- Magnetic Acquires MyBuys, Raises $25 Million Equity Round
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2015
Magnetic said Thursday that it will merge with MyBuys to expand i ...
- Clarabridge Buys Engagor, Enhances Engagement, Data Skills
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 21, 2015
Adding a social layer to its customer experience management suite, Clarabridge h ...
- Want To Make CEO? Start Measuring Like One
London Blog, Sean Hargrave - Thursday, May 21, 2015
In the digital economy where marketing teams sit at the confluence ...
- Most Real-Time Data Isn't Really Real Time
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 20, 2015
Not all offline data will integrate into so-called real-time systems in re ...
- Content May Be King, But Data Is The 'Hand'
Online Spin, Cory Treffiletti - Wednesday, May 20, 2015
The recent news of AOL being acquired by Verizon created a firesto ...
- Most People Doubt Web Companies Will Keep Data Private
PolicyBlog, Wendy Davis - Wednesday, May 20, 2015
Many Americans doubt that data about their Web activity will be ke ...
- Who Owns The Data? 'Finders Keepers' Rules The Day
Show Daily, Tyler Loechner - Tuesday, May 19, 2015
As the "Internet of Things" takes shape, the importance of valuable da ...
- Comcast Revamps Set-Top Data As NBCU Audience Platform
MediaDailyNews, Wayne Friedman - Friday, May 15, 2015
Comcast Corp.'s long-protected set-top cable subscriber box data -- highly desired ...
- Turner Powers Digital Ad Campaigns Via Turner Data Cloud
MediaDailyNews, Wayne Friedman - Wednesday, May 13, 2015
Joining other networks to provide marketers and media agencies with more da ...
- Data-Driven Trading And The Turning Tides Of TV
RTBlog, Tyler Loechner - Thursday, May 14, 2015
With news yesterday that Turner Broadcasting is launching a data management platfo ...
- Verizon's, AOL's Data Trove
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 13, 2015
With Verizon's purchase of AOL, its immediate goal will be to combi ...
- How Marketers Can Adjust To Google's Mobile Algorithm
Mobile Marketing Daily, Krista LaRiviere - Wednesday, May 13, 2015
Whether you'll be affected significantly or just a little over the ne ...
- Why It's Time to Step On The Scale
Programmatic Insider, James Green - Tuesday, May 12, 2015
Although we're only in Q2 of 2015, we're already seeing a tre ...
- Ad Industry Opposes Illinois Data Breach Bill
Daily Online Examiner, Wendy Davis - Tuesday, May 12, 2015
A proposed data breach bill in Illinois would create "unnecessary compliance burden ...
- IAB Launches Data Program To Aid Digital, Marketing Execs
MediaDailyNews, Gavin O'Malley - Monday, May 11, 2015
From social engagement to geo-tracking, the Interactive Advertising Bureau is offering ...
- So This Media Director Walks Into A Publishing Summit
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, May 11, 2015
Although the focus MediaPost's Publishing Insider Summit stayed predominantly on digital, the ...
- Glimpzlt Gives Marketers Tool To Analyze Consumer Behavior Via Visuals
Social Media & Marketing Daily, Laurie Sullivan - Monday, May 11, 2015
In an Instagram world, marketers have to learn the new image langua ...
- Bridging the Gap Between On- and Offline Marketing With CRM
Metrics Insider, Dean Vegliante - Friday, May 8, 2015
The advertising industry currently stands at the beginning of an era, whe ...
- How Data Turned A Memoir Into Showtime Hit 'House Of Lies'
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 6, 2015
How did a "hard-working schmo in consulting" just write down words th ...
- Google Grabs Task, Calendar App Timeful
Mobile Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2015
Google has acquired the scheduling app Timeful to provide support for calend ...
- comScore Buys Proximic To Bolster Pre-Bid Data Insight
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
It's now clear that comScore believes that the future of programmatic advertisi ...
- Alaska Airlines Gets To Know Its Customers Offline Through Online Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2015
Alaska Airlines is working on new ways for flight attendants to ga ...
- Red Bull To Pioneer Data On Top Of Content, Not Behind It
Around the Net In MAD London, Sean Hargrave - Tuesday, May 5, 2015
Red Bull is redefining the role of data in its content, overlayi ...
- Internet of Things' True Promise Is Real-Time Digital Marketing
London Blog, Sean Hargrave - Tuesday, May 5, 2015
Forget dishwashers arranging their own servicing appointment -- what about elevators th ...
- Drawbridge Strikes Deals With Datalogix And LiveRamp To Link Online, Offline Activity
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Drawbridge, an ad targeting firm that specializes in cross-device targeting, is s ...
- Gannett: Personalization, Data Capture Will Drive Growth For Premium Publishers
Data and Targeting Insider, Steve Smith - Monday, May 4, 2015
On mobile devices, publishers find themselves in the "boredom management" business, competi ...
- Lawmakers Struggle With Data Breach Proposals
Daily Online Examiner, Katy Bachman - Friday, May 1, 2015
Last year was "the year of the data breach," with Target, Ho ...
- Cablevision To Launch Data Tool To Optimize TV Campaigns
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp ...
- Getting Advertisers To Use Publisher Data: How Did The Conversation Change?
Show Daily, Tyler Loechner - Thursday, April 30, 2015
How have several large publishers changed the conversation when it comes ...
- AT&T Says Wireless Customers Should Have Predicted Throttling Program
Daily Online Examiner, Wendy Davis - Thursday, April 30, 2015
AT&T's wireless customers who were throttled for consuming too much data weren ...