 2023
This year, shoppers are increasingly impressed by newer brands, especially in t ...
- Dr. Squatch, Alex Honnold In Thumb-Wrestling Thriller
Marketing Daily, Sarah Mahoney - Wednesday, May 31, 2023
The legendary rock climber has the world's strongest hands. The men's groomi ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, June 1, 2023
AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- Ulta Gains On Increased Marketing Spending
Marketing Daily, Sarah Mahoney - Tuesday, May 30, 2023
With sales up 9%, the beauty retailer also says its UB Med ...
- Lovesac Leverages Luxury Image For Everyday Couches
D2C Insider, Sarah Mahoney - Tuesday, May 30, 2023
With a 25th birthday party and focus on value, the company hop ...
- With New Trail Shoe, Lululemon Dives Into Female Performance
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 29, 2023
The company is introducing the new product with an ultramarathon and ambitio ...
- Mizzen+Main Thinks Men Need More Friends
Retail Insider, Sarah Mahoney - Wednesday, May 24, 2023
The menswear brand's new summer campaign focuses on buddy building, hoping ...
- Comcast Starts Low-Cost Streaming Platform NOW TV
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
The new service will have more than 40 live channels from A& ...
- Sun Bum Aims To Take the Scary Out Of Skin Cancer
D2C Insider, Sarah Mahoney - Monday, May 22, 2023
With its affable ape and spotty bananas, the sun care company hop ...
- Emotive.io Acquires Bloom Digital
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- Marketing Wearable Meds: Nufabrx Sells the Science
Brand Insider Podcast, Steve Smith - Sunday, May 21, 2023
Nufabrx specializes in the controlled delivery of vitamin supplements and medication throu ...
- New Duolingo Campaign Woos Anime-Enchanted Learners
Marketing Daily, Sarah Mahoney - Thursday, May 18, 2023
The language app's new 'Learn Japanese' effort dives deep into anime root ...
- How D2C Brands Can Regain Their Cool
Marketing Insider, Kyle Hoffman - Friday, May 19, 2023
For one: Apply zero-party data and strong customer experience processes that all ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...