- TransUnion Rebrands Global Data Products As 'Tru'
Email Marketing Daily, Ray Schultz - Tuesday, February 21, 2023
TransUnion's "Tru" rebrand organizes thousands of B2B product lines into seven, maki ...
- Augeo Acquires Brand Networks, AI-Driven Social Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, February 15, 2023
The acquired tools help brands monetize first-party data across social platforms, t ...
- The Trade Desk Annual Revenue Rose 32% To $1.58B For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 15, 2023
The Trade Desk released Q4 2022 earnings today, raising guidance for t ...
- GoodRx Fined For Allegedly Sharing Consumer Data With Ad Platforms
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
GoodRx has agreed to pay $1.5 million and to refrain from shari ...
- Taking Action So Your Marketing Analytics Deliver in 2023
MAD, Nathan Bauer - Wednesday, February 1, 2023
The data world doesn't sit still and getting where you want ...
- TikTok CEO To Testify On Capitol Hill
Digital News Daily, Wendy Davis - Monday, January 30, 2023
Faced with growing criticism over data practices, the Chinese-owned social app TikT ...
- Google Presses Court To Nix Children's Privacy Claims
Digital News Daily, Wendy Davis - Thursday, January 26, 2023
Google is pressing a federal appeals court to reconsider its decision reinstati ...
- Trust Tossup: Consumers Are Wary When Brands Ask For Data
Email Insider, Ray Schultz - Thursday, January 26, 2023
Shoppers feel they lack control over their data -- and some fe ...
- AI For Creative Optimization Sees 800% Improvement On ROAS, Company Reports
Performance Marketing Insider, Laurie Sullivan - Thursday, January 26, 2023
Albert AI developers aimed to prove the company's technology can improve creati ...
- How 2022 Trends Will Affect 2023 Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- Lotame Spherical, Next-Gen Data Platform, Collaborates With Rivals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
With a focus on data interoperability and working with firms once consider ...
- T-Mobile Suffers Data Breach -- Again
Digital News Daily, Wendy Davis - Friday, January 20, 2023
Hackers recently obtained personal data of around 37 million T-Mobile customers, t ...
- Search Agency Of The Year: Merkle
Agency of the Year, Laurie Sullivan - Sunday, January 8, 2023
It's not just the technology and data analysis that supports Merkle's nominati ...
- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Data tracking and the role that big tech companies play online ...
- Growth Fund Scaleworks Acquires Import.io
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Import.io streamlines data collection for enterprise brands, providing analytics covering thousands ...
- TikTok Banned, Restricted At Universities Across The U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 18, 2023
The University of Texas at Austin is not the first school ...
- Media All Star: Krystal Olivieri
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
If data is the "new currency," then Krystal Olivieri might also ...
- Media All Star: Delphine Fabre-Hernoux
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
Fabre-Hernoux says privileged access to the inside thinking about and application ...
- Responsible Technology Use Is A Growing Corporate Driver: MIT Study
Email Marketing Daily, Ray Schultz - Friday, January 13, 2023
Seventy-three percent of companies polled say responsible tech usage will eventually equ ...
- Biden's Privacy Push Draws Mixed Reaction
PolicyBlog, Wendy Davis - Thursday, January 12, 2023
"There is a lot of opportunity for Democrats and Republicans to wo ...
- Oregon Lawmaker Introduces Kids' Online Safety Code
Digital News Daily, Wendy Davis - Tuesday, January 10, 2023
Following California's lead, an Oregon lawmaker unveiled a bill that aims ...
- Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMO
Data & Programmatic Insider, Laurie Sullivan - Monday, January 9, 2023
Organic product placement through augmented and virtual reality are some of t ...
- FCC Aims To Beef Up Data Breach Rules
Digital News Daily, Wendy Davis - Friday, January 6, 2023
The FCC unanimously moved forward with a proposal to require telecoms ...
- The Trade Desk Offers Cross-Channel Data Tool For Ad Buyers
Publishers Daily, Ray Schultz - Sunday, January 8, 2023
The new technology, Galileo, allows advertisers to make use of first-party dat ...
- Most Small Businesses Say TikTok Ads Drive Profits Within 6 Months
Digital News Daily, Colin Kirkland - Thursday, January 5, 2023
Seventy-eight percent of small businesses that run ads on TikTok have alrea ...
- Meta Fined $411M By European Data Protection Board For Behavioral Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2023
The EDPB told Meta it must obtain opt-in consent from users f ...
- Paramount Advertising Inks Identity Graph Deal - Unified ID 2.0 - For CTV
Television News Daily, Wayne Friedman - Wednesday, January 4, 2023
Paramount Advertising will be using the open-source Unified ID 2.0 to transa ...
- Microsoft Begins To Roll Out Its EU Data Boundary Plan
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 3, 2023
Welcome to advertising and data 2023. Advertisers will invest more in dat ...
- Court Rekindles Children's Privacy Battle With YouTube, Hasbro, Others
Digital News Daily, Wendy Davis - Wednesday, December 28, 2022
A federal appellate panel has revived a class-action complaint by parents ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, December 29, 2022
California, Colorado, Connecticut, Virginia and Utah will take on new data-protection la ...