- Compliance Appliance: TransUnion, SafeGuard Privacy Partner On Data Questionnaire
Email Insider, Ray Schultz - Tuesday, July 23, 2024
Data providers can use the questionnaire to assure clients that they a ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AI
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Elly Analytics, a technology startup that tracks data across a user's enti ...
- Judge Sides With Google In Fight Over Health Data
MediaDailyNews, Wendy Davis - Monday, July 22, 2024
A federal judge has dismissed a privacy lawsuit alleging that the company ...
- X Blasts User's Bid To Revive Battle Over Ad-Targeting Blunder
MediaDailyNews, Wendy Davis - Monday, July 22, 2024
X Corp. wants a federal appeals court to reject an attempt ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But Will
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2024
Appointing Adam Kline as North America CEO triggered the next phase ...
- Channel Meshing: Moving From Paid To Owned Media
Email Insider, Ray Schultz - Monday, July 22, 2024
The new capabilities, which allow marketers to integrate advertising actions with ema ...
- Oracle Settles Privacy Battle For $115 Million
MediaDailyNews, Wendy Davis - Friday, July 19, 2024
Oracle, which recently said it was shutting down its ad business, h ...
- Google Faces Privacy Investigation In Italy
MediaDailyNews, Wendy Davis - Thursday, July 18, 2024
The Italian Competition Authority is examining whether Google obtains valid consent fr ...
- Easy Writer: New GenAI Tool Also Protects Privacy, Firm Says
Email Insider, Ray Schultz - Thursday, July 18, 2024
Proton Mail, an encrypted email service, has a new generative AI writi ...
- Google Tightens AdSense Policies Reshaping Rules For Ad Placement
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Google will replace the Ads on its dynamic content policy with "A ...
- Media Data Breaches: More Apathy? Any Good Actors?
TV Watch, Wayne Friedman - Wednesday, July 17, 2024
On Monday there was news that Walt Disney's internal business and consum ...
- AT&T Data Breach Affects Millions
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 15, 2024
Some customers are concerned the information could be used to expose busine ...
- Republican FTC Commissioner Supports Privacy Charges Against Kochava
MediaDailyNews, Wendy Davis - Monday, July 15, 2024
"When private parties like the defendants disclose precise geolocation information revealing politica ...
- Take Me To The Moon: Tripadvisor, Astronaut Debut Space Channel
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Tripadvisor's creative and content studio Wanderlab on Tuesday will launch Destination: Spac ...
- Sen. Cantwell Touts Controversial American Privacy Rights Act
MediaDailyNews, Wendy Davis - Thursday, July 11, 2024
Senator Maria Cantwell on Thursday touted the controversial American Privacy Rights Ac ...
- Taming Data: Marketers Are Making Best Practices Work
Email Insider, Ray Schultz - Thursday, July 11, 2024
Most marketers are now relying on first- or zero-party data, Ascend2 report ...
- Dentsu Invests In US Data Security Firm Skyflow
MAD, Steve McClellan - Wednesday, July 10, 2024
Dentsu said it was part of a $30 million Series B investme ...
- Google Asks Court To Throw Out Suit Over Data Collection From DMV
MediaDailyNews, Wendy Davis - Wednesday, July 10, 2024
Google is urging a judge to dismiss a class-action complaint over t ...
- Nielsen Taps Publicis' Parekh For New Chief Solutions Officer Role
MediaDailyNews, Joe Mandese - Tuesday, July 9, 2024
In the new role, Akhil Parekh will be responsible for expanding Nielsen ...
- Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
Google DeepMind researchers released a report that warns misuse of AI ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPs
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Havas originally introduced MRPs - or "meaningful rating points" - five yea ...
- Identity Management Puts Email At Its Core
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
How difficult will it be to change the perception of an industr ...
- Coalition Of States Sides Against Shopify In Privacy Battle
MediaDailyNews, Wendy Davis - Wednesday, July 3, 2024
More than two dozen attorneys general are urging a federal appeals cou ...
- Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem
Performance Marketing Insider, Laurie Sullivan - Friday, July 5, 2024
In the EU, Google sends less traffic to itself than in t ...
- Digital Intelligence Company Gains Smarts Through Acquisition
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
Similarweb CEO Or Offer believes the acquisition marks a significant step ...
- AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 3, 2024
Pledges to reduce carbon emissions are contradictory to plans to invest ...
- Dow Takes A Workspace In London: It Signs Content Deal With LSEG
Publishing Insider, Ray Schultz - Tuesday, July 2, 2024
Dow Jones and London Stock Exchange Group will share news and d ...
- Political Ad Spending Estimated To Climb To $10.7B: Analyst
Television News Daily, Wayne Friedman - Wednesday, July 3, 2024
A new 2023-24 estimate projects political ad revenue will rise to $10 ...