- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- RMNs Meet MFAs
Planning & Buying Insider, Bill Duggan - Thursday, August 8, 2024
Made-for-advertising sites can account for a significant portion of open web programmat ...
- Google Antitrust Loss Will Change Search Forever
MediaDailyNews, Laurie Sullivan - Tuesday, August 6, 2024
Ad and search industry execs are trying to sort through a ruli ...
- AI Pushes Attribution Changes For Ad Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, August 5, 2024
Foursquare will give advertisers the ability through data to confirm whether a ...
- The Mindful CMO: Targeting, The Economy Are Main Concerns
Email Insider, Ray Schultz - Monday, August 5, 2024
Among chief marketing officers, skepticism about AI is lessening over time, Dent ...
- TikTok Collected Extensive Data From Children, DOJ Charges
MediaDailyNews, Wendy Davis - Friday, August 2, 2024
TikTok violated the Children's Online Privacy Protection Act by collecting data fr ...
- Advertisers Slow To Invest In $184B Gaming Media, Report Shows
MediaDailyNews, Colin Kirkland - Thursday, August 1, 2024
A report by WARC Media finds the share of advertisers planning ...
- Google Ads Hides In Plain Sight - A New Way To Access Data Consent Settings
Performance Marketing Insider, Laurie Sullivan - Friday, August 2, 2024
Google has a website data consent setting that apparently has gone undercov ...
- It's NOT About The Content
Media Insider, Dave Morgan - Thursday, August 1, 2024
Companies that make content are nowhere near the top of the li ...
- Deterministic 'Identity Spine' Reinforced Through Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, July 31, 2024
Deep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- Telecoms Appeal FCC Fines Over Location Privacy
MediaDailyNews, Wendy Davis - Wednesday, July 31, 2024
"The Commission's forfeiture order is unconstitutional, inconsistent with the limitations of t ...
- Data Due Diligence: How To Navigate The Digital Ecosystem
Publishing Insider, Ray Schultz - Wednesday, July 31, 2024
Publishers can meet their challenges by building addressability strategies, PubMatic says. ...
- Disney Completes Upfront, Sales Rise 5%
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
Disney Advertising has concluded its upfront deals, with volume and revenue ...
- Senate Passes Kids Privacy, Safety Bill
MediaDailyNews, Wendy Davis - Tuesday, July 30, 2024
The bill -- which would restrict tech companies' ability to serve conte ...
- Automakers Are Still Selling Customer Data
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 29, 2024
One of the surprising findings of an investigation by Sen. Ron Wyden ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- How One Ad, Data Expert Intends To Change Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, July 29, 2024
AI-supported incrementality will become a bigger focus for retail media, but th ...
- Take One: Beverly Hills Agency Offers Email Tool For SMBs
Email Insider, Ray Schultz - Friday, July 26, 2024
The Chambers Group uses AI technology to help clients leverage its consum ...
- Senate Advances Kids Online Safety Bill
MediaDailyNews, Wendy Davis - Thursday, July 25, 2024
The Interactive Advertising Bureau is among a broad array of groups ...
- Jumping The Walled Garden: Ad-Tech Problems Frustrate Publishers, Advertisers
Publishing Insider, Ray Schultz - Thursday, July 25, 2024
Gartner offers tips on how to overcome the issues that come wi ...
- Springing Data: New Warehouse Analytics Tools
Email Insider, Ray Schultz - Thursday, July 25, 2024
MessageGears has enhanced its data warehouse suite for enterprise marketers. ...
- IPG Explores 'Strategic Alternatives' For Huge, R/GA
MAD, Steve McClellan - Wednesday, July 24, 2024
If the agencies are sold off, CEO Philippe Krakowsky explained, it wou ...
- ANA: Advertisers Struggling With Retail Media Networks
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Advertisers tapping into retail media networks are struggling with performance, data a ...
- FTC Tells Businesses: Identifiers Are Not Anonymous
MediaDailyNews, Wendy Davis - Wednesday, July 24, 2024
"Companies should not act or claim as if hashing personal information rende ...
- Microsoft Blocked From Reddit Content, Declined To Play By Rules
Performance Marketing Insider, Laurie Sullivan - Thursday, July 25, 2024
Bing, DuckDuckGo, Mojeek and other search engines are no longer indexing a ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- Meta Launches New AI Model, Strengthens Partnership With Nvidia
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Llama 3.1, created in partnership with Nvidia, is available in three uniq ...
- Google's Weather Ad-Choice Simulator
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 24, 2024
Could pulling apart data's black box to layer in information from ...
- Compliance Appliance: TransUnion, SafeGuard Privacy Partner On Data Questionnaire
Email Insider, Ray Schultz - Tuesday, July 23, 2024
Data providers can use the questionnaire to assure clients that they a ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AI
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Elly Analytics, a technology startup that tracks data across a user's enti ...