With Mother’s Day upon us in a a few weeks, and Father’s Day a month later, let’s take a moment to also recognize those having problems becoming a mom or a dad.
“Happy Mother’s Day. To the mom who holds a child in her heart, this day is for you too,” reads the front of a holiday card from a new partnership between CooperSurgical, which markets fertility-related medical devices to healthcare providers, and The Nobel Paperie, a mostly D2C marketer of greeting cards that specifically support people dealing with infertility, miscarriage and other struggles in the pregnancy or birth process.
A similar greeting card supports dads, and there’s a third card for year-round use that reads, “You are stronger than infertility. I’m so sorry you’re going through this.”
On the back of each card, CooperSurgical explains its rationale: “We ask ourselves: how can we find faster, smarter solutions for a world with healthy women, babies & families? Everyone’s journey to healthy is unique, and sometimes, our happiness gets lost as we find our way. We hope this card brings a little happiness back into your mailbox.”
CooperSurgical says that additional cards will roll out throughout the year, focusing on “other emotional times such as baby showers, Halloween and other life events.”
The partners say they want to raise awareness and destigmatize infertility, pointing to research showing that people diagnosed with and treated for infertility can experience a sense of loneliness, isolation, and shame.
CooperSurgical said it will match 50% of proceeds from the card sales in a donation to RESOLVE: The National Infertility Association, a nonprofit “dedicated to removing stigmas and changing the conversation around infertility.”
"My journey to motherhood was difficult,” said Kate Woolley, founder of The Noble Paperie, in announcing the partnership. “So I appreciate CooperSurgical's efforts to not only focus on the science of infertility, but to raise awareness and empathy for the emotional impacts as well."
"We often hear from patients and their physicians about the mental impact of infertility and the accompanying treatments," said Holly Sheffield, president, CooperSurgical, calling the new greeting card partnership “a unique way of showing up for the men and women who are going through fertility challenges….[It] offers friends and family a way to show compassion and support for their loved ones."