- AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 3, 2024
Pledges to reduce carbon emissions are contradictory to plans to invest ...
- Dow Takes A Workspace In London: It Signs Content Deal With LSEG
Publishing Insider, Ray Schultz - Tuesday, July 2, 2024
Dow Jones and London Stock Exchange Group will share news and d ...
- Political Ad Spending Estimated To Climb To $10.7B: Analyst
Television News Daily, Wayne Friedman - Wednesday, July 3, 2024
A new 2023-24 estimate projects political ad revenue will rise to $10 ...
- Ticketmaster Notifies Customers About Data Breach
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 30, 2024
The company has confirmed that hackers who pulled off last month's brea ...
- Google Battles With 'Not,' Prepositions, Measurement Despite AI Advancements
Data & Programmatic Insider, Laurie Sullivan - Monday, July 1, 2024
Users need to rephrase searches to find the information they seek, a ...
- Temu May Face Same Fate As TikTok In U.S.
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Temu has made inroads into the U.S. in less than two year ...
- IPG Marketplace Will Reduce, Not Just Minimize, Carbon In Media Buys
MediaDailyNews, Joe Mandese - Monday, July 1, 2024
The "Climate Action Marketplace" is being developed with SeenThis and PubMatic, ...
- Google Universal Analytics Data Disappeared On Schedule - Or Did It?
Performance Marketing Insider, Laurie Sullivan - Monday, July 1, 2024
On Monday, Google followed through with its plans to cut off markete ...
- OpenAI Signs Multiyear Data Deal With 'Time'
MediaDailyNews, Laurie Sullivan - Thursday, June 27, 2024
OpenAI has inked a multiyear data deal and strategic partnership with 'Tim ...
- House Committee Cancels Privacy Bill Markup
MediaDailyNews, Wendy Davis - Thursday, June 27, 2024
The surprise move came after days of criticism by a broad arr ...
- Digital Rights Groups Ask Court To Nix TikTok Ban
MediaDailyNews, Wendy Davis - Thursday, June 27, 2024
The law "deliberately singles out a particular medium of expression for ...
- Consumers Splurge On High-End Lipstick, Data Shows Ways To Color-Coordinate Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Consumers are splurging on cosmetics, boosting online spend in this category ...
- IPG Puts Kinesso's Martin In Charge Of Acxiom
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
Interpublic said the move "fully aligns the teams responsible for engineering behin ...
- 'Frequency Imbalance' Issues Continue For Political Marketers On CTV: Analysis
Advanced TV Insider, Wayne Friedman - Wednesday, June 26, 2024
Twenty percent of CTV households' exposure to political ad campaigns' messaging g ...
- VPNs Reimagined: Vagina Privacy Network
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2024
With attention-getting billboards, the new campaign advises the use of burner phone ...
- Google Prepares To Roll With AI-Generated Insights, Budgeting And Planning Tools
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Google has created new tools based on AI to support full-funnel a ...
- Microsoft Tests A Small AI Vision Language Model
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 26, 2024
Florence-2 - a type of AI called a vision language model ...
- PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
Performance Marketing Insider, Laurie Sullivan - Monday, June 24, 2024
Seventy-six percent of U.S. execs participating in a PwC survey released ...
- Disney Offers Global First-Party Data Connection
Television News Daily, Wayne Friedman - Monday, June 24, 2024
The BridgeID platform allows the Disney Audience Graph, through the company's clean-ro ...
- Dynamic Data Points: Enterprise Brands Can Integrate Email And Other Channels
Email Insider, Ray Schultz - Friday, June 21, 2024
MessageGears has added 250 endpoints to its engagement platform. ...
- TikTok Asks Court To Block 'Unprecedented' Nationwide Ban
MediaDailyNews, Wendy Davis - Thursday, June 20, 2024
"Never before has Congress silenced so much speech in a single act ...
- NY Restricts Social Media For Teens
MediaDailyNews, Wendy Davis - Thursday, June 20, 2024
New York Governor Kathy Hochul on Thursday signed a law prohibiting soci ...
- Vendor Contender: Firm Offers AI-Driven Email And SMS
Email Insider, Ray Schultz - Thursday, June 20, 2024
Backstroke, a new company devoted to generative AI, has a large da ...
- Cannes Bloomberg Panelist Says 'Winter Is Coming' Regarding Privacy
Publishers Daily, Ray Schultz - Wednesday, June 19, 2024
Brands are urged to realize that "you don't know what you don ...
- The End Of An Era?
Media Insider, Cory Treffiletti - Thursday, June 20, 2024
I was a strong proponent of the data age, but now ...
- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
Amazon says the AI-driven platform no longer relies on single IDs ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early Tester
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
The Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Mozilla Acquires Privacy Tech Startup Founded By Former Meta Execs
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
Anonym has a "Transparency Portal" it calls the "heart" of its solution ...