- Updated (Again!): The Data Privacy Debate
Online Media Daily, Tony Jarvis - Tuesday, August 23, 2011
What constitutes privacy in the modern age of big data and wh ...
- Hirsch Leaves AudienceScience To Follow Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Thursday, August 18, 2011
AudienceScience President Jeff Hirsch will step down Sept. 30, to "pursue small ...
- The Mediation Is The Message: WPP's Kantar, TRA To Enter Arbitration
MediaDailyNews, Steve McClellan - Wednesday, August 17, 2011
WPP's Kantar Media and TRA will sit down for their first mediati ...
- TRA Patent Ensures Consumer Privacy
MediaDailyNews, David Goetzl - Tuesday, August 16, 2011
TRA, the measurement company looking to offer a single-source product to ser ...
- AudienceScience Wins Havas' DMP Review
Online Media Daily, - Tuesday, August 16, 2011
Havas' Media Contacts unit has selected AudienceScience's Gateway data management platform (DMP ...
- Data Hygiene: Crucial To Your Brand
Marketing Daily, Dave Scott - Wednesday, August 10, 2011
List marketing can reap great ROI. Unfortunately, not all vendors keep cle ...
- Rentrak Courting MTVN Renewal, Revs Spike 21%
MediaDailyNews, David Goetzl - Tuesday, August 9, 2011
MTV Networks, which gave a boost to Rentrak's national TV measurement servi ...
- eXelate's CEO Coins Term For DMP
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 10, 2011
Since it's all about online marketing and targeting ads based on behavi ...
- comScore Acquires AdXpose For Talent, Technology
Online Media Daily, Laurie Sullivan - Wednesday, August 3, 2011
comScore has acquired AdXpose, which provides verification and optimization services, for $ ...
- Welcome To The Year Of 'Diverse Data Analytics'
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 3, 2011
Jon Ingalls, BlueKai's newly appointed chief marketing officer, said the next da ...
- Nielsen Touts Walmart Alliance, Revs Hit $1.4B
MediaDailyNews, Steve McClellan - Monday, August 1, 2011
Nielsen CEO Dave Calhoun lauded the company's recent deal with Walmart ...
- Display Industry Execs Call For Education On Data Use
Online Media Daily, Laurie Sullivan - Tuesday, July 26, 2011
Ignorance is bliss, but not when it comes to tapping data ...
- Is This The Dawn of the Data Decade?
Online Media Daily, Rich Astley - Monday, July 25, 2011
Data-driven, real-time acquisition of online media is a major area of opportuni ...
- Strata, Harris Unveil New Agency Systems
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Two of Madison Avenue's media buying systems developers - Strata and Harr ...
- IBM Improves Analytics For Digital Marketers
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
IBM has announced a new suite of cloud-based real-time analytics for digit ...
- GRP Invests $6M In Twitter Syndicator
Around the Net In Online Marketing, Fern Siegel - Monday, July 11, 2011
Mark Suster of GRP Partners is doubling down on Twitter by investi ...
- The Future of Advertising: The Second-Oldest Profession In The World
Online Spin, Cory Treffiletti - Wednesday, June 29, 2011
Did you know that advertising is the second-oldest profession in the worl ...
- Agencies As DMPs
Online Spin, Jason Heller - Tuesday, June 28, 2011
Winds of change are blowing down the halls of major media agencie ...
- GfK MRI, comScore Partner For New Database
MediaDailyNews, Erik Sass - Wednesday, June 22, 2011
Two leading media research companies, GfK MRI and comScore, have partnered ...
- Experian Marketing Enlarges Adobe Partnership
Online Media Daily, Gavin O'Malley - Tuesday, June 21, 2011
Experian Marketing Services announced an expanded partnership with Adobe to provide two-w ...
- Data Rich: OwnerIQ Closes $7 Million Funding Round
Online Media Daily, Laurie Sullivan - Friday, June 17, 2011
The movement toward real-time bidding based on targeted data led OwnerIQ ...
- Tribune Unveils New Metadata TV Viewing Guides
MediaDailyNews, Erik Sass - Monday, June 13, 2011
Tribune Media Services is now offering two new packages of metadata f ...
- FTC: Data Mining Company Subject To Consumer Protection Laws
Online Media Daily, Wendy Davis - Monday, June 13, 2011
The Federal Trade Commission has closed its investigation into whether the compa ...
- Ad-On: Twitter Will Build Out TweetDeck
Online Media Daily, Laurie Sullivan - Wednesday, May 25, 2011
Twitter confirmed Wednesday buying third-party client TweetDeck for an unconfirmed $40 milli ...
- (Dis)Integrated Marketing Hurdles
Research Brief, Jack Loechner - Thursday, May 26, 2011
The opportunity to understand what marketers are thinking and doing during ...
- Data Should Drive More Online Brand Dollars
Online Media Daily, Mark S. Zagorski - Tuesday, May 24, 2011
The media and data business of TV, direct mail and print sti ...
- WPP Raises Data Analytics Stake For Kantar, MIG
Online Media Daily, - Tuesday, May 17, 2011
WPP's market research group Kantar and its digital marketing technology unit Med ...
- aiMatch Builds Custom Features, Helps Analyze Data, Metrics
Online Media Daily, Laurie Sullivan - Monday, May 16, 2011
aiMatch, an ad-serving company that recently signed five new publishers, has beg ...
- Why Unstructured Data Will Mean Something Tomorrow
Email Insider, editor , David Baker - Monday, May 9, 2011
Whether or not you believe in social data, you should recognize t ...
- JiWire Raises $20M, Mobile Services Face Hurdles
Online Media Daily, Laurie Sullivan - Friday, May 6, 2011
Location-based marketing and search continues to gain attention. JiWire raised another $ ...