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Wimbledon Aims To Put Data Into Context

Wimbledon is looking to use the vast amounts of data collected at the Championships to “bring stories to life” on the Club’s revamped website, mobile app and social platforms. The All England Lawn Tennis Club’said it is looking to “place content in the context” of what’s happening at the event by using the data it captures on the side of the court to build a narrative on its digital and social platforms.

Read the whole story at Marketing Week »

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