- TV Execs Look for New Data, Infrastructure
MediaDailyNews, Erik Sass - Tuesday, May 3, 2011
The television business needs more data on viewership, the infrastructure to suppo ...
- Data Security Breaches Will Lead To Costly Boondoggles
On Media, Diane Mermigas - Friday, April 29, 2011
Even as interactive technology has made media and communications more useful, ...
- BrightEdge Integrates comScore Data To Boost SEO Performance
Online Media Daily, Laurie Sullivan - Tuesday, May 3, 2011
BrightEdge integrates panel-based data from comScore Marketer into its SEO platform throu ...
- CDS Global Adds Email Appends To Data Management
Online Media Daily, - Monday, May 2, 2011
Hearst-owned data-management company CDS Global has added an email appends business f ...
- Digital Overload
Research Brief, Jack Loechner - Tuesday, April 26, 2011
According to new The Digital Lifestyle survey by Magnify.net in April, consume ...
- Clarification: Harris Retains Burrell's Financial, Production Systems
MediaDailyNews, - Monday, April 25, 2011
Clarification: A story in the April 22 edition of MediaDailyNews reported th ...
- Lifecycle Management Becoming Ad Industry Focus
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2011
AudienceScience will officially release a lifecycle management and brand impact feature Wednesd ...
- Facebook's Open Compute: What Does It Mean?
Online Media Daily, Beth McCabe - Friday, April 8, 2011
One of the top stories in technology was Facebook's announcement of t ...
- AP Promises To Heed Do-Not-Track Header
Online Media Daily, Wendy Davis - Thursday, March 31, 2011
The Associated Press has decided to honor Firefox's new do-not-track header acro ...
- Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal
MediaDailyNews, David Goetzl - Tuesday, March 29, 2011
Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will all ...
- What's A DMP -- And Do I Need One?
Data and Targeting Insider, Laurie Sullivan - Thursday, March 24, 2011
The data management platforms (DMP) is probably the least appealing and mo ...
- eXelate Upgraded Platform Helps Publisher's Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Data management platforms are fast becoming a strategy for companies to dri ...
- Specific Media Asks Court To Dismiss Flash-Cookie Tracking Suit
Online Media Daily, Wendy Davis - Friday, March 11, 2011
The ad network Specific Media says that a lawsuit accusing it ...
- Facebook Upgrades Plug-Ins, Data Tracking
Online Media Daily, Mark Walsh - Tuesday, March 8, 2011
Facebook Tuesday rolled out updated analytics tools for third-party sites, using soci ...
- Demystifying DMPs: 5 Things Publishers Should Consider When Selecting A Data Management Platform
Online Media Daily, Mark S. Zagorski - Monday, March 7, 2011
In the alphabet soup online advertising world we live in, the late ...