- FTC Says Retail Tracking Company Didn't Keep Privacy Promises
Daily Online Examiner, Wendy Davis - Thursday, April 23, 2015
Analytics company Nomi Technologies, which tracks consumers in retail environments, failed ...
- Email And Custom Audiences: A Win-Win
Email Insider, April Mullen - Thursday, April 23, 2015
A recent article in "The Wall Street Journal" referenced rumblings about Goog ...
- Data Isn't Enough
Mobile Insider, Moshe Vaknin - Thursday, April 23, 2015
Today we suffer from too much data, and it's hard to separa ...
- Going Places: PlaceIQ Expanding Overseas
MoBlog, Erik Sass - Wednesday, April 22, 2015
Mobile data and cross-platform analytics firm PlaceIQ is launching a major internation ...
- Social Media Risk Scoring Comes To Insurance
The Social Graf, Erik Sass - Wednesday, April 22, 2015
Following years of speculation that insurers might use information drawn from soci ...
- Hyperlocal Essentials For The Programmatic Mobile Advertiser
Mobile Insider, Ratko Vidakovic - Tuesday, April 21, 2015
In the cookie-less world of mobile, hyperlocal data is an effective w ...
- Yahoo Makes Data Anomalies Work Through Webscope, But Not For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2015
Yahoo Labs has created an algorithm to detect anomalies in data strea ...
- More Than Data: Pioneers Show Programmatic Is About People, Culture Too
London Blog, Sean Hargrave - Friday, April 17, 2015
Programmatic is normally associated with data-driven display, but the message from ear ...
- Owning Data Is The Key For Making Good Customer Experiences Even Better
MAD London, Josh Manion - Monday, April 20, 2015
Online retail is a highly competitive market, and Web site-only experiences a ...
- Google's $1 Billion Iowa Data Center
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 17, 2015
Cloud services require tons of room to store data. Search and ema ...
- Data-driven Marketing Is All The Rage But Are Clients Ready To Act?
Marketing Daily, Norm Page - Thursday, April 16, 2015
Let's all agree to acknowledge the sizable progress made by agencies ...
- Connecting The (Data) Dots
Mobile Insider, Melinda Krueger - Thursday, April 16, 2015
We have mountains of data -- but more often than not, it ...
- Verizon Touts Data Caps As Pro-Consumer
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, April 14, 2015
Tech analyst Jack Gold argues in a blog post, published by Verizo ...
- Twitter Turns Off Data Feed To Promising British Start-Up
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
DataSift -- vaunted as one of the British tech industry's best hop ...
- WPP Launches New Consultancy
MAD, Steve McClellan - Monday, April 13, 2015
The holding company said the new unit, Gain Theory, "combines WPP's intellectu ...
- Marketers: Are You Focused On Attracting App Users?
Mobile Insider, David Dague - Tuesday, April 14, 2015
Brands spend billions on Big Data and advanced analytics, gathering customer insigh ...
- AMC Wins Video Privacy Case
Daily Online Examiner, Wendy Davis - Monday, April 13, 2015
Siding with AMC, a federal judge has dismissed a lawsuit accusing t ...
- WPP And Facebook Partner On Data
Around the Net In MAD London, Sean Hargrave - Friday, April 10, 2015
The partnership will make use of data from Facebook as well ...
- FCC To Examine Verizon's Supercookies
Daily Online Examiner, Katy Bachman - Friday, April 10, 2015
The Federal Communications Commission will examine Verizon's use of supercookies for potenti ...
- Austrian Privacy Activist To File Class Action Against Facebook
Around the Net In MAD London, Sean Hargrave - Thursday, April 9, 2015
Facebook has found itself back in the dock over its privacy standar ...
- Turn Hit With New Lawsuit Over 'Zombie' Cookies
Daily Online Examiner, Wendy Davis - Thursday, April 9, 2015
Two New York state residents have sued ad company Turn for i ...
- Merkle Acquires Pointmarc, Gains Analytics Consultancy Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2015
Merkle, a data-driven performance marketing agency, has acquired digital analytics consultancy Pointmar ...
- Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
Real-Time Daily, Joe Mandese - Tuesday, April 7, 2015
John Nardone, an early Internet media pioneer who went on to crea ...
- Google Must Face Lawsuit For Sharing App Purchasers' Names With Developers
PolicyBlog, Wendy Davis - Monday, April 6, 2015
Last year, it seemed as if Google won a privacy lawsuit, wh ...
- Throwing Search Query Data Out With The Bathwater
SearchBlog, Laurie Sullivan - Monday, April 6, 2015
As mobile becomes the dominant media to access information on Web sit ...
- Google's $8.5 Million Data-Leak Settlement Wins Approval
Daily Online Examiner, Wendy Davis - Friday, April 3, 2015
A judge has signed off on a deal requiring Google to p ...
- M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2015
There were 545 merger and acquisition transactions in the media, information, marketin ...
- Brands With Limited Data View Fail At Data-Driven Marketing
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2015
Capturing one complete view of the customer journey remains ridden with obstacle ...
- SMG Launches Addressable TV Measurement Tool
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps T ...
- Ad Lawyers' Predictions: Data Will Be King, Disclaimers Will Disappear
Daily Online Examiner, Katy Bachman - Tuesday, March 31, 2015
A group of ad attorney gurus gazed into their crystal balls ...