- United Airlines Real-Time Ad Moments Identified Via AI
Data & Programmatic Insider, Laurie Sullivan - Monday, August 25, 2025
United Airlines and its agency Carat USA used Sightly's AI technology ...
- Google: How Much Energy AI Uses
MediaDailyNews, Laurie Sullivan - Friday, August 22, 2025
Advertisers concerned about using too much energy or harming the environment throu ...
- Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, August 21, 2025
When a user asks about the best CRM for startups, a bra ...
- An Industry First About Some 'Industry Firsts'
Planning & Buying Insider, Joe Mandese - Thursday, August 21, 2025
I'm not saying my inbox is a representative sample of ad indust ...
- Austrian Court Rejects Appeal Over 'Pay Or OK' Payment Models
Publishers Daily, Ray Schultz - Wednesday, August 20, 2025
"Der Standard" was judged to be in violation of the EU's data-protecti ...
- Hands-On Privacy: Consumers Are Doing More To Protect Themselves
Email Insider, Ray Schultz - Wednesday, August 20, 2025
The U.S. has the lowest opt-in rate in the world, but see ...
- What Google's AI-Powered Pixel 10 Gives Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 20, 2025
NBA star Stephen Curry will support Google's hardware, features and AI servic ...
- Teaching Anthropic's Claude Not To Deceive As It Thinks Through Concepts
Data & Programmatic Insider, Laurie Sullivan - Monday, August 18, 2025
Data, analysis, and analytics are a major part of safeguards. A resear ...
- Email's Upper Hand: It Can Eliminate The Middleman
Email Insider, Ray Schultz - Monday, August 18, 2025
Email can help end SMB reliance on search engines, Constant Contact's Da ...
- NFL On Streamers: An Ongoing Factor In Subscriber Churn?
TV Watch, Wayne Friedman - Friday, August 15, 2025
What makes consumers stick around after big sports franchises end their respecti ...
- Mediaocean Adds Child Sex Abuse To Its Ad Verification Service
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
"Responsible advertising practices are essential to protecting children online," says Internet Wat ...
- ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
Despite the overall growth, the Association of National Advertisers found considerable improvemen ...
- Court Urged To Preserve Block On California Kids Safety Code
MediaDailyNews, Wendy Davis - Wednesday, August 13, 2025
California's Age Appropriate Design Code "provides the state with extraordinary power ...
- 'In The Wild' ChatGPT Found Showing Massive Growth
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
The agent "is here and it's growing massively," said BrightEdge CEO J ...
- Meta Petitions To Reverse Privacy Verdict Over Health Data
MediaDailyNews, Wendy Davis - Tuesday, August 12, 2025
Meta Platforms is petitioning to set aside a finding that it violat ...
- Perplexity $34.5B Bid For Chrome Much Less Than Analyst Estimates
MediaDailyNews, Laurie Sullivan - Tuesday, August 12, 2025
Perplexity made an unsolicited bid to purchase the Chrome browser for $34 ...
- Google Using Advanced LLMs To Take Down Invalid Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 13, 2025
Advances in large language models have enabled Google to detect and blo ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Snowflake Ventures, Capital One Ventures Invest In Agentic AI Unicorn
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The venture arms aims to build an agentic marketing platform called ...
- Meta Violated California Wiretap Law, Jury Finds
MediaDailyNews, Wendy Davis - Monday, August 4, 2025
The verdict stems from allegations that Meta collected ad-targeting data from t ...
- Data Lockdown Effects And Should You Believe AI Reasoning Models
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 5, 2025
As OpenAI released reasoning LLMs on Tuesday, some publishers have once aga ...
- Nielsen V. HyphaMetrics: Not Guilty Of Patent Infringement
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
"We are thrilled that the jury recognized Nielsen's allegations were baseless a ...
- Mailchimp Lives: Firm Denies It Was Attacked By Ransomware Artists
Email Insider, Ray Schultz - Friday, August 1, 2025
Everest says it mostly captured business data and not much else ...
- Marketers Gain Visibility Into AI Search Results
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
Adthena has spent decades building advanced auction systems for Google Ads. N ...
- OpenAI Flips Switch After Google Indexes Private Chats In Search
MediaDailyNews, Laurie Sullivan - Friday, August 1, 2025
Chatbot users have discovered that every question asked and every response giv ...
- Microsoft Bing Market Share Grows As Google's Slightly Declines
Performance Marketing Insider, Laurie Sullivan - Friday, August 1, 2025
We can attribute Microsoft's gain and Google's loss to AI, according ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Kroger Integrates Retail Media, Loyalty Marketing In New 'Full Funnel' Offering
MediaDailyNews, Joe Mandese - Wednesday, July 30, 2025
The new "Kroger Precision Marketing" unit combines the digital and in-store med ...
- YouTube To Use AI To Restrict Minors From Platform
MediaDailyNews, Colin Kirkland - Tuesday, July 29, 2025
YouTube will begin rolling out an AI-powered "age estimation model" on Augu ...
- WPP Media Touts 'First-Of-Its-Kind Activation' With Criteo
MediaDailyNews, Joe Mandese - Tuesday, July 29, 2025
The data deal with its "Open Intelligence" platform focuses on CTV a ...