- Yieldex Integrates With AppNexus For Publisher Analytics
Real-Time Daily, Tyler Loechner - Monday, September 22, 2014
Yieldex, a revenue management software provider, this week announced it has updat ...
- Correction: AT&T AdWorks/comScore Data Only For Post-Buy Evaluation, Not Targeting
Real-Time Daily, The Editor - Monday, September 22, 2014
A story in the Sept. 22nd edition of Real-Time Daily ("Now ...
- A Voyage To Uranus
Garfield at Large, Bob Garfield - Monday, September 22, 2014
We have our answer: 9 1/2 years. That is how long t ...
- Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
The emergence of digital media gave rise to the term "clicks &am ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
SearchBlog, Laurie Sullivan - Monday, September 22, 2014
Affiliate marketing continues to play catch-up with search when it comes ...
- Programmatic Essential For Mondelez in 'Data Arms Race'
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
Programmatic ad trading has a "bad reputation" with many marketers perceiving ...
- Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data
London Blog, Sean Hargrave - Friday, September 19, 2014
Programmatic will always receive positive and negative comments and headlines. However, wh ...
- Targeted Victory Partners With Lotame For Cross-Device Audience Targeting
Real-Time Daily, Tyler Loechner - Wednesday, September 17, 2014
Targeted Victory, an audience targeting firm focused on Republican political candidates, ...
- Todacell Research Shows Matching Mobile Ad Colors To Country's GDP Improves CTR, ROI
Data and Targeting Insider, Laurie Sullivan - Thursday, September 18, 2014
The mobile ad network Todacell, Tel Aviv, will release research Wednesday th ...
- Google Reports Government Data Requests Rising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 16, 2014
Demand for information from Google and YouTube from United States authorities ro ...
- Search Data In Mobile Apps Shows Unmet Demand
SearchBlog, Laurie Sullivan - Wednesday, September 17, 2014
Marketers need to begin looking at data differently. I can't say ...
- Using Big Data To Get Ahead Of The Game-And To Win
Marketing: Sports, Jim Yang - Tuesday, September 16, 2014
There's little doubt that we live in an era that's all abo ...
- Razorfish's Kathuria Sounds Off About Digital Strategy
MediaDailyNews, Mark Walsh - Thursday, September 11, 2014
Vik Kathuria in April was named global chief media officer at Public ...
- Specific Media Adds Kantar, Rentrak Data To TV Audience Targeting Platform
Real-Time Daily, Tyler Loechner - Thursday, September 11, 2014
Specific Media has beefed up its TV audience targeting platform with t ...
- Programmatic Marketing Is The Key To Reaching Millennials
Real-Time Daily, Paul Martecchini - Thursday, September 11, 2014
Brand managers ask whether it's possible to launch branding initiatives programmatically, b ...
- The Connected Car Takes The Checkered Flag
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 10, 2014
The agency MRY released a study this week that analyzed topics th ...
- Wrist Full Thinking
MediaDailyNews, Joe Mandese - Wednesday, September 10, 2014
"The wristwatch made the idea of not knowing what time it w ...
- Bing Gives Marketers Tools To Dig Deeper Into Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2014
Bing has released a dashboard giving search marketers a six-month view th ...
- How To Forecast Content Performance
SearchBlog, Laurie Sullivan - Tuesday, September 9, 2014
Brand marketers spend thousands of dollars developing content, but they don't kn ...
- UM, Facebook Strike 9-Figure Accord
MAD, Steve McClellan - Friday, September 5, 2014
The deal is the latest in a series of major partnerships th ...
- The Rise Of The CXO; Entertainment Is What People Remember
Marketing: Entertainment, Will Travis - Monday, September 8, 2014
The last 10 years have seen a seismic shift in how ...
- Robots In Marketing Are Great, But Humans Still Need To Chaperone
Real-Time Daily, Arthur Muldoon - Friday, September 5, 2014
There is a particular school of thought in ad tech that espous ...
- Tribune's Gracenote Acquires Baseline For Video Info
MediaDailyNews, Erik Sass - Wednesday, September 3, 2014
Tribune's Gracenote, which provides video metadata for interactive programming guides and oth ...
- Location Fraud: Highly Accurate, But Non-Human
Mobile Insider, Jonathan Lenaghan - Thursday, September 4, 2014
While it's easy to write off fraud as a rare occurrence a ...
- Why Marketers Can't Ignore Celeb Photo Cloud Storage Leaks
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 3, 2014
For marketing naysayer who continues to denounce the possibility of anyone wanti ...
- Drawbridge To Update Analytics, Shines Light On Multi-Touch Attribution
RTBlog, Tyler Loechner - Wednesday, September 3, 2014
Drawbridge, a cross-device ad-targeting firm, is expected to announce updates to i ...
- Google DoubleClick Search Releases Shopping Campaign Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 28, 2014
Google on Thursday released three reporting and optimization tools for retailers usi ...
- Sojern Adds Wahi As VP, Product & Insights
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Sojern, a programmatic ad platform for travel advertisers, on Wednesday announced t ...
- Ad Market Tracker SMI Taps Nielsen's Grunther To Head Media Ops
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2014
Madison Avenue ad spending market tracker Standard Media Index is staffing ...