- Disney Road To D2C Profitability Delayed Until Late 2024: Analyst
Television News Daily, Wayne Friedman - Wednesday, October 11, 2023
Guggenheim Securities media analyst Michael Morris forecasts Disney's D2C business will po ...
- Mizzen+Main Continues Brick & Mortar Expansion
D2C Insider, Sarah Mahoney - Monday, October 9, 2023
The men's apparel company, which began its ecommerce journey in 2012, pla ...
- WBD Ad Revenue Down 7% In Q4, 8.5% Lower Vs. Last Half Of 2023: Analyst
Television News Daily, Wayne Friedman - Wednesday, October 4, 2023
Guggenheim Securities estimates a 6.8% drop in revenue for Q4 after ...
- Full Glass Wine Co. Acquires Wine Insiders
Marketing Daily, Danielle Oster - Monday, October 2, 2023
Full Glass Wine Co., founded earlier this year, is "actively exploring acquiri ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Monday, October 2, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- Despite U.S. Sales Stumble, Nike Bullish On China Dreams
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 29, 2023
It's the first time the apparel giant missed a sales goal ...
- High-Flying E.L.F. Brings Back A Dreamy Jennifer Coolidge
Marketing Daily, Sarah Mahoney - Thursday, September 28, 2023
After its breakout success with Coolidge for the Super Bowl, the beau ...
- Unilever's Olly Expands Sexual Wellness With V-Word Campaign
D2C Insider, Sarah Mahoney - Monday, September 25, 2023
The popular vitamin brand is expanding messages about women's sexual wellness. ...
- With Plunging Sales, New CEO, Stitch Fix Looks For A Reset
Marketing Daily, Sarah Mahoney - Tuesday, September 19, 2023
As the online retailer scrambles for a marketing formula that works, n ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- Amazon Gives Brands Bigger Baskets
MediaDailyNews, Laurie Sullivan - Saturday, September 16, 2023
Amazon has released a feature for merchants' websites called Buy with Pri ...
- Is The 'A La Carte' Picking Of TV Networks, Streamers Now A Myth?
TV Watch, Wayne Friedman - Monday, September 18, 2023
Right now, the prevailing wisdom is that consumers want all the popul ...
- Charter CFO Says Disney Deal 'Met All Of Our Objectives'
MediaDailyNews, Karlene Lukovitz - Thursday, September 14, 2023
Charter didn't even sustain consequential subscriber losses while emerging with a ne ...
- Champion Aims To Turn A Brand Into A Verb
Retail Insider, Sarah Mahoney - Wednesday, September 13, 2023
With a new approach to marketing and a fresh take on i ...
- The Container Store Embraces D2C Brands
D2C Insider, Sarah Mahoney - Monday, September 11, 2023
The organizational chain is going on a new-product spree and hopes ...
- As Disney-Charter Stalemate Continues, What About ESPN+ Option?
Television News Daily, Wayne Friedman - Friday, September 8, 2023
"We have proposed creative ways to make Disney's direct-to-consumer services available ...
- Brilliant Earth Builds Mall Muscle
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The e-commerce diamond seller continues expanding its physical footprint, moving to upsca ...
- Khloe Kardashian Teams Up With Fabletics
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The fitness enthusiast stars in desert-themed ads for the new collection. ...
- With #PeriodsOptional, Pandia Health Rethinks Birth Control
D2C Insider, Sarah Mahoney - Tuesday, September 5, 2023
With its cheap (and sometimes even free) birth-control options, this founder ...
- Charter's Ask Of Disney: Include Streaming Apps In Cable Bundles
Television News Daily, Wayne Friedman - Friday, September 1, 2023
Charter is suggesting a radical change with carriage deals for Disney ...
- Future, A Fitness App, Launches 'Here We Go' Ads
D2C Insider, Sarah Mahoney - Monday, August 28, 2023
The new marketing campaign aims to showcase the brand's coaches and t ...
- For National Dog Day, Bark Expands Tattoo Contest
Marketing Daily, Sarah Mahoney - Friday, August 25, 2023
The D2C brand wants fans to be able to keep their d ...
- Despite New Ads, Offers, Peloton Still Struggling
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2023
While the brand's relaunch is connecting with younger users, the fitness compa ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Monday, August 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- Verizon, Disney Discuss ESPN D2C Partnership
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Verizon's CEO has openly expressed interest in partnering on a D2C versi ...
- Actor Gets $0.81 Residual Check For Original NBCU Episode On Streaming
TV Watch, Wayne Friedman - Friday, August 18, 2023
If big TV-based network media companies are having trouble making money a ...
- Ariela Acquires D2C Undies Fave Parade
Around the Net In Brand Marketing, Phyllis Fine - Wednesday, August 16, 2023
"Privately owned Ariela & Associates International has agreed to buy Parade, t ...
- Vizzy, Hardscoop Partner For Creamsicles To Get You Tipsy
Marketing Daily, Danielle Oster - Monday, August 14, 2023
The frozen treat incorporates Vizzy's Orange Cream Pop Hard Seltzer into ...
- At Ralph Lauren, Fashion Events, D2C, Help Burnish Brand
D2C Insider, Sarah Mahoney - Monday, August 14, 2023
Despite the gloom in American apparel sales, the company's intensified marketing effor ...