Tag results for "data management"
- Comcast AdDelivery Taps Adstream To Build Global Ad Delivery NetworkComcast AdDelivery -- part of Comcast's services portfolio -- and Adstream ha ...
- DAA Issues Specs For AdChoices Icon In MobileThe self-regulatory group Digital Advertising Alliance on Monday released detailed instructions f ...
- IBM Goes On A Creative $100m Growth DriveIBM's Interactive Experience digital agency is going on a $100m growth driv ...
- The Power Of Purchase DataWith an ever-increasing number of shopping channels available, marketers and retailers tod ...
- How Google Conserves EnergyIt takes energy to process data. Servers that process queries or conne ...
- How Small Businesses Find Profit In Loyal CustomersNurturing existing customers may seem like a lost art, especially for sma ...
- What's That Cow Doing There? Google Animates Warrant RequestsGoogle's animated short illustrating its handling of data warrant requests is troubli ...
- WPP Buying Binge ContinuesWunderman, with its second acquisition in a week, has purchased London-based e-commer ...
- GfK Strikes Deal With Big 3 DMPs, Offers Key MRI Segments For Online TargetingMedia audience researcher GfK MRI has struck deals with three of t ...
- Marin SEM Integrates Environmental, Economic Data Into Digital Marketing CampaignsMarin Software has developed technology that allows advertisers to integrate weather, televisio ...
- Grapeshot Raises $3.3 Million, Plans To Hire 6 In NY OfficeGrapeshot, a UK-based digital ad tech company, on Friday announced it h ...
- Time For Creatives To Stop Reminiscing And Accept Data Is KingHas London really lost its creativity? Are agencies really out there ju ...
- Neuromarketing: Problems And PossibilitiesCurrent traditional market research relies on respondents' recall, which is often fault ...
- Digitaria's Three Steps To Better Data ManagementHow fast would a baseball need to travel to reach Digitaria's twelf ...
- Clear Channel Outdoor Bows Mobile Ad PlatformOut-of-home and mobile media are merging, as advertisers exploit the ubiquity ...
- Why Marketers Are Failing At MarketingHaving the ability to quickly identify and correct mistakes has traditionally be ...
- Mobile's Context ShiftMarketers should become wary of collecting data just for the sake ...
- What If Marketers Could Target Ads Based On How Fast Someone Types?Mobile devices can tell a great deal about human behavior, such ...
- Why Login Data Is So PowerfulAfter examining big data last month, I thought of exploring login dat ...
- More Devices, Less Divisive: Supply Chain Taps Into TapadAt a time when Madison Avenue is shifting toward a device-centric vi ...
- Neustar Unveils New Platform, Claims It's The Most Unified Consumer One, YetWhen Neustar acquired Aggregate Knowledge, a leading independent online data management platfor ...
- Thanks To Mobile, More Retailers 'Clienteling'A new report from PwC describes it as using every mobile a ...
- White House Creates Climate Data Warehouse With Google's SupportThe White House on Wednesday announced the creation of climate.data.gov, a W ...
- ZO, Collective: TV Online Views Can Alter Marketing PlansLOS ANGELES -- TV-related consumer activity online -- especially when it com ...
- Rules For Wearable-Tech DataWearable technology is poised for exponential growth over the next three year ...
- What'sApp Founder Denies Data Sharing Ad Deal With FacebookJan Koum has blogged to set the record straight. Despite rumours ...
- Obamacare Campaign Utilizes Data, Cross-Platform Campaign To Reach Uninsured Data plays a major role in how President Barack Obama's administration targe ...
- Deutsch LA Creative Hopes To Win Hip Hop MC ContestWill he be the Chozinn one? Meanwhile, two Riney creatives are spreadi ...
- Microsoft Blends Complex Data And Social Media To Create HereHereWhat if you take complex data and present it in ways ...
- Edward Snowden Calls Attention To Vulnerable Internet Companies @SXSW Too many companies view security and encryption as an afterthought. A cand ...
