- Google AI Overviews' Tail Grows Longer, Answers Multi-Intent Questions
MediaDailyNews, Laurie Sullivan - Friday, January 31, 2025
More than a quarter of search queries with eight or more wor ...
- Paramount, Nielsen Strike New Measurement Deal
Television News Daily, Wayne Friedman - Monday, February 3, 2025
As part of the agreement, Paramount has licensed new Nielsen services ...
- Media Agency Of The Year: IPG Mediabrands
Agency of the Year, Joe Mandese - Friday, January 31, 2025
"Reimagining our orchestration strategy to get the best out of all ...
- Dentsu Unveils Adobe GenStudio Dentsu+
MAD, Steve McClellan - Friday, January 31, 2025
The offering combines Adobe's GenStudio suite with Dentsu's integrated services and Merku ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty
Planning & Buying Insider, Joe Mandese - Friday, January 31, 2025
"Early pacing data in 2025 shows that brands are starting to tr ...
- How This Paramount+ Data Pro Makes It Work
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 29, 2025
Did you ever land your "dream job" only to discover it wasn ...
- Ad Groups Urge Veto Of NY Health Privacy Bill
MediaDailyNews, Wendy Davis - Wednesday, January 29, 2025
The New York Health Information Privacy Act "would have far-reaching, unintended, a ...
- Streaming Co-Viewing Strength: Sports, Premium Programs
Advanced TV Insider, Wayne Friedman - Wednesday, January 29, 2025
Streaming co-viewing for all on-demand OTT programming was higher than linear ...
- Google Releasing Free Marketing Mix Model To All
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A certified partner program with measurement experts trained to support advertisers ...
- Consumers Lack Knowledge To Delete Online Data: IAB Study
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- An IAB study finds only 40% of U. ...
- Orange 142 Launches Emerging Markets Council, Reaching Into Diverse Areas
Performance Marketing Insider, Laurie Sullivan - Monday, January 27, 2025
Orange 142 on Monday will announce the launch of an Emerging Marke ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- New FTC Chair Cancels Comments On 'Surveillance Pricing'
PolicyBlog, Wendy Davis - Thursday, January 23, 2025
The FTC is no longer asking consumers and businesses to comment ...
- Email's Holiday Haul - It Was The Top Channel For Driving Purchases
Email Insider, Ray Schultz - Thursday, January 23, 2025
Gen Z preferred banner or display ads for the recent holiday seas ...
- General Motors Hit With 5-Year Data Ban
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 21, 2025
After secretly selling driver intel, the auto giant is prohibited from disclosi ...
- Lina Khan To Depart FTC
MediaDailyNews, Wendy Davis - Tuesday, January 21, 2025
Federal Trade Commissioner Lina Khan, who spearheaded crackdowns on data brokers, sa ...
- Deloitte: Can Retail Move From Mass To Micro?
Retail Insider, Sarah Mahoney - Wednesday, January 22, 2025
As economic recovery fuels consumer spending, retailers are racing to balance personalizatio ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- Auto Dealerships Experience Data Disconnects Between Critical Business Platforms
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
Fifty-six percent of auto dealers said they encounter information gaps between the ...
- Perplexity AI Engine Reportedly Made Bid To Merge With TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2025
If Perplexity merged with TikTok, it would give the company access ...
- Multimodal Melody: AI-Driven Tool Offered To Enterprise Retailers
Email Insider, Ray Schultz - Monday, January 20, 2025
A new product from messaging firm Cordial allows brands to use unstructur ...
- Supreme Court Upholds Law Banning TikTok
MediaDailyNews, Wendy Davis - Friday, January 17, 2025
Citing concerns over data collection by China, the Supreme Court on Frid ...
- Nailing 2025: The Marketing Agenda For The New Year
Email Insider, Ray Schultz - Friday, January 17, 2025
AI and data are two of the major priorities for this yea ...
- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- FTC Updates Children's Privacy, Further Restricts Behavioral Advertising
MediaDailyNews, Wendy Davis - Thursday, January 16, 2025
"When the amendments go into effect, operators of child-directed sites or onli ...
- Dow Jones Kicks Off The WSJ Leadership Institute
Publishers Daily, Ray Schultz - Thursday, January 16, 2025
The new resource will serve top business leaders with events and d ...
- Microsoft Advances Pay-As-You-Go Model, Google Adds AI Free Services To Paid
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
Microsoft has released a pay-as-you go AI model allowing businesses to u ...
- Florida Urges Judge To Uphold Social Media Restrictions For Teens
MediaDailyNews, Wendy Davis - Wednesday, January 15, 2025
"Many social media platforms are dangerous for children because they are design ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...