- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
Amazon says the AI-driven platform no longer relies on single IDs ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early Tester
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
The Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Mozilla Acquires Privacy Tech Startup Founded By Former Meta Execs
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
Anonym has a "Transparency Portal" it calls the "heart" of its solution ...
- App Behavior Identifies Multicultural Nuances Using Massive Household Graph
MediaDailyNews, Laurie Sullivan - Friday, June 14, 2024
App Science has entered into a multi-year contract with Pivot Marketing Gro ...
- Advocates Ask Vermont Lawmakers To Override Veto Of Privacy Bill
MediaDailyNews, Wendy Davis - Monday, June 17, 2024
"Companies should not be profiting from the sale of consumers' most person ...
- Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2024
The company announced plans Monday at Cannes Lions International Festival of Creativi ...
- How Pope Francis' Ominous AI Message At G-7 Affects Advertisers
Performance Marketing Insider, Laurie Sullivan - Friday, June 14, 2024
Pope Francis sent an important message to world leaders during the G ...
- Data Broker Kochava Tentatively Settles Location Privacy Suit In Massachusetts
MediaDailyNews, Wendy Davis - Wednesday, June 12, 2024
Mobile data broker Kochava has tentatively agreed to settle a class-action complai ...
- Congress Urged To Revise Privacy Proposal, Completely Override State Laws
MediaDailyNews, Wendy Davis - Tuesday, June 11, 2024
The proposed American Privacy Rights Act "falls short of creating a unifo ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie Phaseout
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 12, 2024
Many advertisers still have concerns and questions about the strategy's readiness a ...
- The Driving Force Behind This General Motors' VP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"Did I plan it? No, it was always just being open ...
- Google Privacy Shakeup And Shakeout After Continued Data Leaks
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 5, 2024
Keith Enright wrote in a LinkedIn post Tuesday that he will lea ...
- Design By Intent: New Bombora CMO On How To Use First-Party Data
Email Insider, Ray Schultz - Monday, June 3, 2024
Putney Cloos urges B2B brands to understand accounts as human beings. ...
- Spain Suspends Meta Election Tools On Facebook, Instagram
MediaDailyNews, Colin Kirkland - Friday, May 31, 2024
An order from Spain's local data-protection authority will suspend Meta from launchi ...
- Broadband Providers Battle FCC Over New Data Breach Rules
PolicyBlog, Wendy Davis - Thursday, May 30, 2024
Industry groups say Congress stripped the FCC of authority to issue n ...
- PayPal Becomes AdPal, Provides Access To Millions Of Users' Data
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Data on millions of PayPal users should boost its new ad busine ...
- Max, Apple TV+ Have Most To Gain From Bundling, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 29, 2024
Warner Bros. Discovery's Max is the most likely candidate to see upsi ...
- Havas, YouGov Expand Partnership
MAD, Steve McClellan - Tuesday, May 28, 2024
Under the revised arrangement, all the holding company's major units - Hav ...
- Google Ranking Algorithm Secrets Leaked
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, posted ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- Meta Can Proceed With Claims That Voyager Labs Scraped Users' Data
MediaDailyNews, Wendy Davis - Friday, May 24, 2024
Siding with Meta Platforms, a federal judge is allowing the social med ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- Lawmakers Advance Sweeping Nationwide Privacy Bill
MediaDailyNews, Wendy Davis - Thursday, May 23, 2024
The American Privacy Rights Act, already revised since it was unveiled la ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- CMOs Predict AI Will Create 'Paradigm' Shift In ROI
Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2024
CMOs are looking toward generative GAI to minimize errors in marketing image ...
- Lawmakers Make Ad-Friendly Revisions To Privacy Bill
MediaDailyNews, Wendy Davis - Wednesday, May 22, 2024
The ANA is "pleased that some of the revised language appears ...
- AI Sparks Unexpected Flurry Of Search Tools
Performance Marketing Insider, Laurie Sullivan - Thursday, May 23, 2024
Watching hummingbirds that had no idea how to reach their feeders aft ...
- New Privacy Protections For Minors Could Backfire, California Agency Suggests
PolicyBlog, Wendy Davis - Wednesday, May 22, 2024
"There is currently no privacy-protective way to determine whether a consumer ...