Tag results for "data management"
- Google Acquires Adometry, With Focus On Cross-Channel, Multiscreen AttributionGoogle has acquired Adometry, which specializes in online advertising attribution, to he ...
- Entelo Hiring Algorithm Searches Social Sites For Gender, Race, EthnicityAn algorithm developed by Entelo claims to offer a search tool th ...
- Making Sense Of DataThis quote spurred me to think this past week: "He uses statisti ...
- White House Warns 'Big Data' Can Lead To DiscriminationPersonalized ads and content can offer benefits to consumers, but also c ...
- Marketers Lack Social Budgets, But Investments Growing In 2014North American marketers on average use 7.5 different social tactics when reachi ...
- CRM Agency Merkle Taps [x+1] For Data ManagementMerkle, a customer relationship management (CRM) agency, on Wednesday announced it h ...
- AudienceScience Taps Hochberg From AOL To Lead Data And Publisher PartnershipsAudienceScience, an ad tech provider that looks to partner directly with brand ...
- Search Data Drives Strategy, Wells Fargo Advisors CMO SaysLooking for a financial adviser could take months. Consumers take to sear ...
- The Future Of Marketing DataSo when did M&A get cool? If 2013-14 has been the ye ...
- Web Standards Group Moves Forward With Do-Not-Track EffortThe Internet standards group World Wide Web Consortium took a small b ...
- Russia Wants Search Engine, Social Network Data To Stay On Russian SoilThe Russian parliament wants technology services like Google Gmail and Microsoft Sky ...
- AKQA Watch Dogs Campaign Simulates Digital FootprintAKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explor ...
- The Power Of MetaTo the best of our knowledge, humans are the only species capab ...
- Persuading Searchers With ColorDo you know the taste of Thai tea? When unmixed the colo ...
- Leveraging Big Data And Getting Personal With Cross-Pollination MarketingMany organizations turn to cross-pollination marketing, which leverages two brands to he ...
- LinkedIn User Allowed To Proceed With Data-Breach CaseA federal judge has refused to dismiss a lawsuit accusing LinkedIn ...
- IBM, Kenshoo Partner To Support Search Bid ManagementKenshoo, known for predictive media optimization technology, said Thursday it will link- ...
- Marketing Start-up Beckon Raises $8 Million, Ups Product DevelopmentMarketing analytics start-up Beckon on Thursday announced closing $8 million in ...
- Microsoft's Nadella Heralds New "Data Culture"To thrive in today’s increasing trackable, testable, subdivisional digital world, Microsoft’s sti ...
- Blab Predicts With 70% Accuracy Trending Topics 72 Hours In AdvanceThe Seattle-based startup Blab wants to become the crystal ball of advertisin ...
- Twitter Buys Gnip, Broadens Data, Content BaseAs part of a broader effort to surface more relevant content a ...
- Consumers Concerned About Data UseAnnie Weber, EVP of public affairs and corporate communications and consumer experience ...
- 3 Steps To Complete The Marketing Data LoopAmid an increasingly convoluted marketing landscape, data offers marketers a powerful navigati ...
- Users Trust Online Retailers With Data Privacy, Less Confidence With Advertisers, MarketersOnline auctions, banking, social networks, and competitions are taking the brunt ...
- Yahoo Loses Early Round In False Advertising CaseSiding against Yahoo, a judge rejected the company's request that a sma ...
- Consumers Don't Want To Trade Data For Free Services, Study SaysOnline ad companies often argue that free material will disappear from t ...
- Turner's HLN To Broadcast Twitter Data Cross-PlatformBuilding on its new effort to target millennials, Turner Broadcasting's HLN ne ...
- Tablet Sharers Went Mad In MarchTV, social media and second-screening seem to be a trifecta made ...
- Social, Mobile Ups Marketers' Influence On Media Consumption Marketers concentrate on analyzing consumer behavior, but what part does the behavi ...
- DPAA Taps Nielsen For Research To Aid MembersThe Digital Place-Based Advertising Association is working with Nielsen to create t ...
