- Crosswise Improves Cross-Device Ad Targeting, Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
Crosswise dug into the data to build and release Thursday a cross-devi ...
- CMOs Getting On Better With CIOs, But Agility Concerns Remain
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
CMOs and CIOs are working closer together than ever before -- b ...
- Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View
MediaDailyNews, Joe Mandese - Wednesday, July 23, 2014
Silo-like thinking can be the bane of any form of marketing th ...
- Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
RTBlog, Tyler Loechner - Wednesday, July 23, 2014
"Marketers envision a real-time, one-to-one future." That's the takeaway of a n ...
- Why Improving Data Literacy Is Essential
Marketing: Health, Fard Johnmar - Tuesday, July 22, 2014
I've long believed that communication is central to health and wellness. ...
- Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
Mobile Marketing Daily, Gavin O'Malley, Steve Smith - Monday, July 21, 2014
Yahoo is making one of its most forceful moves into mobile ...
- Yelp Luring Developers By Lowering Data Limits
Around the Net In Media, Gavin O'Malley - Wednesday, July 16, 2014
Yelp just increased the limit on its API for sourcing local informati ...
- Apple, IBM Ink Deal To Develop Business Software For Mobile First
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 16, 2014
Apple and IBM have put rivalries aside since the early days ...
- 300 Trillion Bytes, 300 Million Sites, 200 Neophytes & 0 Brand Masters
RTBlog, Tyler Loechner - Friday, July 11, 2014
What do you get when 200 brands and agencies advertise on millio ...
- Insurance Targeting: Marketing Same Product To Three Demos
Data and Targeting Insider, Laurie Sullivan - Thursday, July 10, 2014
Digital marketing agency PM Digital and analytics company Paradysz set out ...
- Mining The Aisles: In-Store Experiences Will Render Troves Of Data, And Better Relationships
Data and Targeting Insider, Steve Smith - Wednesday, July 9, 2014
You can't use in-store devices and beacon gadgetry to gather shopper da ...
- An Emerging Digital Reality
Marketing Daily, Michael Miller - Tuesday, July 8, 2014
There are a number of operational challenges that marketers need to addre ...
- Sizmek Partners With comScore, Nielsen For Audience Data
Real-Time Daily, Tyler Loechner - Thursday, July 3, 2014
Ad management firm Sizmek has partnered with comScore and Nielsen for audien ...
- Buying By The Data: Seven Ways to Make Your Media Buys Smarter
Metrics Insider, Erin Fleischli , Navni Garg - Tuesday, July 1, 2014
Marketers today are swimming in data: customer data, loyalty data, first-party a ...
- Fox Stations Poised To Drop Nielsen, Go Exclusively With Rentrak
MediaDailyNews, Joe Mandese - Monday, June 30, 2014
With its long-term contract with Nielsen set to expire today, the F ...
- Ex-Media Kitchen Exec Forms Comms Strategy Shop
MAD, Larissa Faw - Thursday, June 26, 2014
Charles Pinkerton is opening up Theseus Communications, his own communications strategy agen ...
- 3 Ways To Improve Your Next Cross-Device Campaign
Mobile Insider, Kurt Hawks - Friday, June 27, 2014
The reasons for committing to cross-device are self-evident to most marketers. Althou ...
- Omnicom's Annalect Reorganizes, Taps Wunderman's Samardzija To Be Chief Analytics Officer
MAD, Steve McClellan - Wednesday, June 25, 2014
The Omnicom data and analytics arm is re-grouping its tools and servic ...
- Kenshoo Appoints Chavez To Lead Global Marketing Research, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 25, 2014
Kenshoo has appointed Doug Chavez as global head of marketing research a ...
- Man Versus Machine
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 25, 2014
When should marketers automate processes, and when should they consider taking ...
- [x+1] Adds 'KeyChain' To DMP For Offline Data Onboarding
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
[x+1] on Wednesday announced the launch of KeyChain, an extension of i ...
- Clintons Tap Bing Pulse For Real-Time Audience Feedback At CGI Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 24, 2014
Microsoft made a move Tuesday to bring the Bing Pulse real-time audien ...
- Told You So. Told You So. Nyah Nyah Nyah.
Garfield at Large, Bob Garfield - Tuesday, June 24, 2014
YouTube isn't just bad entertainment and good entertainment and kittens and collapsi ...
- Google Reportedly Developing BoringSSL Version Of OpenSSL To Secure Data After Heartbleed Breach
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 23, 2014
Google is working on its own version of OpenSSL, an open-source protoc ...
- Nielsen Finds Radio Ratings Mischief In L.A.
MediaDailyNews, Erik Sass - Tuesday, June 17, 2014
An employee of a Los Angeles Spanish-language radio station owned by Univisio ...
- Executive Decisions: Gut Feel, Big Data or Collaborative?
Research Brief, Jack Loechner - Wednesday, June 18, 2014
According to a report by The Economist Intelligence Unit, sponsored by Appli ...
- Taking Programmatic In-House: The Impact For Marketers
Real-Time Daily, Seth Ulinski - Tuesday, June 17, 2014
It's no secret that global brands are opting to bring programmatic med ...
- Google Plans To Get 'Fit' On New Health Battlefield With Apple
MoBlog, Steve Smith - Monday, June 16, 2014
Google will follow Apple onto the battlefield over "quantified self" and sensor-bas ...
- Mobile App Developer Search Engine And The Data Behind It
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 12, 2014
App developers miss a huge opportunity to capitalize on data, per Kei ...
- Calling All Creatives! Data Demands Your Magic Touch
Show Daily, Gavin O'Malley - Thursday, June 12, 2014
Tom Beeby, Executive Creative Officer and Principal at Beeby, Clark + Meyle ...