- Companies Are Failing To Address Cyber Threat: Report
Email Marketing Daily, Ray Schultz - Wednesday, February 28, 2018
Most firms are ill-equipped for the cybersecurity war, a Cygilant study fi ...
- Adobe Personalizes Voice
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 27, 2018
On Tuesday, Adobe announced enhancements that will enable consumers to interact wi ...
- Publisher Data Alliance: Utopian Dream Or Possibility?
Publishers Daily, Paul Barnard - Friday, February 23, 2018
By creating a pool of trusted second-party data that publishers and bran ...
- Google 'Freshness' Algorithm May Still Cause Dips In Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 20, 2018
Google challenges marketers by changing its algorithm often. One change that occurr ...
- Oath's Ad President Says Communication With Customers Key To Company's GDPR Preparation
Performance Marketing Insider, Laurie Sullivan - Monday, February 19, 2018
Verizon Oath's President-Advertising and Publisher Strategy Tim Mahlman recently visited London ...
- Who's Backing The Chain Gang?
RTBlog, Joe Mandese - Monday, February 19, 2018
It's been nearly a year since I published my first story abo ...
- A Gentler GDPR: It May Even Help Brands, Return Path CPO Says
Email Insider, Ray Schultz - Friday, February 16, 2018
Return Path's Chief Privacy Officer Dennis Dennis Dayman explains why GDPR m ...
- Data-Sharing Customers Want Benefits, Not Just Transparency
London Blog, Sean Hargrave - Friday, February 16, 2018
DMA research shows that consumers understand their data powers the internet, a ...
- Data Protection Officers Are Now In High Demand
Around the Net in Email, Ray Schultz - Wednesday, February 14, 2018
Data protection officers are the hottest hires in technology, thanks to t ...
- Forrester: North Americans Most GDPR Compliant, Europeans Least
Digital News Daily, Joe Mandese - Tuesday, February 13, 2018
In a surprise finding, North American companies, not Europeans, currently are t ...
- What, Me Worry? The Rise Of The Data Unconcerneds
Email Insider, Ray Schultz - Wednesday, February 14, 2018
Consumers are increasingly willing to share data for benefits, a UK DMA/Acxi ...
- This Valentine's Day, Learn To Love Data
MediaDailyNews, Matt Richards - Wednesday, February 14, 2018
Our technology has advanced rapidly, but our understanding of what it ...
- More Spend On Data, But Value Is Debated
Digital News Daily, Wayne Friedman - Monday, February 12, 2018
Overall, 60% of marketers, publishers and tech developers said their organizations spe ...
- North American Firms Not Ready For GDPR, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, February 13, 2018
Companies are falling short on both GDPR readiness and data governance, ...
- 4 Steps To Embrace GDPR And Transparency
MAD London, Damian Scragg - Tuesday, February 13, 2018
GDPR has a noble transparency goal and should be embraced rather th ...
- IAB/DMA Report Reveals Need For Data Skills, Management, Processing
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2018
The report finds that only 9.8% of survey respondents describe their organizati ...
- Senators Want To Allow Law Enforcement To Obtain Data Held Overseas
Digital News Daily, Wendy Davis - Friday, February 9, 2018
Senate lawmakers have introduced a bill that would enable law enforcement officia ...
- Equifax Data Breach Worse Than Reported, Warren Says
Email Marketing Daily, Ray Schultz - Sunday, February 11, 2018
Last year's Equifax data breach exposed sensitive information on 145 million American ...
- Dishing On Data: Marketers List Their Priorities And Concerns
Email Insider, Ray Schultz - Wednesday, February 7, 2018
Most marketers are happy with the data they're getting -- and th ...
- Google And Others Prepare For GDPR And 'Drag' On Advertising, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 6, 2018
Search engines could feel less of an impact when it comes ...
- Alphonso Partners With IRI For Cross-Platform Attribution
Television News Daily, Wayne Friedman - Tuesday, February 6, 2018
The deal will combine Alphonso's real-time TV audience data with IRI's consum ...
- Don't Panic -- GDPR Rights Are Nearly Identical To Today's
London Blog, Sean Hargrave - Monday, February 5, 2018
Take a look at individual rights for the DPA and GDPR ...
- Facebook Updates Privacy Settings, Educates Public
Digital News Daily, Gavin O'Malley - Monday, January 29, 2018
Amid mounting pressure from governments and consumer watchdogs, Facebook is rolling o ...
- Facebook To Launch A Data Portal To Prepare For GDPR
Around the Net In MAD London, Sean Hargrave - Monday, January 29, 2018
Facebook has told "The Telegraph" it is working on being more op ...
- GDPR Penalties Could Cripple Startups
Email Marketing Daily, Jess Nelson - Monday, January 29, 2018
A study of 4,000 startups from the United States and Europe revea ...
- Government Responds To Under Half Of Business Being GDPR Ready
Around the Net In MAD London, Sean Hargrave - Friday, January 26, 2018
New research that shows fewer than half of British business and chariti ...
- Data Breaches Hit An All-Time High in 2016: New Report
Email Marketing Daily, Ray Schultz - Friday, January 26, 2018
Spear-phishing attacks reached a peak in 2016. And millions of Social Securi ...
- GDPR Is Not Just About Consent -- Why All The Panic?
London Blog, Sean Hargrave - Thursday, January 25, 2018
Marketers are getting scared as May's deadline looms, but legitimate interests ...
- Facebook Users Press Privacy Claims Over Tracking At Health Sites
Digital News Daily, Wendy Davis - Tuesday, January 23, 2018
Pressing their claims against Facebook, a group of consumers says the compa ...
- Supreme Court To Hear Arguments In Microsoft Email Privacy Case In February
Email Marketing Daily, Jess Nelson - Tuesday, January 23, 2018
The Supreme Court will hear arguments on February 27 in United Stat ...