According to new The Digital Lifestyle survey by Magnify.net in April, consumers and web surfers are facing a torrent of data growing faster than ever before. 78% of respondents were Technologies,
Journalists, Entrepreneurs, Executives, and Professionals, with 48.5% saying that they where connected to the web: "from the moment I wake up until the moment I go to bed."
advertisement advertisement Connected To The Web |
Connecton to the Web | (% of Respondents) |
Wake up to bed time | 50.3% |
9am to 9pm | 16.8 |
Most of the work day | 28.0 |
Source: Magnify.net, April 2011 |
64.2% said that the Information coming at them today had grown by more than 50% compared with last
year. 72.7% described their data stream as: "A roaring river", "a flood", or a "massive tidal wave."
Increase in Information Flow (vs. Previous Year) |
Increase | % of Respondents |
None, the same | 11.3% |
Increased |
20% | 24.5 |
50% | 27.7 |
75% | 10.1 |
Doubled+ | 26.4 |
Source: Magnify.net, April 2011 |
People are missing important news,
information, and appointments; friendships and family suffer, says the report.
- 76.7% read email and respond evenings and weekends
- 43.2% answer texts or emails on date/social
occasion
- 57.4 % never turn off phone
- 33.0% check email middle of the night
- 35.2% answer work emails
while with children
- 46.9% unable to answer all email
- 41.4% miss important news
- 39.9% ignore family and
friends
- 16.9% miss appointments
- 62.5% wish they
could filter out the flood of data
Steven Rosenbaum, author of Curation Nation, concludes that "... (since) the volume of raw data coming at us
has increased more than 50% in the past 12 months... (and) as more digital devices and software services proliferate... data and speed of increase will grow exponentially... (and) will be
unsustainable... "
He goes on to suggest that "... algorithmic solutions, better spam filters, smarter search, and more connected devices will fact-expand the problem... (while)
human data management, shared and community filtering, and personal recommendations will allow ‘content' consumers... (to) consume curated content... (and) surf less... "
For
additional information and access to the complete PDF file, please visit here .