Comcast Starts Low-Cost Streaming Platform NOW TV

In a move to add direct-to-consumer (D2C) streaming platforms, Comcast is starting a new service -- NOW TV, for a low price at $20 a month.

Built from services coming from its Sky TV operation, NOW TV will have more than 40 live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, plus more than 20 free advertising-supported streaming channels including NBC, Sky and Xumo Play.

NOW TV will also have a free subscription to Peacock Premium.

NOW will be available on the company’s distribution sites including, Xfinity Streama and Xfinity Flex.

It is also available on Amazon Fire TV, iOS and Android-powered devices.

In a press release, Comcast said: “NOW TV was built to meet the needs of the value-conscious consumer who wants an entertainment product that is simple and convenient with quality programming movies, top shows, live sports, and news."



The announcement did not mention whether broadcast TV channels are included in the service. Typically, broadcast TV stations can mean high distribution carriage fees and subsequently, higher monthly consumer costs.  A Comcast representation confirmed to  Television News Daily no broadcast stations would be part of NOW TV.

This story has been updated.

Next story loading loading..