- New Edible CMO Shifts To Brand Storytelling
D2C Insider, Sarah Mahoney - Monday, June 12, 2023
The fruit-gifting brand has high awareness but falling sales. Kevin Keith, i ...
- Lululemon Expands Digital Workouts
Marketing Daily, Sarah Mahoney - Thursday, June 8, 2023
The retailer is rolling out an app, intensifying its on-demand and live-stre ...
- Ro Derm's Head Of Marketing's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 13, 2023
"You realize how little you know about the world, what you ...
- The Sustainable Pharmacy: Cabinet Health Brings First Refillable OTC Medicine Bottles To CVS
Marketing Daily - Top of the News, Les Luchter - Monday, June 5, 2023
14 Cabinet Health OTC medications are available in shatterproof frosted glass bottle ...
- Consumers Say Airbnb, Open AI, Chewy Are Among Most Innovative Brands
D2C Insider, Sarah Mahoney - Monday, June 5, 2023
This year, shoppers are increasingly impressed by newer brands, especially in t ...
- Dr. Squatch, Alex Honnold In Thumb-Wrestling Thriller
Marketing Daily, Sarah Mahoney - Wednesday, May 31, 2023
The legendary rock climber has the world's strongest hands. The men's groomi ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, June 1, 2023
AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- Ulta Gains On Increased Marketing Spending
Marketing Daily, Sarah Mahoney - Tuesday, May 30, 2023
With sales up 9%, the beauty retailer also says its UB Med ...
- Lovesac Leverages Luxury Image For Everyday Couches
D2C Insider, Sarah Mahoney - Tuesday, May 30, 2023
With a 25th birthday party and focus on value, the company hop ...
- With New Trail Shoe, Lululemon Dives Into Female Performance
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 29, 2023
The company is introducing the new product with an ultramarathon and ambitio ...
- Mizzen+Main Thinks Men Need More Friends
Retail Insider, Sarah Mahoney - Wednesday, May 24, 2023
The menswear brand's new summer campaign focuses on buddy building, hoping ...
- Comcast Starts Low-Cost Streaming Platform NOW TV
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
The new service will have more than 40 live channels from A& ...
- Sun Bum Aims To Take the Scary Out Of Skin Cancer
D2C Insider, Sarah Mahoney - Monday, May 22, 2023
With its affable ape and spotty bananas, the sun care company hop ...
- Emotive.io Acquires Bloom Digital
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- Marketing Wearable Meds: Nufabrx Sells the Science
Brand Insider Podcast, Steve Smith - Sunday, May 21, 2023
Nufabrx specializes in the controlled delivery of vitamin supplements and medication throu ...
- New Duolingo Campaign Woos Anime-Enchanted Learners
Marketing Daily, Sarah Mahoney - Thursday, May 18, 2023
The language app's new 'Learn Japanese' effort dives deep into anime root ...
- How D2C Brands Can Regain Their Cool
Marketing Insider, Kyle Hoffman - Friday, May 19, 2023
For one: Apply zero-party data and strong customer experience processes that all ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- MangoRX Pushes ED Pill With Phallic Symbols Gone Limp
Marketing Daily, Les Luchter - Wednesday, May 17, 2023
"Some Things Are Better Hard" consists of vignettes in which normally ha ...
- Can A New Fashion Show Help Victoria's Secret Reign Again?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 15, 2023
The mall-based intimates brand keeps losing market share, despite a revamped bra ...
- How Bark Is Building A Partnership Playbook
Marketing Daily, Sarah Mahoney - Friday, May 12, 2023
Bark has already made friends with man's best friend. Partnering with bran ...
- Allbirds Sales Fall Again, Losses Increase
Marketing Daily, Sarah Mahoney - Wednesday, May 10, 2023
The once-hip sustainable brand has lost another step, reporting declining revenue ...
- Warby Parker Sets Sights On 900 Stores
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 10, 2023
That's a long-term goal for the brand, up from current total ...
- Disney+, Hulu Offered As A Single Platform, Disney+ Streaming Subscribers Slip
Television News Daily, Wayne Friedman - Wednesday, May 10, 2023
A single Disney+/Hulu platform will give advertisers and users more options, Disn ...
- Zales Moves Into Jewelry Rental Market With Rocksbox
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 8, 2023
Zales X Rocksbox is giving new meaning to the "something borrowed" traditio ...
- With BookTok and Gen Z, ThriftBooks Builds Relevance
D2C Insider, Sarah Mahoney - Sunday, May 7, 2023
The largest independent used online bookseller keeps finding new ways to ke ...
- New Greeting Cards Destigmatize Infertility
Marketing Daily, Les Luchter - Friday, May 5, 2023
A D2C marketer partners with medical device firm for cards targeted ...
- With Subscriptions Growing, Peloton Preps New Brand Platform
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 5, 2023
The connected fitness company still has big problems. It hopes a bra ...
- Etsy Beats Estimates On Rebalanced Marketing Budget
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
The latest numbers prove Etsy is still hanging on to its pandem ...
- Paramount Sees D2C Revenue Growth, But Linear TV Ads Drop 11%, Stock Pummeled
Television News Daily, Wayne Friedman - Thursday, May 4, 2023
Paramount's D2C losses grew by 12%, while its overall D2C businesses h ...