• by Ray Schultz , Columnist, September 24, 2025

Email marketers are being offered a new set of email identity data sets designed to accelerate AI and machine-learning models.

The new tools from AtData — email identity intelligence licensing solutions -- will also quicken access to proprietary identity graphs, identity resolution solutions and large-scale consumer data strategies, the firm says in its announcement, released Wednesday.

AtData provides validated identity linkages and insights that brands can integrate into their own infrastructure. The firm has over 2 billion email records, including 875 million unique emails. 

"For organizations scaling AI-driven innovation, the quality and completeness of the underlying data inputs becomes a decisive factor," says Brian Burke, vice president of product with AtData, in a statement. 

Burke adds that AtData’s data sets scan serve as the "backbone for AI and machine learning models in consumer identity, fraud detection and marketing enablement and optimization."

According to AtData, the data licensing portfolio includes: 

- Email identity file: AtData's foundational name, postal, and email database connects billions of records.

- Alternate email file: Users can boost their reach and resilience with the verified alternate addresses mapped to individuals or households offered by AtData.

- Email open score intelligence: This machine learning model distinguishes active emails from dormant ones, based on behavioral signals.

"As email addresses are the most persistent and universal identifier in today's digital ecosystem, email intelligence is more than a dataset — it's the underpinning of digital identity," added Burke.