- Champion Aims To Turn A Brand Into A Verb
Retail Insider, Sarah Mahoney - Wednesday, September 13, 2023
With a new approach to marketing and a fresh take on i ...
- The Container Store Embraces D2C Brands
D2C Insider, Sarah Mahoney - Monday, September 11, 2023
The organizational chain is going on a new-product spree and hopes ...
- As Disney-Charter Stalemate Continues, What About ESPN+ Option?
Television News Daily, Wayne Friedman - Friday, September 8, 2023
"We have proposed creative ways to make Disney's direct-to-consumer services available ...
- Brilliant Earth Builds Mall Muscle
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The e-commerce diamond seller continues expanding its physical footprint, moving to upsca ...
- Khloe Kardashian Teams Up With Fabletics
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The fitness enthusiast stars in desert-themed ads for the new collection. ...
- With #PeriodsOptional, Pandia Health Rethinks Birth Control
D2C Insider, Sarah Mahoney - Tuesday, September 5, 2023
With its cheap (and sometimes even free) birth-control options, this founder ...
- Charter's Ask Of Disney: Include Streaming Apps In Cable Bundles
Television News Daily, Wayne Friedman - Friday, September 1, 2023
Charter is suggesting a radical change with carriage deals for Disney ...
- Future, A Fitness App, Launches 'Here We Go' Ads
D2C Insider, Sarah Mahoney - Monday, August 28, 2023
The new marketing campaign aims to showcase the brand's coaches and t ...
- For National Dog Day, Bark Expands Tattoo Contest
Marketing Daily, Sarah Mahoney - Friday, August 25, 2023
The D2C brand wants fans to be able to keep their d ...
- Despite New Ads, Offers, Peloton Still Struggling
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2023
While the brand's relaunch is connecting with younger users, the fitness compa ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Monday, August 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- Verizon, Disney Discuss ESPN D2C Partnership
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Verizon's CEO has openly expressed interest in partnering on a D2C versi ...
- Actor Gets $0.81 Residual Check For Original NBCU Episode On Streaming
TV Watch, Wayne Friedman - Friday, August 18, 2023
If big TV-based network media companies are having trouble making money a ...
- Ariela Acquires D2C Undies Fave Parade
Around the Net In Brand Marketing, Phyllis Fine - Wednesday, August 16, 2023
"Privately owned Ariela & Associates International has agreed to buy Parade, t ...
- Vizzy, Hardscoop Partner For Creamsicles To Get You Tipsy
Marketing Daily, Danielle Oster - Monday, August 14, 2023
The frozen treat incorporates Vizzy's Orange Cream Pop Hard Seltzer into ...
- At Ralph Lauren, Fashion Events, D2C, Help Burnish Brand
D2C Insider, Sarah Mahoney - Monday, August 14, 2023
Despite the gloom in American apparel sales, the company's intensified marketing effor ...
- A 'Desperate' Victoria's Secret Brings Back The Supermodels
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 10, 2023
Two years after its "We've Changed" promise to champion real bodies, Victoria ...
- Paramount Narrows D2C Losses, Revenue Up 21%, Linear TV Ads Down 10%
Television News Daily, Wayne Friedman - Monday, August 7, 2023
Paramount narrowed its Q2 D2C losses by 5%, while overall revenue gr ...
- Aurate Moves Into Macy's, Helzberg Diamonds
D2C Insider, Sarah Mahoney - Monday, August 7, 2023
Buoyed with new funding, the luxury D2C jeweler is expanding into physic ...
- Red-Hot E.L.F. Leads Beauty Biz With 76% Jump In Sales
Marketing Daily, Sarah Mahoney - Saturday, August 5, 2023
The popular budget brand just notched its 18th consecutive quarter of sal ...
- Uncle Waithley's Recipe For Growth: Community, Story and Scotch Bonnet Bite
Brand Insider Podcast, Steve Smith - Saturday, August 5, 2023
I don't know what "scotch bonnet bite" is exactly, but Uncle Waithley ...
- Warner Bros. Discovery Q2: Ad Revenue Declines, D2C Tracking Profitability
Television News Daily, Wayne Friedman - Thursday, August 3, 2023
Warner Bros. Discovery's global ad revenues for Q2 are down 13% ...
- WBD: Higher Upfront Volume, Zero Price Gains
Television News Daily, Wayne Friedman - Thursday, August 3, 2023
"Our volume is up and our price levels are consistent with t ...
- Billie Introduces The Game Young Women Can Never Win
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
With "No Worries If Not," the D2C razor brand launches a boa ...
- D2C Wine Market Continues Decline
Marketing Daily, Danielle Oster - Monday, July 31, 2023
The overall volume of wine shipped decreased 7% in the first ha ...
- With New Marketing VP, August Shifts To Brand Awareness
D2C Insider, Sarah Mahoney - Monday, July 31, 2023
The edgy company is bringing its Gen Z mission -- fighting peri ...
- A D2C's Best Friend: BarkBox's Branded Partnership Playbook
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
As the cost of customer acquisition climbs, D2Cs are looking for n ...
- Targeting Is Broken...But We Can Solve This
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
How did TaxAct find that it could radically reduce media costs a ...
- Balancing Act - Maximizing Innovation While Minimizing Risk
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
When it comes to innovation, companies are often faced with a delica ...