- Using Data, Personalization To Improve Call Center Customer Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 20, 2014
The two trends driving the partnership between Whitepages Pro, the company's directo ...
- Losing Your Mobile Audience
MAD, Gareth Davies - Tuesday, August 19, 2014
As few as two years ago, the mobile ecosystem was still findi ...
- LinkedIn Settles Class-Action Stemming From Data Breach
Online Media Daily, Wendy Davis - Wednesday, August 20, 2014
Social networking service LinkedIn has agreed to pay $1.25 million in ord ...
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
SearchBlog, Laurie Sullivan - Wednesday, August 20, 2014
Predictive bid optimization will change search marketing -- but not the predicti ...
- Nielsen Catalina, FourthWall Media Team For Set-Top Data
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutio ...
- Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 18, 2014
Some 63% of marketers plan to improve marketing strategies through customer segmentati ...
- Data Quality Challenges Run Deeper Than Marketers Think
Data and Targeting Insider, Laurie Sullivan - Tuesday, August 12, 2014
Some 93% of companies believe data is essential to their marketing succes ...
- CIOs Are From Mars And CMOs Are From Venus
Data and Targeting Insider, Steve Smith - Tuesday, August 12, 2014
CIOs and CMOs are talking and collaborating more than ever before, b ...
- Walmart's Winning Big Data Deal: What's WMX's Next Move?
Real-Time Daily, Ranjith Kumaran - Tuesday, August 12, 2014
With the Internet of Things (Everything) bearing down on retailers (and everyone ...
- Real-Time With Sizmek's Caprio On Buy-Side Dynamics In RTB
RTBlog, Tyler Loechner - Tuesday, August 12, 2014
Sizmek, an ad management platform, has made a number of moves ...
- Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
SearchBlog, Laurie Sullivan - Monday, August 11, 2014
Programmatic ad buying began with search engine marketing. Data introduced programmatic audien ...
- Industry Reacts To Rocket Fuel's Acquisition Of [x+1]
RTBlog, Tyler Loechner - Thursday, August 7, 2014
This week, Rocket Fuel announced its intention to acquire [x+1] for rough ...
- Why CMOs Must Help CIOs Rethink Technology To Stop Bleeding Red
SearchBlog, Laurie Sullivan - Thursday, August 7, 2014
While IT takes charge of the technology across companies, 51% of marketi ...
- Rocket Fuel Buys [X+1] For $230m
Around the Net In MAD London, Tyler Loechner - Wednesday, August 6, 2014
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announc ...
- BloomReach Powers Data Across Media, Devices To Personalize Web Site Content
Data and Targeting Insider, Laurie Sullivan - Thursday, August 7, 2014
Learning from the way consumers jump devices and media, BloomReach rolled o ...
- Advocates, IAB Weigh In On Privacy 'Bill Of Rights'
PolicyBlog, Wendy Davis - Tuesday, August 5, 2014
A coalition of advocacy groups are reiterating their call for a priva ...
- ABC, 4C Insights Expand Alliance To Enhance Social, Sponsorships
MediaDailyNews, Wayne Friedman - Wednesday, July 30, 2014
ABC says it will use social data to customize and evaluate b ...
- Advertisers Advised On Data Rights With Trading Desks
Around the Net In MAD London, Sean Hargrave - Wednesday, July 30, 2014
ISBA, the association for British advertising, is to advise advertisers on tighteni ...
- Appeals Court Agrees To Hear Wyndham's Challenge To FTC
Online Media Daily, Wendy Davis - Wednesday, July 30, 2014
A federal appeals court has agreed to decide whether the Federal Tra ...
- AT&T TV Data Blueprint: More Is Better, Targets Mobile Customers Too
MediaDailyNews, Joe Mandese - Tuesday, July 29, 2014
In what it claims is a TV audience targeting first, AT&T wi ...
- OkCupid Admits Lying To Users About Matches
PolicyBlog, Wendy Davis - Monday, July 28, 2014
In a surprising admission, dating site OkCupid acknowledged today that it h ...
- Young Brits Open To Sharing Data With Brands
Around the Net In MAD London, Sean Hargrave - Friday, July 25, 2014
More than two in three (68 percent) of 18- to-24-year-olds are unconcern ...
- IgnitionOne Redesigns DMS Analytics With Focus On Heat Maps, Speed
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
IgnitionOne on Thursday released an update to its Digital Marketing Suite, D ...
- Crosswise Improves Cross-Device Ad Targeting, Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
Crosswise dug into the data to build and release Thursday a cross-devi ...
- CMOs Getting On Better With CIOs, But Agility Concerns Remain
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
CMOs and CIOs are working closer together than ever before -- b ...
- Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View
MediaDailyNews, Joe Mandese - Wednesday, July 23, 2014
Silo-like thinking can be the bane of any form of marketing th ...
- Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
RTBlog, Tyler Loechner - Wednesday, July 23, 2014
"Marketers envision a real-time, one-to-one future." That's the takeaway of a n ...
- Why Improving Data Literacy Is Essential
Marketing: Health, Fard Johnmar - Tuesday, July 22, 2014
I've long believed that communication is central to health and wellness. ...
- Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
Mobile Marketing Daily, Gavin O'Malley, Steve Smith - Monday, July 21, 2014
Yahoo is making one of its most forceful moves into mobile ...
- Yelp Luring Developers By Lowering Data Limits
Around the Net In Media, Gavin O'Malley - Wednesday, July 16, 2014
Yelp just increased the limit on its API for sourcing local informati ...