- Will U.S. Citizens Get The Chance To Edit Search Results?
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 14, 2014
Europeans may soon get the opportunity to request that Google, Bing a ...
- Internet Of Things To Be All Around Us In 2025
MoBlog, Mark Walsh - Wednesday, May 14, 2014
The Pew Research Center weighs in today with a new report ...
- Adobe Steps Up Focus On Real-Time, Predictive Media Buying And Analytics
Real-Time Daily, Laurie Sullivan - Wednesday, May 14, 2014
Accurately predicting campaign performance across desktops and mobile platforms requires skill, b ...
- Resistance Is Futile: Just Put On The Wearable Web And Enjoy It
Data and Targeting Insider, Steve Smith - Tuesday, May 13, 2014
One UK researcher believes that the frenetic activity around wearable media ...
- Experience Vs. Privacy - The Marketer's Dilemma
Marketing: Travel, Todd Wilson - Monday, May 12, 2014
As marketers, we tend to get very excited by new technologies ...
- Turn Brings Programmatic Buying To TV
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Programmatic continues to stretch its boundaries. The data-driven approach to ad buyi ...
- Turn On The APIs: DSP Unveils 3 New APIs
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Demand-side platform (DSP) Turn on Thursday announced the availability of new AP ...
- Snapchat Settles Privacy Charges
Online Media Daily, Wendy Davis - Thursday, May 8, 2014
The Federal Trade Commission said Thursday that messaging service Snapchat agreed ...
- Demandbase Unveils Ad Management Dashboard, Rounds Out Cloud Marketing Suite
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Demandbase, a retargeting platform for B2B marketers, on Thursday rounded out i ...
- Publishers Using First-Party Data To Make Real-Time More Real-Time
RTBlog, Tyler Loechner - Thursday, May 8, 2014
Real-time bidding (RTB) is all about "reaching the right consumer, with t ...
- How Digital Footprints Are More Telling Than Big Data: 5 Tips
SearchBlog, Laurie Sullivan - Thursday, May 8, 2014
Getting personal with consumers online requires brands to know their existing a ...
- comScore Agrees To Settle Class-Action By Panelists
Online Media Daily, Wendy Davis - Wednesday, May 7, 2014
Measurement company comScore has tentatively agreed to resolve a class-action lawsuit broug ...
- Google Acquires Adometry, With Focus On Cross-Channel, Multiscreen Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 6, 2014
Google has acquired Adometry, which specializes in online advertising attribution, to he ...
- Entelo Hiring Algorithm Searches Social Sites For Gender, Race, Ethnicity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 5, 2014
An algorithm developed by Entelo claims to offer a search tool th ...
- Making Sense Of Data
Email Insider, David Baker - Monday, May 5, 2014
This quote spurred me to think this past week: "He uses statisti ...
- White House Warns 'Big Data' Can Lead To Discrimination
Online Media Daily, Wendy Davis - Thursday, May 1, 2014
Personalized ads and content can offer benefits to consumers, but also c ...
- Marketers Lack Social Budgets, But Investments Growing In 2014
Data and Targeting Insider, Laurie Sullivan - Thursday, May 1, 2014
North American marketers on average use 7.5 different social tactics when reachi ...
- CRM Agency Merkle Taps [x+1] For Data Management
Real-Time Daily, Tyler Loechner - Wednesday, April 30, 2014
Merkle, a customer relationship management (CRM) agency, on Wednesday announced it h ...
- AudienceScience Taps Hochberg From AOL To Lead Data And Publisher Partnerships
Real-Time Daily, Tyler Loechner - Monday, April 28, 2014
AudienceScience, an ad tech provider that looks to partner directly with brand ...
- Search Data Drives Strategy, Wells Fargo Advisors CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Looking for a financial adviser could take months. Consumers take to sear ...
- The Future Of Marketing Data
Online Media Daily Europe, Wolf Allisat - Monday, April 28, 2014
So when did M&A get cool? If 2013-14 has been the ye ...
- Web Standards Group Moves Forward With Do-Not-Track Effort
Online Media Daily, Wendy Davis - Friday, April 25, 2014
The Internet standards group World Wide Web Consortium took a small b ...
- Russia Wants Search Engine, Social Network Data To Stay On Russian Soil
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 24, 2014
The Russian parliament wants technology services like Google Gmail and Microsoft Sky ...
- AKQA Watch Dogs Campaign Simulates Digital Footprint
MediaDailyNews, Laurie Sullivan - Wednesday, April 23, 2014
AKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explor ...
- The Power Of Meta
Performance Marketing Insider, Gord Hotchkiss - Thursday, April 24, 2014
To the best of our knowledge, humans are the only species capab ...
- Persuading Searchers With Color
SearchBlog, Laurie Sullivan - Thursday, April 24, 2014
Do you know the taste of Thai tea? When unmixed the colo ...
- Leveraging Big Data And Getting Personal With Cross-Pollination Marketing
Engage:Affluent, Mike Lees - Tuesday, April 22, 2014
Many organizations turn to cross-pollination marketing, which leverages two brands to he ...
- LinkedIn User Allowed To Proceed With Data-Breach Case
Online Media Daily, Wendy Davis - Friday, April 18, 2014
A federal judge has refused to dismiss a lawsuit accusing LinkedIn ...
- IBM, Kenshoo Partner To Support Search Bid Management
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 17, 2014
Kenshoo, known for predictive media optimization technology, said Thursday it will link- ...
- Marketing Start-up Beckon Raises $8 Million, Ups Product Development
MediaDailyNews, Mark Walsh - Thursday, April 17, 2014
Marketing analytics start-up Beckon on Thursday announced closing $8 million in ...