- Ad Blockers: Why Consumers Turn Them Off
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
More users are looking past the convenience of paying to remove a ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
The new coalition comes less than a month after the WFA shutter ...
- Privacy May Be Taxing, But At Least There's Now A Taxonomy For It
Planning & Buying Insider, Joe Mandese - Thursday, September 5, 2024
While complying with it may still be a challenge, a new ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, August 29, 2024
Building a future with first-party data with guardrails means advertisers must fi ...
- Global Sports TV, Streaming Documentaries Hit Record Levels
Advanced TV Insider, Wayne Friedman - Thursday, August 29, 2024
Ampere Analysis says there was a 25% share - 103 sports documentari ...
- Goodway Group Taps Horizon's Watrall For Top Data/Analytics Role
MAD, Steve McClellan - Tuesday, August 27, 2024
Rick Watrall, a decade-long veteran of Horizon Media, has been appointed ...
- Diverse-Owned Data Delivers Programmatic Media Buying Results
MAD, Mario Carrasco - Monday, August 26, 2024
While a growing contingent, the number of diverse-owned media platforms is limite ...
- Dentsu Partners With Sports Innovation Lab
MAD, Steve McClellan - Thursday, August 22, 2024
The SIL data platform crunches fan data across major sports leagues, the ...
- Google AI Overviews Links Boost Search Rankings
MediaDailyNews, Laurie Sullivan - Thursday, August 22, 2024
One of the best ways for all types of publishers to g ...
- Playing The Clues: Determining When Anonymous Visitors Show Intent
Email Insider, Ray Schultz - Thursday, August 22, 2024
Software company Box is using Bombora's Visitor Insights to learn about interest ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key Focus
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
LG Ad Solutions chose to work with an AI workflow automation platfor ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target Consumers
Planning & Buying Insider, Joe Mandese - Thursday, August 22, 2024
Dentsu is taking the field with Sports Innovation Lab to create ne ...
- Court Resurrects Chrome Users' Privacy Suit Over Tracking
MediaDailyNews, Wendy Davis - Tuesday, August 20, 2024
Siding against Google, a federal appellate court on Tuesday revived a priva ...
- Meshing Data: Brands Are Working On Integration Despite Hurdles
Email Insider, Ray Schultz - Tuesday, August 20, 2024
Middle-of-the night problem calls are causing stress for data engineers, Nexla a ...
- Google Makes Unusual Request, Apologizes For Serving Mismatched Ads
MediaDailyNews, Laurie Sullivan - Tuesday, August 20, 2024
Google reached out to advertisers after serving one advertiser's products in another ...
- Google: Interoperability Or Signs Of Monopoly
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 20, 2024
Dismantling years of investments and reinvestments of profit to build what so ...
- Freestar Works With Audigent To Help Publishers Meet Programmatic Demand
Publishers Daily, Ray Schultz - Monday, August 19, 2024
Freestar can provide curation services to its publishers thanks to Audigent's Hadr ...
- Court Blocks Key Portions Of California Kids Online Safety Law
MediaDailyNews, Wendy Davis - Friday, August 16, 2024
A federal appeals court on Friday upheld a block on key provisio ...
- Meta Updates AI Ad System For Further Campaign Customization
MediaDailyNews, Colin Kirkland - Thursday, August 15, 2024
Meta has announced that over the next year, advertisers will see n ...
- Meta Shuts Down CrowdTangle, Tool Used To Track Online Misinformation
MediaDailyNews, Colin Kirkland - Wednesday, August 14, 2024
Meta has replaced CrowdTangle - a tool used by academics, researchers a ...
- Nielsen Adding 'Big Data' To Local Market Ratings In January
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
Nielsen's local TV ratings will add "big data" from set-top boxes a ...
- Google Living Microsoft's 20th-Century Nightmare
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2024
A breakup is possible, while less severe options include forcing Google ...
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2024
Demonstrating that Google AI Overviews drives traffic to websites, the surge ...
- Planet Email: 9.7 Billion Messages Are Sent In The U.S. Every Day
Email Insider, Ray Schultz - Monday, August 12, 2024
Email is especially valuable in the fintech and subscription sectors, CleverTap repo ...
- CTV Demand Pushes Trade Desk Q2 Up 26%
Television News Daily, Wayne Friedman - Monday, August 12, 2024
With Q2 revenues at $585 million vs. analysts' estimates of $578 millio ...
- Analytics Tie-Up: MessageGears Leverages Google Cloud Tool
Email Insider, Ray Schultz - Thursday, August 8, 2024
Google's BigQuery analytics platform helps brands create email campaigns and build CDP ...
- Chamber Of Commerce Sides With AT&T, Says Privacy Fine Is Unconstitutional
MediaDailyNews, Wendy Davis - Wednesday, August 7, 2024
The business group says FCC violated AT&T's constitutional rights by imposing ...